Research Article
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Research Based on The Passenger’s Perspective to Airline Alliances, The Case of Turkish Airlines, A member of Star Alliance

Year 2024, , 43 - 49, 26.02.2024
https://doi.org/10.30518/jav.1366065

Abstract

There is a substantial degree of cooperation between two or more airlines in an alliance. Strategic alliances are formed for a variety of reasons. As a result of airline alliances (e.g., Star Alliance, Oneworld, Skyteam), airlines are able to increase profitability, reduce costs, and expand their flight networks. As part of its commitment to passengers, Turkish Airlines (hereinafter referred to as 'THY') offers flight check-in, baggage handling, a broad network, high-quality catering, in-flight comfort, and on-time departures and arrivals. An assessment of customer perceptions of THY's alliance was conducted to determine whether alliance strategies affected perceived service quality. Travelers who have flown with Turkish Airlines, the flag carrier of Turkey and a Star Alliance member, were surveyed to compare the impact of alliance strategies on service quality before and after joining the alliance. The survey was completed by 147 participants and analyzed using SPSS.

Ethical Statement

Makalemizde etik kurul gerektiren bir araştırma yapılmamıştır.

References

  • Boetsch, T., Bieger, T., & Wittmer, A. (2011). A customer-value framework for analyzing airline services. Transportation Journal, 50(3), 264,265.
  • Büyüköztürk, Şener. (2002). Factor Analysis: Basic Concepts and Its Use in Scale Development. Theory and Practice in Educational Management, 32, no. 32 470-483.
  • Doganis, R. (2005). The airline business. Routledge, 79,80
  • Evans, N. (2001). Collaborative strategy: an analysis of the changing world of international airline alliances. Tourism management, 22(3), 229-243.
  • Gelirli, N., (2002), Reasons for the Formation of Strategic Airline Partnerships, Effects on Passengers, and a Case Study, Istanbul University, İstanbul
  • Goh, K., & Uncles, M. (2003). The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers. Transportation Research Part A: Policy and Practice, 37(6), 479-497.
  • Iatrou, K., & Oretti, M. (2016). Airline choices for the future: from alliances to mergers. Routledge.
  • Janawade, V. (2013). Consumer perceived value of international networked services: an exploratory study of the case of an airline Alliance. International Business Research, 6(2), 20.
  • Koçak, B. B., & Atalık, Ö. (2019). Perceptual maps of Turkish airline services for different periods using supervised machine learning approach and multidimensional scaling. International Journal of Sustainable Aviation, 5(3), 205-229.
  • Koçel, T. (2010). Business Management (12th Edition), Beta Publishing, İstanbul.
  • Kanbur, E., & Karakavuz, H. (2017). SWOT Analysis of Global Airline Alliances within the Scope of Strategic Management. Journal of Aviation, 1(2), 74-86.
  • Kleymann, B., & Seristö, H. (2017). Managing strategic airline alliances. Routledge.
  • Migdadi, Y. K. A. A. (2022). The impact of airline alliance strategy on the perceived service quality: A global survey. Journal of Quality Assurance in Hospitality & Tourism, 23(2), 415-446.
  • Netzer, F. (2018). Strategische Allianzen im Luftverkehr: nachfragerorientierte Problemfelder ihrer Gestaltung, Peter Lang International Academic Publishers,165.
  • Oneworld web page, (2022), Rerieved Sep 04, 2022 from https://www.oneworld.com/
  • Orhan, G. (2016). Synergies obtained in global airline collaborations: In the context of resource complementarity and integration degree] (Doctoral dissertation). Anadolu University Institute of Social Sciences, Eskişehir, Turkey.
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  • Schölkmann, l., (2009), Schölkmann, L. (2009). Strategische Allianzen im Luftverkehr: Dargestellt am Beispiel der Star Alliance, Euro Business Collage München, diplom. de., Grinn.
  • Segal, T., Retrieved Sep 06, 2022, from https://www.investopedia.com/ask/answers/011215/airline-industry- oligopoly-state.asp#
  • Skyteam web page, (2022), Rerieved Sep 04, 2022 from https://www.skyteam.com/en
  • Star Alliance web page, (2017), Rerieved Sep 04, 2022 from https://www.staralliance.com/en/member- airline-details?airlineCode=TK#
  • Star Alliance web page, (2022), Rerieved Sep 04, 2022 from https://www.staralliance.com/en/home
  • Thendu, B., Kariuki, P., Muturi, W., & Wanjohi, P. (2020). Influence of strategic alliances on the performance of airline carriers registered under IATA: a literature-based review. African Journal of Emerging Issues, 2(2), 48- 69.
  • Turkish DGCA, (2006), Retrieved Sep 07, 2022, from https://web.shgm.gov.tr/tr/s/534-thy-star-alliance-ile- yarin-on-anlasmayi-imzaliyor
  • Ulaga, W. (2001). Customer value in business markets: an agenda for inquiry. Industrial Marketing Management, 30(4), 315-319.
  • Uncles, M., & Goh, K. (2001). Airline global alliances: What is their impact on customer loyalty. The University of New South Wales.
  • Wang, S. W. (2014). Do global airline alliances influence the passenger's purchase decision? Journal of Air Transport Management, 37, 53-59.
  • Weber, K., & Sparks, B. (2004). Consumer attributions and behavioral responses to service failures in strategic airline alliance settings. Journal of Air Transport Management, 10(5), 361-367.
  • Zins, A. H. (2001). Relative attitudes and commitment in customer loyalty models: Some experiences in the commercial airline industry. International Journal of Service Industry Management, 12(3), 282.
Year 2024, , 43 - 49, 26.02.2024
https://doi.org/10.30518/jav.1366065

Abstract

References

  • Boetsch, T., Bieger, T., & Wittmer, A. (2011). A customer-value framework for analyzing airline services. Transportation Journal, 50(3), 264,265.
  • Büyüköztürk, Şener. (2002). Factor Analysis: Basic Concepts and Its Use in Scale Development. Theory and Practice in Educational Management, 32, no. 32 470-483.
  • Doganis, R. (2005). The airline business. Routledge, 79,80
  • Evans, N. (2001). Collaborative strategy: an analysis of the changing world of international airline alliances. Tourism management, 22(3), 229-243.
  • Gelirli, N., (2002), Reasons for the Formation of Strategic Airline Partnerships, Effects on Passengers, and a Case Study, Istanbul University, İstanbul
  • Goh, K., & Uncles, M. (2003). The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers. Transportation Research Part A: Policy and Practice, 37(6), 479-497.
  • Iatrou, K., & Oretti, M. (2016). Airline choices for the future: from alliances to mergers. Routledge.
  • Janawade, V. (2013). Consumer perceived value of international networked services: an exploratory study of the case of an airline Alliance. International Business Research, 6(2), 20.
  • Koçak, B. B., & Atalık, Ö. (2019). Perceptual maps of Turkish airline services for different periods using supervised machine learning approach and multidimensional scaling. International Journal of Sustainable Aviation, 5(3), 205-229.
  • Koçel, T. (2010). Business Management (12th Edition), Beta Publishing, İstanbul.
  • Kanbur, E., & Karakavuz, H. (2017). SWOT Analysis of Global Airline Alliances within the Scope of Strategic Management. Journal of Aviation, 1(2), 74-86.
  • Kleymann, B., & Seristö, H. (2017). Managing strategic airline alliances. Routledge.
  • Migdadi, Y. K. A. A. (2022). The impact of airline alliance strategy on the perceived service quality: A global survey. Journal of Quality Assurance in Hospitality & Tourism, 23(2), 415-446.
  • Netzer, F. (2018). Strategische Allianzen im Luftverkehr: nachfragerorientierte Problemfelder ihrer Gestaltung, Peter Lang International Academic Publishers,165.
  • Oneworld web page, (2022), Rerieved Sep 04, 2022 from https://www.oneworld.com/
  • Orhan, G. (2016). Synergies obtained in global airline collaborations: In the context of resource complementarity and integration degree] (Doctoral dissertation). Anadolu University Institute of Social Sciences, Eskişehir, Turkey.
  • Salas, E. B., Retrieved Sep 06, 2022, from https://www.statista.com/statistics/718654/airline-alliances- operating-profit/.
  • Schölkmann, l., (2009), Schölkmann, L. (2009). Strategische Allianzen im Luftverkehr: Dargestellt am Beispiel der Star Alliance, Euro Business Collage München, diplom. de., Grinn.
  • Segal, T., Retrieved Sep 06, 2022, from https://www.investopedia.com/ask/answers/011215/airline-industry- oligopoly-state.asp#
  • Skyteam web page, (2022), Rerieved Sep 04, 2022 from https://www.skyteam.com/en
  • Star Alliance web page, (2017), Rerieved Sep 04, 2022 from https://www.staralliance.com/en/member- airline-details?airlineCode=TK#
  • Star Alliance web page, (2022), Rerieved Sep 04, 2022 from https://www.staralliance.com/en/home
  • Thendu, B., Kariuki, P., Muturi, W., & Wanjohi, P. (2020). Influence of strategic alliances on the performance of airline carriers registered under IATA: a literature-based review. African Journal of Emerging Issues, 2(2), 48- 69.
  • Turkish DGCA, (2006), Retrieved Sep 07, 2022, from https://web.shgm.gov.tr/tr/s/534-thy-star-alliance-ile- yarin-on-anlasmayi-imzaliyor
  • Ulaga, W. (2001). Customer value in business markets: an agenda for inquiry. Industrial Marketing Management, 30(4), 315-319.
  • Uncles, M., & Goh, K. (2001). Airline global alliances: What is their impact on customer loyalty. The University of New South Wales.
  • Wang, S. W. (2014). Do global airline alliances influence the passenger's purchase decision? Journal of Air Transport Management, 37, 53-59.
  • Weber, K., & Sparks, B. (2004). Consumer attributions and behavioral responses to service failures in strategic airline alliance settings. Journal of Air Transport Management, 10(5), 361-367.
  • Zins, A. H. (2001). Relative attitudes and commitment in customer loyalty models: Some experiences in the commercial airline industry. International Journal of Service Industry Management, 12(3), 282.
There are 29 citations in total.

Details

Primary Language English
Subjects Business Administration, Air Transportation and Freight Services
Journal Section Research Articles
Authors

Nalan Gelirli 0000-0003-2391-4967

Early Pub Date February 25, 2024
Publication Date February 26, 2024
Submission Date September 26, 2023
Acceptance Date February 24, 2024
Published in Issue Year 2024

Cite

APA Gelirli, N. (2024). Research Based on The Passenger’s Perspective to Airline Alliances, The Case of Turkish Airlines, A member of Star Alliance. Journal of Aviation, 8(1), 43-49. https://doi.org/10.30518/jav.1366065

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