DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE

Salahattin Altundağ

doi:10.17261/Pressacademia.2025.1973

DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE

Abstract

Purpose- e-Commerce has become a cornerstone of economic activity in the digital age. While demographic influences on e-commerce behavior have been widely studied globally, their manifestation in developing regions remains underexplored. This study examines the impact of demographic variables, particularly age and gender, on e-commerce participation in Diyarbakir to highlight the region-specific challenges and opportunities in digital consumer behavior. Methodology- A cross-sectional quantitative approach was employed, surveying 675 participants in Diyarbakir. The sample size was determined using Cochran’s (1952) formula to ensure representativeness. Non-parametric statistical analyses, including the Chi-Square (χ²) test and Cramér’s V effect size, were utilized. The study’s reliability was supported by a 100% response rate and a Cronbach’s Alpha of 0.91. Ethical compliance was ensured through informed consent and data confidentiality measures. Findings- The gender distribution of e-commerce users aligns with national trends, yet age-based differences are pronounced. Individuals aged 18–24 exhibit high engagement, whereas those 45 and older demonstrate limited participation due to the digital divide. Additionally, cultural norms and regional economic conditions significantly influence online shopping behavior. These findings highlight the need for localized digital inclusion strategies to bridge demographic disparities in e-commerce participation. Conclusion- This study underscores the role of demographic factors in shaping regional e-commerce behavior. While younger consumers are active digital shoppers, older demographics face barriers related to digital literacy and access. Practical recommendations are provided for policymakers, businesses, and digital marketers to enhance e-commerce adoption in developing regions. Future research should examine additional socioeconomic factors and adopt longitudinal methods to assess the long-term impact of digital transformation on consumer demographics.

Keywords

References

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Details

Primary Language

English

Subjects

Behavioural Finance, Finance, Finance and Investment (Other), Business Administration

Journal Section

Research Article

Authors

Salahattin Altundağ ^*
0000-0002-6198-7959
Türkiye

Publication Date

July 30, 2025

Submission Date

January 30, 2025

Acceptance Date

June 19, 2025

Published in Issue

Year 2025 Volume: 14 Number: 1

DOI

https://doi.org/10.17261/Pressacademia.2025.1973

IZ

https://izlik.org/JA22TE97MX

Cite

RIS / Bibtex

APA

Altundağ, S. (2025). DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE. Journal of Business Economics and Finance, 14(1), 1-14. https://doi.org/10.17261/Pressacademia.2025.1973

AMA

1.Altundağ S. DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE. JBEF. 2025;14(1):1-14. doi:10.17261/Pressacademia.2025.1973

Chicago

Altundağ, Salahattin. 2025. “DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE”. Journal of Business Economics and Finance 14 (1): 1-14. https://doi.org/10.17261/Pressacademia.2025.1973.

EndNote

Altundağ S (July 1, 2025) DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE. Journal of Business Economics and Finance 14 1 1–14.

IEEE

[1]S. Altundağ, “DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE”, JBEF, vol. 14, no. 1, pp. 1–14, July 2025, doi: 10.17261/Pressacademia.2025.1973.

ISNAD

Altundağ, Salahattin. “DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE”. Journal of Business Economics and Finance 14/1 (July 1, 2025): 1-14. https://doi.org/10.17261/Pressacademia.2025.1973.

JAMA

1.Altundağ S. DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE. JBEF. 2025;14:1–14.

MLA

Altundağ, Salahattin. “DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE”. Journal of Business Economics and Finance, vol. 14, no. 1, July 2025, pp. 1-14, doi:10.17261/Pressacademia.2025.1973.

Vancouver

1.Salahattin Altundağ. DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE. JBEF. 2025 Jul. 1;14(1):1-14. doi:10.17261/Pressacademia.2025.1973