Sosyal Sermaye, İlişkiler ve Müzik Dünyası: Yeni Medyada Ağlar

Year 2018, Issue: 58, 91 - 103, 07.12.2018

Tugba Aydın Ozturk

Abstract

Bu çalışma müzik ve eğlence dünyasındaki ilişkileri sosyal sermaye teorisi ışığ altında ele almıştır. Müzik endüstrisinde müzisyen, şarkıcı, plak şirketi, menejer, radyo programcısı, resmi kurumlar ve sponsorlar gibi çok sayıda aktör işbirliği yapmaktadır. Çok sayıda farklı aktörün birlikte çalıştığı müzik ve medya sektöründe, ilişkiler nasıl gelişir? Özellikle bu çalışma, müzisyen, endüstri ve dinleyici arasındaki ilişkiyi ortaya koymayı amaçlar. Bunu yaparken yeni medya dönemindeki değişiklikler, sosyal sermaye ilkelerine göre yeniden yorumlanmıştır. 

50’ye yakın sanatçı ve müzik- medya endüstrisi çalışanı ile görüşmeler yapılmıştır. 200 dinleyiciyle yeni medya kullanım alışkanlıklarını anlamak için anket yapılmıştır. Ayrıca dinleyicilerin bir kısmı ile yapılandırılmamış röportaj gerçekleştirilmiştir, sosyal medya sitelerinde kullanıcı hesapları oluşturularak katılımcı gözlem sağlanmıştır. Çalışmada sosyal sermaye normlarından güven, karşılıklılık ve sosyalleşmenin müzik dünyasındaki rolü ve önemi incelenmiştir. Sosyal sermayenin müzik dünyasındaki sosyolojik ve ekonomik etkisi örnekler aracılığıyla açıklanmıştır. Yeni medyanın bu aktörlerin arasındaki ilişkileri nasıl değiştirdiği sorgulanmıştır.

Keywords

Sosyal sermaye, müzik endüstrisi, yeni medya

Social Capital, Relations and Music World: Networks in New Media

Abstract

This study examines the relations between the music and entertainment world by considering the social capital theory. A great number of actors such as musicians, singers, record labels, managers, radio programmers, formal institutions, and sponsors, collaborate with each other in the music business. How do relations develop in music and media sectors, in which many different actors are involved? This paper specifically aims to present the form of relations between musician, audience and industry. In doing so, changes in the new media era have been reinterpreted.

Approximately 50 artists, employers, and employees of music and media industries have been interviewed. 200 followers were surveyed to understand their usage of social media. Some of the audiences have been interviewed and participant observation has been made on social networking websites. The role and importance of trust, reciprocity, and socialization, as norms of social capital, has been indicated. The effects of social capital on the music world has been explained via examples in terms of sociological and economic aspects. How has new media changed the relations between these actors?

Keywords

Social capital, music industry, new media

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