The Place of Public Diplomacy in Bulgaria’s Balkans Policy During the GERB Governments

Year 2019, Volume: 1 Issue: 1, 85 - 97, 31.12.2019

Kader Özlem

Abstract

Balkans has a strategic importance for Bulgaria. Bulgaria, which has historical and demographic ties with
the region have tried to expand its influence area in the Balkans during the GERB governments. For this
reason, Bulgaria has benefitted from the Public Diplomacy in the scopes of education and culture. Besides,
the passport of Bulgaria, that gained power and prestige after the EU membership of the country has
become the most important cultural instrument towards the region. In this study, the place of Public
Diplomacy in the Bulgaria’s Balkans Policy during the GERB governments was analyzed.

Keywords

Bulgaria, Balkans, Diplomacy, Public Diplomacy, GERB

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