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Facebook’u Spor Pazarlaması Aracı Olarak Kullanma: Türk Futbol Klüplerinde İçerik Analizi

Year 2013, , 25 - 35, 01.05.2013
https://doi.org/10.5505/iuyd.2013.74046

Abstract

AMAÇ: Spor endüstrisinde spor klüpleri ve organizasyonları etkinlik, organizasyon ya da lisanslı ürünlerinden önce blog, resim, video biçimlerinde tutundurma bilgileri oluşturmaktadırlar. Bu çalışmanın amacı Facebook’u futbol klüpleri için pazarlama aracı olarak kullanarak tanımlayıcı bir analiz oluşturmak ve gelecekte yapılacak olan nicel ve nitel çalışmalara ışık turmaktır. Türk Süper Lig’inden 5 takıma içerik analizi uygulanmıştır. Bu çalışmada araştırmacılar Facebook’un genel özelliklerini ve pazarlama aktivitelerini analiz etmişlerdir.

Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs

Year 2013, , 25 - 35, 01.05.2013
https://doi.org/10.5505/iuyd.2013.74046

Abstract

In sports industry by using social media sports clubs or organizations generate promotional information in the form of blogs, photos and videos prior to their events, organizations or about their licensed products. In this study the purpose is to put forth a descriptive analysis of using Facebook in soccer clubs as a marketing tool and to shed light on quantitative and qualitative studies that might be undertaken in the future. The researchers content analyzed Facebook pages of five popular soccer clubs in Turkish Super League. In the study the researchers analyzed Facebook pages in terms of general features and marketing activities. Then four themes revealed including; Facebook profile information, promotional applications, licensed product applications and news (about game tickets, events and games, sport clubs).

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Details

Primary Language English
Subjects Business Administration
Other ID JA53RJ89HD
Journal Section Research Article
Authors

Metin Argan1 This is me

Mehpare Tokay Argan2 This is me

Hüseyin Köse1 This is me

Burak Gökalp3 This is me

Publication Date May 1, 2013
Published in Issue Year 2013

Cite

APA Argan1, M., Argan2, M. T., Köse1, H., Gökalp3, B. (2013). Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs. İnternet Uygulamaları Ve Yönetimi Dergisi, 4(1), 25-35. https://doi.org/10.5505/iuyd.2013.74046