TR
EN
Analyzing factors distinguishing e-buyers from brick and mortar buyers
Abstract
Growing interest in online shopping made the subject more popular. It is now more crucial to determine what motivates people to e-shop and why traditional shoppers are ‘put off’ by e-retailers. The purpose of this empirical study is to determine factors which separate traditional shoppers from online shoppers. The analyzed factors are Hedonic Shopping, Product Risk, Attitude toward Technology and Channel Risk. The research was conducted in Turkey. The data has been collected from consumers aged above 18 by using a survey. The research sample consists of 179 consumers. Logistic regression and one-way ANOVA tests are employed to data. It is developed a statistically significant model which predicts consumers’ shopping choice. Mainly online shoppers differentiate from traditional shoppers in terms of Channel Risk and Attitude toward Technology. Some managerial implications are also shared at conclusion.
Keywords
Details
Primary Language
English
Subjects
Business Administration
Journal Section
Research Article
Publication Date
May 1, 2016
Submission Date
May 1, 2016
Acceptance Date
-
Published in Issue
Year 2016 Volume: 7 Number: 1
APA
Yaraş1, E., & Aytaç2, M. B. (2016). Analyzing factors distinguishing e-buyers from brick and mortar buyers. Journal of Internet Applications and Management, 7(1), 5-19. https://doi.org/10.5505/iuyd.2016.37450
AMA
1.Yaraş1 E, Aytaç2 MB. Analyzing factors distinguishing e-buyers from brick and mortar buyers. iuyd. 2016;7(1):5-19. doi:10.5505/iuyd.2016.37450
Chicago
Yaraş1, Eyyup, and Muhammed Bilgehan Aytaç2. 2016. “Analyzing Factors Distinguishing E-Buyers from Brick and Mortar Buyers”. Journal of Internet Applications and Management 7 (1): 5-19. https://doi.org/10.5505/iuyd.2016.37450.
EndNote
Yaraş1 E, Aytaç2 MB (May 1, 2016) Analyzing factors distinguishing e-buyers from brick and mortar buyers. Journal of Internet Applications and Management 7 1 5–19.
IEEE
[1]E. Yaraş1 and M. B. Aytaç2, “Analyzing factors distinguishing e-buyers from brick and mortar buyers”, iuyd, vol. 7, no. 1, pp. 5–19, May 2016, doi: 10.5505/iuyd.2016.37450.
ISNAD
Yaraş1, Eyyup - Aytaç2, Muhammed Bilgehan. “Analyzing Factors Distinguishing E-Buyers from Brick and Mortar Buyers”. Journal of Internet Applications and Management 7/1 (May 1, 2016): 5-19. https://doi.org/10.5505/iuyd.2016.37450.
JAMA
1.Yaraş1 E, Aytaç2 MB. Analyzing factors distinguishing e-buyers from brick and mortar buyers. iuyd. 2016;7:5–19.
MLA
Yaraş1, Eyyup, and Muhammed Bilgehan Aytaç2. “Analyzing Factors Distinguishing E-Buyers from Brick and Mortar Buyers”. Journal of Internet Applications and Management, vol. 7, no. 1, May 2016, pp. 5-19, doi:10.5505/iuyd.2016.37450.
Vancouver
1.Eyyup Yaraş1, Muhammed Bilgehan Aytaç2. Analyzing factors distinguishing e-buyers from brick and mortar buyers. iuyd. 2016 May 1;7(1):5-19. doi:10.5505/iuyd.2016.37450
Cited By
E-TİCARET İŞLETMELERİNDE E-HİZMET KALİTESİ VE E-HİZMET TELAFİ KALİTESİNİN MÜŞTERİ MEMNUNİYETİNE ETKİSİ
Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi
https://doi.org/10.46849/guiibd.1168587Çevrimiçi Yemek Uygulamalarına İlişkin Davranış Ölçeğinin Geliştirilmesi: Geçerlik ve Güvenirlik Çalışması
Iğdır Üniversitesi Sosyal Bilimler Dergisi
https://doi.org/10.54600/igdirsosbilder.1807605