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SELFLESS OR SKEPTICAL CONSUMER?

Year 2018, Volume: 7 Issue: 4, 332 - 339, 30.12.2018

Aysel Ercis , Bilal Celik

https://doi.org/10.17261/Pressacademia.2018.993

Abstract

Purpose- The aim of this paper is to examine the impact of environmental values on green purchase behaviour through environmental attitude and green skepticism.
Methodology- The data have been collected through a survey on a sample consisting of 306 consumers. To analyse the data, Structural equation modelling (SEM) using AMOS 20.0 was applied.
Findings- The research results revealed that the environmental values namely; altruistic and biospheric values affect green purchase behaviour. However, there is no effect of environmental values on environmental attitude and green skepticism. The results also showed that there is no significant effect of green skepticism and environmental attitude on green purchase behaviour.
Conclusion- Based on the findings, environmental values have effects on green purchase behaviours but green skepticism has no effect on green purchase behaviour. Yet, because of limited participations, the results cannot be generalizable.

Keywords

Environmental attitude biospheric and altruistic values green skepticism green purchase behaviour

References

  • Albayrak, T., Aksoy, Ş., Caber, M. (2013). The effect of environmental concern and scepticism on green purchase behaviour. Marketing Intelligence & Planning, 31(1), 27 - 39
  • Chan, K, K. W. (1996). Environmental attitudes and behaviours of secondary school students in Hong Kong. Published in The Environmentalist, 16, 297-306.
  • Dunlap, R. E., Grieneeks, J. K., Rokeach, M. (2000). Human values and pro-environmental behaviour. pp. 145–168 in Energy and Material Resources: Attitudes, Values, and Public Policy, Eds. by W. David Conn. Boulder, CO: Westview Press.
  • Garcia, M. H. Manon, A. (2016). Relationship between green marketing strategies and green marketing credibility among Generation Y, Unpublished Thesis. Jönköping University.
  • Gardner, G. T., Stern, P. C. (2002). Environmental problems and human behavior. 2nd ed. Boston, MA: Pearson Custom Publishing.
  • Gilg, A., Barr, S., Ford, N. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures 37, 481–504, https://ac.els-cdn.com/S0016328704001569/1-s2.0-S0016328704001569-main.pdf?_tid=d3cdb4a7-127a-4a4c-beba-7b3c31e70355&acdnat=1534168130_5b11b3ba4fec37696f6d1d1509662aca
  • Gill, J. D., Crosby, L. A., Taylor, J. R. (1986). Ecological concern, attitudes, and social norms in voting behaviour. Public Opinion Quarterly, 50, 537-554.
  • Goh S. K, and Balaji M.S. (2016). Linking green skepticism to green purchase behaviour. Journal of Cleaner Production, 131, 629-638.
  • Groot, Steg. (2008) Mean or green: which values can promote stable pro-environmental behavior? Policy Perspective, 2, 61–66. https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1755-263X.2009.00048.x
  • Hansla, A. (2011). Value orientation, awareness of consequences, and environmental concern. (Doctoral Dissertation). Department of Psychology, University of Gothenburg, Sweden.
  • Hansla, A., Gamble, A., Juliusson, A., Garling, T. (2008). The relationships between awareness of consequences, environmental concern, and value orientations. Journal of Environmental Psychology, 28, 1–9.
  • Hines, J. M., Hungerford, H. R., Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: a meta- analysis. Journal of Environmental Education, 18, 1-8.
  • Karp, D. G. (1996). Values and their effect on pro-environmental behaviour. Environment and Behavior, 28, 111-133.
  • Kim, Y. (2011). Understanding green purchase: the influence of collectivism, personal values and environmental attitudes, and the moderating effect of perceived consumer effectiveness. Seoul Journal of Business, 17(1), 66-92.
  • Kim, Y. J., Lee, W. N. (2009). Overcoming consumer skepticism in cause-related marketing: the effects of corporate social responsibility and donation size claim objectivity. Journal of. Promot. Manag, 15 (4), 465-483.
  • Lee, J. A., Holden, S. J. S. (1999). Understanding the determinants of environmentally conscious behaviour. Psychology & Marketing, 16, 373-392.
  • Lee, K. (2011). The green purchase behavior of Hong Kong young consumers: the role of peer influence, local environmental involvement, and concrete environmental knowledge. Journal of International Consumer Marketing, 23, 21-44
  • Matthes, J., Wonneberger, A. (2014). The sceptical green consumer revisited: testing the relationship between green consumerism and skepticism toward advertising. J. Advert. 43, 115-127.
  • Meng, X. (2013). Scalable simple random sampling and stratified sampling. Proceedings of the 30 th. International Conference on Machine Learning, Atlanta, Georgia, USA, 2013. JMLR: W&CP volume 28. Copyright 2013 by the author(s).
  • Milbrath, L. W. (1984). Environmentalists: vanguard for a new society. Albany: State University of New York Press.
  • Mohr, L. A., Ellen, P. S., Eroglu, D. (1998). The development and testing of a measure of skepticism toward environmental claims in marketers’ communications. The Journal of Consumer Affairs, 32(1), 30-55.
  • Kaj, P. N. M., Pruyn, A. T. H. (2003). Consumer skepticism toward new products. In E - European Advances in Consumer Research Volume 6, eds. Darach Turley and Stephen Brown, Provo, UT: Association for Consumer Research, Pages: 351-358.
  • Naess, A. (1989). Ecology, community, and lifestyle. Cambridge: Cambridge University Press.
  • Nickerson, R. S. (2003). Psychology and environmental change. London: Lawrence Erlbaum Associates.
  • Nordlund, A. M., Garvill, J. (2002). Value structures behind pro-environmental behavior. Environment and Behavior, 34, 740–756.
  • Nordlund, A. M., Garvill, J. (2003). Effects of values, problem awareness and personal norm on willingness to reduce personal car use. Journal of Environmental Psychology, 23, 339–347.
  • Nyilasy, G., Gangadharbatla, H., Paladino, A. (2014). Perceived green washing: the interactive effects of green advertising and corporate environmental performance on consumer reactions. J. Bus. Ethics 125 (4), 693-707.
  • Obermiller, C., Spangenberg, E.R. (1998). Development of a scale to measure consumer skepticism toward advertising. J. Consumer Psychol. 7 (2), 159-186.
  • Oskamp, S., Harrington, M. J., Edwards, T. C., Sherwood, D. L., Okuda, S. M., Swanson, D. C. (1991). Factors influencing household recycling behaviour. Environment and Behavior, 23, 494-519.
  • Raska, D., Shaw, D. (2012). When is going green good for company image? Manag. Res. Rev. 35 (3/4), 326-347.
  • Rosen, G. (2004). Skepticism about moral responsibility. Philosophical Perspectives.18 (1), 295-313.
  • Schultz, P. W., Zelezny, L. (1999). Values as predictors of environmental attitudes: evidence for consistency across 14 countries. Journal of Environmental Psychology, 19, 255–265.
  • Schultz, P. W. (2001). The structure of environmental concern: concern for self, other people, and the biosphere. Journal of Environmental Psychology, 21, 327–339.
  • Schultz, P. W., Gouveia, V. V., Cameron, L. D., Tankhur, G., Schmuck, P., Franek, M. (2005). Values and their relationship to environmental concern and conservation behaviour. Journal of Cross-Cultural Psychology, 36, 457–475.
  • Schwartz, S. H. (1992). Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries. Advances in experimental social psychology, 25, 1-65.
  • Schwartz, S. H. (1992). Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25, 1-65.
  • Skarmeas, D., Leonidou, C. N., Saridakis, C. (2014). Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis. J. Bus. Res. 67 (9), 1796-1805.
  • Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues 56 (3), 407–424.
  • Swami, V., Chamorro-Premuzic, T., Snelgar, R., Furnham, A. (2010). Egoistic, altruistic, and biospheric environmental concerns: a path analytic investigation of their determinants. Scandinavian Journal of Psychology, 51 (2), 139-145.
  • Taber, C. S., Lodge, M. (2006). Motivated skepticism in the evaluation of political beliefs. Am. J. Political Sci. 50 (3), 755-769.
  • Tan, B. C., Khan, N., Hong, Y. H., Lam, W. H. (2015). The influence of environmental values on green purchase behaviour: direct, indirect, or both? International Journal of Business and Management; Vol. 10, No. 12, 234-248.
  • Vinijcharoensri, K. (2016). Value perceptions, big five personality and attitude: a study on Thai consumers' purchase intention toward luxury cars, Dissertation (Ph.D. BA)-Assumption University.
  • Vining, J., Ebreo, A. (1990). What makes a recycler? A comparison of recyclers and nonrecyclers. Environment and Behavior, 22, 55-73.
  • Vlachos, P. A., Koritos, C. D., Krepapa, A., Tasoulis, K., Theodorakis, I. G. (2016). Containing cause-related marketing skepticism: a comparison across donation frame types. Corp. Reput. Rev. 19 (1), 4-21.

Year 2018, Volume: 7 Issue: 4, 332 - 339, 30.12.2018

Aysel Ercis , Bilal Celik

https://doi.org/10.17261/Pressacademia.2018.993

Abstract

References

  • Albayrak, T., Aksoy, Ş., Caber, M. (2013). The effect of environmental concern and scepticism on green purchase behaviour. Marketing Intelligence & Planning, 31(1), 27 - 39
  • Chan, K, K. W. (1996). Environmental attitudes and behaviours of secondary school students in Hong Kong. Published in The Environmentalist, 16, 297-306.
  • Dunlap, R. E., Grieneeks, J. K., Rokeach, M. (2000). Human values and pro-environmental behaviour. pp. 145–168 in Energy and Material Resources: Attitudes, Values, and Public Policy, Eds. by W. David Conn. Boulder, CO: Westview Press.
  • Garcia, M. H. Manon, A. (2016). Relationship between green marketing strategies and green marketing credibility among Generation Y, Unpublished Thesis. Jönköping University.
  • Gardner, G. T., Stern, P. C. (2002). Environmental problems and human behavior. 2nd ed. Boston, MA: Pearson Custom Publishing.
  • Gilg, A., Barr, S., Ford, N. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures 37, 481–504, https://ac.els-cdn.com/S0016328704001569/1-s2.0-S0016328704001569-main.pdf?_tid=d3cdb4a7-127a-4a4c-beba-7b3c31e70355&acdnat=1534168130_5b11b3ba4fec37696f6d1d1509662aca
  • Gill, J. D., Crosby, L. A., Taylor, J. R. (1986). Ecological concern, attitudes, and social norms in voting behaviour. Public Opinion Quarterly, 50, 537-554.
  • Goh S. K, and Balaji M.S. (2016). Linking green skepticism to green purchase behaviour. Journal of Cleaner Production, 131, 629-638.
  • Groot, Steg. (2008) Mean or green: which values can promote stable pro-environmental behavior? Policy Perspective, 2, 61–66. https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1755-263X.2009.00048.x
  • Hansla, A. (2011). Value orientation, awareness of consequences, and environmental concern. (Doctoral Dissertation). Department of Psychology, University of Gothenburg, Sweden.
  • Hansla, A., Gamble, A., Juliusson, A., Garling, T. (2008). The relationships between awareness of consequences, environmental concern, and value orientations. Journal of Environmental Psychology, 28, 1–9.
  • Hines, J. M., Hungerford, H. R., Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: a meta- analysis. Journal of Environmental Education, 18, 1-8.
  • Karp, D. G. (1996). Values and their effect on pro-environmental behaviour. Environment and Behavior, 28, 111-133.
  • Kim, Y. (2011). Understanding green purchase: the influence of collectivism, personal values and environmental attitudes, and the moderating effect of perceived consumer effectiveness. Seoul Journal of Business, 17(1), 66-92.
  • Kim, Y. J., Lee, W. N. (2009). Overcoming consumer skepticism in cause-related marketing: the effects of corporate social responsibility and donation size claim objectivity. Journal of. Promot. Manag, 15 (4), 465-483.
  • Lee, J. A., Holden, S. J. S. (1999). Understanding the determinants of environmentally conscious behaviour. Psychology & Marketing, 16, 373-392.
  • Lee, K. (2011). The green purchase behavior of Hong Kong young consumers: the role of peer influence, local environmental involvement, and concrete environmental knowledge. Journal of International Consumer Marketing, 23, 21-44
  • Matthes, J., Wonneberger, A. (2014). The sceptical green consumer revisited: testing the relationship between green consumerism and skepticism toward advertising. J. Advert. 43, 115-127.
  • Meng, X. (2013). Scalable simple random sampling and stratified sampling. Proceedings of the 30 th. International Conference on Machine Learning, Atlanta, Georgia, USA, 2013. JMLR: W&CP volume 28. Copyright 2013 by the author(s).
  • Milbrath, L. W. (1984). Environmentalists: vanguard for a new society. Albany: State University of New York Press.
  • Mohr, L. A., Ellen, P. S., Eroglu, D. (1998). The development and testing of a measure of skepticism toward environmental claims in marketers’ communications. The Journal of Consumer Affairs, 32(1), 30-55.
  • Kaj, P. N. M., Pruyn, A. T. H. (2003). Consumer skepticism toward new products. In E - European Advances in Consumer Research Volume 6, eds. Darach Turley and Stephen Brown, Provo, UT: Association for Consumer Research, Pages: 351-358.
  • Naess, A. (1989). Ecology, community, and lifestyle. Cambridge: Cambridge University Press.
  • Nickerson, R. S. (2003). Psychology and environmental change. London: Lawrence Erlbaum Associates.
  • Nordlund, A. M., Garvill, J. (2002). Value structures behind pro-environmental behavior. Environment and Behavior, 34, 740–756.
  • Nordlund, A. M., Garvill, J. (2003). Effects of values, problem awareness and personal norm on willingness to reduce personal car use. Journal of Environmental Psychology, 23, 339–347.
  • Nyilasy, G., Gangadharbatla, H., Paladino, A. (2014). Perceived green washing: the interactive effects of green advertising and corporate environmental performance on consumer reactions. J. Bus. Ethics 125 (4), 693-707.
  • Obermiller, C., Spangenberg, E.R. (1998). Development of a scale to measure consumer skepticism toward advertising. J. Consumer Psychol. 7 (2), 159-186.
  • Oskamp, S., Harrington, M. J., Edwards, T. C., Sherwood, D. L., Okuda, S. M., Swanson, D. C. (1991). Factors influencing household recycling behaviour. Environment and Behavior, 23, 494-519.
  • Raska, D., Shaw, D. (2012). When is going green good for company image? Manag. Res. Rev. 35 (3/4), 326-347.
  • Rosen, G. (2004). Skepticism about moral responsibility. Philosophical Perspectives.18 (1), 295-313.
  • Schultz, P. W., Zelezny, L. (1999). Values as predictors of environmental attitudes: evidence for consistency across 14 countries. Journal of Environmental Psychology, 19, 255–265.
  • Schultz, P. W. (2001). The structure of environmental concern: concern for self, other people, and the biosphere. Journal of Environmental Psychology, 21, 327–339.
  • Schultz, P. W., Gouveia, V. V., Cameron, L. D., Tankhur, G., Schmuck, P., Franek, M. (2005). Values and their relationship to environmental concern and conservation behaviour. Journal of Cross-Cultural Psychology, 36, 457–475.
  • Schwartz, S. H. (1992). Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries. Advances in experimental social psychology, 25, 1-65.
  • Schwartz, S. H. (1992). Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25, 1-65.
  • Skarmeas, D., Leonidou, C. N., Saridakis, C. (2014). Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis. J. Bus. Res. 67 (9), 1796-1805.
  • Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues 56 (3), 407–424.
  • Swami, V., Chamorro-Premuzic, T., Snelgar, R., Furnham, A. (2010). Egoistic, altruistic, and biospheric environmental concerns: a path analytic investigation of their determinants. Scandinavian Journal of Psychology, 51 (2), 139-145.
  • Taber, C. S., Lodge, M. (2006). Motivated skepticism in the evaluation of political beliefs. Am. J. Political Sci. 50 (3), 755-769.
  • Tan, B. C., Khan, N., Hong, Y. H., Lam, W. H. (2015). The influence of environmental values on green purchase behaviour: direct, indirect, or both? International Journal of Business and Management; Vol. 10, No. 12, 234-248.
  • Vinijcharoensri, K. (2016). Value perceptions, big five personality and attitude: a study on Thai consumers' purchase intention toward luxury cars, Dissertation (Ph.D. BA)-Assumption University.
  • Vining, J., Ebreo, A. (1990). What makes a recycler? A comparison of recyclers and nonrecyclers. Environment and Behavior, 22, 55-73.
  • Vlachos, P. A., Koritos, C. D., Krepapa, A., Tasoulis, K., Theodorakis, I. G. (2016). Containing cause-related marketing skepticism: a comparison across donation frame types. Corp. Reput. Rev. 19 (1), 4-21.
There are 44 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Aysel Ercis 0000-0002-9835-8574

Bilal Celik This is me 0000-0001-6253-3177

Publication Date December 30, 2018
Published in Issue Year 2018 Volume: 7 Issue: 4

Cite

APA Ercis, A., & Celik, B. (2018). SELFLESS OR SKEPTICAL CONSUMER?. Journal of Business Economics and Finance, 7(4), 332-339. https://doi.org/10.17261/Pressacademia.2018.993

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