Year 2018, Volume , Issue 58, Pages 91 - 103 2018-12-07

Social Capital, Relations and Music World: Networks in New Media
Sosyal Sermaye, İlişkiler ve Müzik Dünyası: Yeni Medyada Ağlar

Tugba AYDIN OZTURK [1]


This study examines the relations between the music and entertainment world by considering the social capital theory. A great number of actors such as musicians, singers, record labels, managers, radio programmers, formal institutions, and sponsors, collaborate with each other in the music business. How do relations develop in music and media sectors, in which many different actors are involved? This paper specifically aims to present the form of relations between musician, audience and industry. In doing so, changes in the new media era have been reinterpreted.

Approximately 50 artists, employers, and employees of music and media industries have been interviewed. 200 followers were surveyed to understand their usage of social media. Some of the audiences have been interviewed and participant observation has been made on social networking websites. The role and importance of trust, reciprocity, and socialization, as norms of social capital, has been indicated. The effects of social capital on the music world has been explained via examples in terms of sociological and economic aspects. How has new media changed the relations between these actors?

Bu çalışma müzik ve eğlence dünyasındaki ilişkileri sosyal sermaye teorisi ışığ altında ele almıştır. Müzik endüstrisinde müzisyen, şarkıcı, plak şirketi, menejer, radyo programcısı, resmi kurumlar ve sponsorlar gibi çok sayıda aktör işbirliği yapmaktadır. Çok sayıda farklı aktörün birlikte çalıştığı müzik ve medya sektöründe, ilişkiler nasıl gelişir? Özellikle bu çalışma, müzisyen, endüstri ve dinleyici arasındaki ilişkiyi ortaya koymayı amaçlar. Bunu yaparken yeni medya dönemindeki değişiklikler, sosyal sermaye ilkelerine göre yeniden yorumlanmıştır. 

50’ye yakın sanatçı ve müzik- medya endüstrisi çalışanı ile görüşmeler yapılmıştır. 200 dinleyiciyle yeni medya kullanım alışkanlıklarını anlamak için anket yapılmıştır. Ayrıca dinleyicilerin bir kısmı ile yapılandırılmamış röportaj gerçekleştirilmiştir, sosyal medya sitelerinde kullanıcı hesapları oluşturularak katılımcı gözlem sağlanmıştır. Çalışmada sosyal sermaye normlarından güven, karşılıklılık ve sosyalleşmenin müzik dünyasındaki rolü ve önemi incelenmiştir. Sosyal sermayenin müzik dünyasındaki sosyolojik ve ekonomik etkisi örnekler aracılığıyla açıklanmıştır. Yeni medyanın bu aktörlerin arasındaki ilişkileri nasıl değiştirdiği sorgulanmıştır.


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Primary Language en
Subjects Sociology
Journal Section Research Articles
Authors

Orcid: 0000-0002-7072-5213
Author: Tugba AYDIN OZTURK (Primary Author)
Institution: The University of Manchester
Country: Turkey


Dates

Publication Date : December 7, 2018

Bibtex @research article { jecs433288, journal = {Journal of Economy Culture and Society}, issn = {2602-2656}, eissn = {2645-8772}, address = {jecs@istanbul.edu.tr}, publisher = {Istanbul University}, year = {2018}, volume = {}, pages = {91 - 103}, doi = {}, title = {Social Capital, Relations and Music World: Networks in New Media}, key = {cite}, author = {AYDIN OZTURK, Tugba} }
APA AYDIN OZTURK, T . (2018). Social Capital, Relations and Music World: Networks in New Media. Journal of Economy Culture and Society , (58) , 91-103 . Retrieved from https://dergipark.org.tr/en/pub/jecs/issue/40856/433288
MLA AYDIN OZTURK, T . "Social Capital, Relations and Music World: Networks in New Media". Journal of Economy Culture and Society (2018 ): 91-103 <https://dergipark.org.tr/en/pub/jecs/issue/40856/433288>
Chicago AYDIN OZTURK, T . "Social Capital, Relations and Music World: Networks in New Media". Journal of Economy Culture and Society (2018 ): 91-103
RIS TY - JOUR T1 - Social Capital, Relations and Music World: Networks in New Media AU - Tugba AYDIN OZTURK Y1 - 2018 PY - 2018 N1 - DO - T2 - Journal of Economy Culture and Society JF - Journal JO - JOR SP - 91 EP - 103 VL - IS - 58 SN - 2602-2656-2645-8772 M3 - UR - Y2 - 2018 ER -
EndNote %0 Journal of Economy Culture and Society Social Capital, Relations and Music World: Networks in New Media %A Tugba AYDIN OZTURK %T Social Capital, Relations and Music World: Networks in New Media %D 2018 %J Journal of Economy Culture and Society %P 2602-2656-2645-8772 %V %N 58 %R %U
ISNAD AYDIN OZTURK, Tugba . "Social Capital, Relations and Music World: Networks in New Media". Journal of Economy Culture and Society / 58 (December 2018): 91-103 .
AMA AYDIN OZTURK T . Social Capital, Relations and Music World: Networks in New Media. Journal of Economy Culture and Society. 2018; (58): 91-103.
Vancouver AYDIN OZTURK T . Social Capital, Relations and Music World: Networks in New Media. Journal of Economy Culture and Society. 2018; (58): 103-91.