Strategic Management in IT Companies in Türkiye: Examining Strategic Statements

Abstract

This research aims to examine in detail the strategic expressions of the IT sector in Türkiye. The main goal of the study, which will be carried out using a detailed content analysis method, is to determine Türkiye’s strategic directions and priorities in the IT sector and to reveal the opportunities and challenges in the sector by examining the strategic statements of different actors. This research also aims to make a significant contribution to understanding Türkiye’s current strategic IT situation and predicting future trends. Türkiye is an important country in Europe with a rapidly developing and remarkable IT sector. This sector plays a prominent role in Türkiye’s national economy, and it is important to compare strategic statements to understand its future trends and growth potential. This study aims to identify common and different elements in the strategic statements of IT companies in Türkiye and to analyze the sector’s priority strategic areas and main challenges. For this purpose, websites, press releases, and other textual documents of IT companies in Türkiye will be examined using a detailed content analysis method. The research results provide important information about the strengths and weaknesses of IT companies in Türkiye. Strengths include a clear vision, customer focus, pursuit of excellence, innovation, and teamwork. Weaknesses can be summarized as a lack of concreteness and detail in strategic statements, not clearly expressing the services and solutions offered, and not sufficiently emphasizing the special aspects that distinguish each company from others.

Keywords

• strategic management
• information technology (IT) sector
• strategic expressions
• comparative analysis

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