University Libraries and Social Media Policies

Year 2014, Volume: 2 Issue: 1, 21 - 27, 31.05.2014

Bahar Biçen Aras

https://doi.org/10.16918/bluj.58547

Cited By: 7

Abstract

Nowadays changing technology and changing user profile have impelled libraries to resort to different methods in order to communicate with the people they serve. The libraries which are the meeting place of people who investigate, question, want to have a good time, and who want to socialize need a good promotion regardless of types. Libraries use second-generation internet services to take constructive and developer steps in the field of services marketing, presenting and public relations. University libraries use social media effectively today that social media is an integral part of human life, mobile technology facilitates the operations. Social media has strengthened communication and cooperation of persons and libraries with each other, and has increased the expectations and requirements of each other. Therefore, university libraries have begun to create their own social media policy. In this study, when the university libraries use social media effectively, policies and objectives needed to be established are focused on.

Keywords

Social media, Social media tools, Social media policy, University libraries, Public relations.

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