TR
EN
Performance Analysis Of Online Bookstores By Using MACBETH And PROMETHEE Methods
Abstract
With the developing technology internet usage is becoming widespread in many areas. As internet usage evolves, people prefer to shop online in order to meet their needs. Therefore, at this point they will be faced with decision making process. So as to analyze the performance of various alternatives multiple decision making methods is utilised. In this paper the performance of four different online bookstore was analyzed. Price, security, lead time, product range and customer care were determined as evaluation criterias. MACBETH and PROMETHEE methods were in use on behalf of comparing performances of shopping websites. In MACBETH it is not necessary to use another method in order to calculate weights of criterias whereas in PROMETHEE AHP (Analytic Hierarchy Process) method was used. This study differentiates itself by the methods it used which are rarely applied in Turkey.
Keywords
Details
Primary Language
English
Subjects
Business Administration
Journal Section
Research Article
Publication Date
October 1, 2016
Submission Date
October 1, 2016
Acceptance Date
-
Published in Issue
Year 2016 Volume: 7 Number: 2
APA
Ertuğrul, İ., & Öztaş, G. Z. (2016). Performance Analysis Of Online Bookstores By Using MACBETH And PROMETHEE Methods. Journal of Internet Applications and Management, 7(2), 21-38. https://doi.org/10.5505/iuyd.2016.83997
AMA
1.Ertuğrul İ, Öztaş GZ. Performance Analysis Of Online Bookstores By Using MACBETH And PROMETHEE Methods. iuyd. 2016;7(2):21-38. doi:10.5505/iuyd.2016.83997
Chicago
Ertuğrul, İrfan, and Gülin Zeynep Öztaş. 2016. “Performance Analysis Of Online Bookstores By Using MACBETH And PROMETHEE Methods”. Journal of Internet Applications and Management 7 (2): 21-38. https://doi.org/10.5505/iuyd.2016.83997.
EndNote
Ertuğrul İ, Öztaş GZ (October 1, 2016) Performance Analysis Of Online Bookstores By Using MACBETH And PROMETHEE Methods. Journal of Internet Applications and Management 7 2 21–38.
IEEE
[1]İ. Ertuğrul and G. Z. Öztaş, “Performance Analysis Of Online Bookstores By Using MACBETH And PROMETHEE Methods”, iuyd, vol. 7, no. 2, pp. 21–38, Oct. 2016, doi: 10.5505/iuyd.2016.83997.
ISNAD
Ertuğrul, İrfan - Öztaş, Gülin Zeynep. “Performance Analysis Of Online Bookstores By Using MACBETH And PROMETHEE Methods”. Journal of Internet Applications and Management 7/2 (October 1, 2016): 21-38. https://doi.org/10.5505/iuyd.2016.83997.
JAMA
1.Ertuğrul İ, Öztaş GZ. Performance Analysis Of Online Bookstores By Using MACBETH And PROMETHEE Methods. iuyd. 2016;7:21–38.
MLA
Ertuğrul, İrfan, and Gülin Zeynep Öztaş. “Performance Analysis Of Online Bookstores By Using MACBETH And PROMETHEE Methods”. Journal of Internet Applications and Management, vol. 7, no. 2, Oct. 2016, pp. 21-38, doi:10.5505/iuyd.2016.83997.
Vancouver
1.İrfan Ertuğrul, Gülin Zeynep Öztaş. Performance Analysis Of Online Bookstores By Using MACBETH And PROMETHEE Methods. iuyd. 2016 Oct. 1;7(2):21-38. doi:10.5505/iuyd.2016.83997
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