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Turistlerin hatırlanabilir yerel yemek deneyimlerinin İncelenmesi: Netnografik bir araştırma

Year 2022, Issue: 66, 379 - 396, 16.01.2023
https://doi.org/10.26650/JECS2021-1009689

Abstract

Hatırlanabilir yemek deneyimi hem turizm işletmesi hem de destinasyon pazarlamacıları ve yöneticileri için sadece mevcut turistleri değil, aynı zamanda potansiyel turistleri de çekmek için önemli bir faktördür. Son zamanlarda, yemek deneyimi turistlerin davranışsal niyet ve memnuniyetlerinin önemli bir göstergesi olduğu için unutulmaz yemek deneyimlerini keşfetmek veya anlamak için birçok çalışma yapılmaktadır. Bu nedenle, mevcut çalışmanın amacı turistlerin unutulmaz yerel yemek deneyimlerini, yemek deneyimi memnuniyetini ve davranışsal niyetlerini ortaya koymaktır. Bu doğrultuda 9 Nisan 2021 – 29 Mayıs 2021 tarihleri arasında Gaziantep'te turistlerin unutulmaz yerel yemek deneyimleri hakkında yayınlanan çevrimiçi yorumlar (424) aracılığıyla veriler toplanmıştır. Verilerin analizinde fenomenolojik yaklaşımı benimsenmiş ve içerik analizi tekniği kullanılmıştır. Çalışma sonucunda, unutulmaz yerel yemek deneyimlerinin teorik modelinin, yenilik, misafirperverlik ve hizmetler, tat ve yemek özellikleri, birliktelik ve yerel etkileşimler, ambiyans ve ortam ve yerel kültür olmak üzere altı temel bileşen altında toplandığı belirlenmiştir. Ayrıca, turistlerin yöresel yerel yemekleri deneyimlerken yemek deneyimi memnuniyeti ve davranışsal niyetlerinin olumlu olduğu sonucuna ulaşılmıştır. Bu çalışmanın sonuçlarına dayalı olarak pratik ve yönetimsel öneriler tartışılmış ve gelecek araştırmalara yönelik öneriler geliştirilmiştir.

References

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Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study

Year 2022, Issue: 66, 379 - 396, 16.01.2023
https://doi.org/10.26650/JECS2021-1009689

Abstract

Memorable food experiences are an important factor in both the tourism business and destination marketers and managers attracting not only current tourists but also potential tourists. Recently, several studies have been performed to explore or understand memorable food experiences, as food experiences are a crucial indicator of tourist behavioural intentions and satisfaction. Thus, the purpose of the current study is to understand tourists’ memorable local food experiences, food experience satisfaction, and behavioural intentions. Accordingly, data was collected through online reviews (424) posted about tourists’ memorable local food experiences in Gaziantep between 9 April 2021 and 29 May 2021. A phenomenological approach and content analysis technique were used to analyse the data. In the results of the present study, a theoretical model of memorable local food experiences (MLFEs) was developed with six key components: novelty, hospitality and services, taste and food attributes, togetherness and local interactions, ambience and setting, and local culture. In addition, tourists’ food experience satisfaction and behavioural intentions were found to be positive while experiencing regional local food. Based on the results of this study, practical and managerial implications are discussed, and future research recommendations are proposed.

References

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  • Hendijani, R. B. (2016). Effect of food experience on tourist satisfaction: the case of Indonesia. International Journal of Culture, Tourism and Hospitality Research, 10(3), 272-282. google scholar
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  • Kaosiri, N. Y., Callarisa Fiol, C. J. L., Tena, M. A. M., Artola, R. M. R., & Garcia, S. J. (2017). User-generated content sources in social media: A new approach to explore tourist satisfaction. Journal of Travel Research, 58(2), 253-265. google scholar
  • Kauppinen-Râisânen, H., Gummerus, J., & Lehtola, K. (2013). Remembered eating experiences described by the self, place, food, context and time. British Food Journal, 115(5), 666-685. google scholar
  • Kim, J., & Ritchie, J. (2014). Cross-cultural validation of a memorable tourism experience scale (MTES). Journal of Travel Research, 53, 323-335. google scholar
  • Kim, J.-H. (2017). The impact of memorable tourism experiences on loyalty behaviors: the mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856-870. google scholar
  • Kim, J.-H. (2013). A Cross-cultural comparison of memorable tourism experiences of American and Taiwanese college students. Anatolia 24 (3): 337-51. google scholar
  • Kim, J-H., Ritchie, J. R. B., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25. google scholar
  • Kivela, J., & Crotts, J. C. (2006). Tourism and gastronomy: Gastronomy’s influence on how tourists experience a destination. Journal ofHospitality and Tourism Research, 30(3), 354-377. google scholar
  • Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal ofDestination Marketing & Management, 4(3), 187-193. google scholar
  • Kodaş, D., & Özel, Ç. H. (2019). Yerli ziyaretçilerin gastronomi deneyimlerini belirlemeye yönelik nitel bir araştırma. 20. Ulusal ve 4. Uluslararası Turizm Kongresi Bildiriler Kitabı, Eskişehir. 149-155. google scholar
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  • Kozinets, R. V., Dolbec, P., & Earley, A. (2014). Netnographic analysis: Understanding culture through social media data. In U. Flick (Ed.). The SAGE handbook of qualitative data analysis (pp. 262-276). London: SAGE Publications, Inc. google scholar
  • Kuhn, V. R., Benetti, A. C., Dos Anjos, S. J. G., & Limberger, P. F. (2018). Food services and customer loyalty in the hospitality industry, Tourism & Management Studies, 14(2), 26-35. google scholar
  • Lacap, J.P.G. (2019). The Effects of Food-Related Motivation, Local Food Involvement, and Food Satisfaction on Destination Loyalty: The Case of Angeles City, Philippines, Advances in Hospitality and Tourism Research (AHTR), 7(2), 238-257. google scholar
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  • Lu, I., & Yuwen Shiu, J. (2009). customers’ behavioral intentions in the service industry: an empirical study of Taiwan spa hotels. Asian Journal on Quality, 10(3), 73-85. google scholar
  • Mak A. H. N., Lumbers, M., Eves, A., & Chang, R. C. Y. (2013). An application of the repertory grid method and generalised Procrustes analysis to investigate the motivational factors of tourist food consumption. International Journal ofHospitality Management, 35, 327-338. google scholar
  • Merriam-Webster Dictionary (2021). The definition of memorability. Retrieved from: https://www.merriam-webster.com/dictionary/memorability. google scholar
  • Miguens, J., Baggio, R., & Costa, C. (2008). Social media and tourism destinations: TripAdvisor case study. Advances in tourism research, 26(28), 1-6. google scholar
  • Morin-Audebrand, L., Mojet, J., Chabanet, C., Issanchou, S., M0İler, P., Köster, E., & Sulmont-Rosse, C. (2011). The role of novelty detection in food memory. Acta Psychologica, 139(1), 233-238. google scholar
  • Mynttinen, S., Logren, J., Sârkkâ-Tirkkonen, M., & Rautiainen, T. (2015). Perceptions of food and its locality among Russian tourists in the South Savo region of Finland. Tourism Management, 48, 455-466. google scholar
  • Okumus, B., & Cetin, G. (2018). Marketing Istanbul as a culinary destination. Journal ofDestination Marketing & Management, 9, 340-346. google scholar
  • Okumus, B., Okumus, F., & McKercher, B. (2007). Incorporating local and international cuisines in the marketing of tourism destinations: The cases of Hong Kong and Turkey. Tourism management, 28(1), 253-261. google scholar
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There are 75 citations in total.

Details

Primary Language English
Subjects Economics
Journal Section Research Articles
Authors

Betül Kodaş 0000-0003-0309-3583

Zekeriya Aksoy 0000-0003-3305-3443

Publication Date January 16, 2023
Submission Date October 14, 2021
Published in Issue Year 2022 Issue: 66

Cite

APA Kodaş, B., & Aksoy, Z. (2023). Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study. Journal of Economy Culture and Society(66), 379-396. https://doi.org/10.26650/JECS2021-1009689
AMA Kodaş B, Aksoy Z. Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study. Journal of Economy Culture and Society. January 2023;(66):379-396. doi:10.26650/JECS2021-1009689
Chicago Kodaş, Betül, and Zekeriya Aksoy. “Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study”. Journal of Economy Culture and Society, no. 66 (January 2023): 379-96. https://doi.org/10.26650/JECS2021-1009689.
EndNote Kodaş B, Aksoy Z (January 1, 2023) Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study. Journal of Economy Culture and Society 66 379–396.
IEEE B. Kodaş and Z. Aksoy, “Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study”, Journal of Economy Culture and Society, no. 66, pp. 379–396, January 2023, doi: 10.26650/JECS2021-1009689.
ISNAD Kodaş, Betül - Aksoy, Zekeriya. “Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study”. Journal of Economy Culture and Society 66 (January 2023), 379-396. https://doi.org/10.26650/JECS2021-1009689.
JAMA Kodaş B, Aksoy Z. Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study. Journal of Economy Culture and Society. 2023;:379–396.
MLA Kodaş, Betül and Zekeriya Aksoy. “Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study”. Journal of Economy Culture and Society, no. 66, 2023, pp. 379-96, doi:10.26650/JECS2021-1009689.
Vancouver Kodaş B, Aksoy Z. Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study. Journal of Economy Culture and Society. 2023(66):379-96.