Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs

Metin Argan1; Mehpare Tokay Argan2; Hüseyin Köse1; Burak Gökalp3

doi:10.5505/iuyd.2013.74046

TR EN

Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs

Abstract

In sports industry by using social media sports clubs or organizations generate promotional information in the form of blogs, photos and videos prior to their events, organizations or about their licensed products. In this study the purpose is to put forth a descriptive analysis of using Facebook in soccer clubs as a marketing tool and to shed light on quantitative and qualitative studies that might be undertaken in the future. The researchers content analyzed Facebook pages of five popular soccer clubs in Turkish Super League. In the study the researchers analyzed Facebook pages in terms of general features and marketing activities. Then four themes revealed including; Facebook profile information, promotional applications, licensed product applications and news (about game tickets, events and games, sport clubs).

Keywords

Marketting, sports marketing, social media, Facebook.

Details

Primary Language

English

Subjects

Business Administration

Journal Section

Research Article

Authors

Metin Argan1 This is me

Mehpare Tokay Argan2 This is me

Hüseyin Köse1 This is me

Burak Gökalp3 This is me

Publication Date

May 1, 2013

Submission Date

May 1, 2013

Acceptance Date

-

Published in Issue

Year 2013 Volume: 4 Number: 1

DOI

https://doi.org/10.5505/iuyd.2013.74046

IZ

https://izlik.org/JA99TM37LH

Cite

RIS / Bibtex

APA

Argan1, M., Argan2, M. T., Köse1, H., & Gökalp3, B. (2013). Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs. Journal of Internet Applications and Management, 4(1), 25-35. https://doi.org/10.5505/iuyd.2013.74046

AMA

1.Argan1 M, Argan2 MT, Köse1 H, Gökalp3 B. Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs. iuyd. 2013;4(1):25-35. doi:10.5505/iuyd.2013.74046

Chicago

Argan1, Metin, Mehpare Tokay Argan2, Hüseyin Köse1, and Burak Gökalp3. 2013. “Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs”. Journal of Internet Applications and Management 4 (1): 25-35. https://doi.org/10.5505/iuyd.2013.74046.

EndNote

Argan1 M, Argan2 MT, Köse1 H, Gökalp3 B (May 1, 2013) Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs. Journal of Internet Applications and Management 4 1 25–35.

IEEE

[1]M. Argan1, M. T. Argan2, H. Köse1, and B. Gökalp3, “Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs”, iuyd, vol. 4, no. 1, pp. 25–35, May 2013, doi: 10.5505/iuyd.2013.74046.

ISNAD

Argan1, Metin - Argan2, Mehpare Tokay - Köse1, Hüseyin - Gökalp3, Burak. “Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs”. Journal of Internet Applications and Management 4/1 (May 1, 2013): 25-35. https://doi.org/10.5505/iuyd.2013.74046.

JAMA

1.Argan1 M, Argan2 MT, Köse1 H, Gökalp3 B. Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs. iuyd. 2013;4:25–35.

MLA

Argan1, Metin, et al. “Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs”. Journal of Internet Applications and Management, vol. 4, no. 1, May 2013, pp. 25-35, doi:10.5505/iuyd.2013.74046.

Vancouver

1.Metin Argan1, Mehpare Tokay Argan2, Hüseyin Köse1, Burak Gökalp3. Using Facebook As a Sport Marketing Tool: A Content Analysis on Turkish Soccer Clubs. iuyd. 2013 May 1;4(1):25-3. doi:10.5505/iuyd.2013.74046