The effect of high school students' social media use purpose on entrepreneurship intention

Year 2025, Volume: 16 Issue: 1, 54 - 76, 24.03.2025

Eyüp Alturan , Sertaç Ercan

Abstract

Entrepreneurship plays a crucial role in the economic development of nations and the creation of new employment opportunities. In this context, understanding the impact of social media—widely used both globally and in our country—on young people's perceptions of and intentions toward entrepreneurship is a significant area of study. This research aims to examine the influence of high school students' social media usage and its purposes on their entrepreneurial intentions. For this purpose, the study population consists of 600 senior students enrolled in six public high schools under the Ministry of National Education in Sultanbeyli, Istanbul, during the second semester of the 2023 academic year. Due to absenteeism, it was not possible to reach the entire population; therefore, a random sample of 350 students was selected. Regression, correlation, and variance analyses were conducted to analyze the collected data. The findings indicate that the purposes of social media usage have a significant and positive impact on entrepreneurial intentions. Additionally, among the sub-dimensions of social media usage, "social interaction and communication" and "recognition and being recognized" were found to have a significant and positive effect on entrepreneurial intentions. However, the "educational use" dimension showed no significant impact on entrepreneurial intentions. Finally, the study revealed that students' entrepreneurial intentions significantly differed based on the type of high school they attended.

Keywords

Entrepreneurial Intention, Social Interaction-Communication, Recognition and Recognition

Lise öğrencilerinin sosyal medya kullanım amaçlarının girişimcilik niyetlerine etkisi

Abstract

Ulusların ekonomik anlamda kalkınması ve yeni iş olanaklarının oluşması noktasında girişimcilik önemli bir yer teşkil etmektedir. Bu bağlamda Dünya’da ve ülkemizde sıklıkla kullanılan sosyal medyanın ve kullanım amaçlarının gençlerin girişimcilik algılarına ve niyetlerine ne gibi etkilerinin olduğunun bilinmesi önemli bir konudur. Bu araştırmanın amacı, lise öğrencilerinin sosyal medya kullanımlarının ve kullanım amaçlarının girişimcilik niyetlerine etkisini ortaya çıkarmaktır. Bu amaç doğrultusunda bu araştırma evreni olarak 2023 yılı ikinci döneminde İstanbul ili, Sultanbeyli ilçesinde faaliyet gösteren Millî Eğitim Bakanlığı’na bağlı resmi 6 lisenin son sınıfında öğrenim görmekte olan 600 öğrenci seçilmiştir. Okula devamsız öğrenciler sebebiyle evrenin tamamına ulaşmak mümkün olmadığından araştırmanın örneklemini bu öğrenciler içerisinden rastgele seçilmiş 350 öğrenci oluşturmuştur. Elde edilen verilerin analizlerini yapmak için regresyon, korelasyon ve varyans testleri uygulanmıştır. Yapılan analizler neticesinde ise sosyal medya kullanım amaçlarının girişimcilik niyetine anlamlı ve pozitif bir etkisinin olduğu gözlemlenmiştir. Ayrıca sosyal medya kullanım amaçlarının alt boyutlarından sosyal etkileşim-iletişim amaçlı kullanım ile tanıma ve tanınma amaçlı kullanımın girişimcilik niyetine pozitif yönlü ve anlamlı bir etkisinin olduğu ancak diğer alt boyut olan eğitim amaçlı kullanımın girişimcilik niyetine etkisinin olmadığı gözlemlenmiştir. Son olarak bu öğrencilerin girişimcilik niyetlerinin öğrenim gördükleri lise türlerine göre anlamlı farklılıklar gösterdiği görülmüştür.

Keywords

Girişimcilik Niyeti, Sosyal Etkileşim-İletişim, Tanıma ve Tanınma

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