A THEORETICAL STUDY ON THE RELATIONSHIPS AMONG ETHICAL LEADERSHIP, ETHICAL ORGANIZATIONAL CULTURE, CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION IN REPUTATION MANAGEMENT

Öz

In recent years, the reputation of corporations has been damaged due to frequent financial crises and company scandals. Consequently, the importance of reputation management has been increasing day by day. Therefore, variables that can play a role in increasing and sustaining corporate reputation have been investigated; these variables are ethical leadership, ethical culture and corporate social responsibility. The literatüre review revealed that especially the concepts of ethical leadership and ethical culture have not been related to corporate reputation yet and that more studies should be done in this area. In the theoretical model, ethical culture, ethical leadership and corporate social responsibility are presumed to have a significant and positive effect on corporate reputation. In addition, it is assumed that ethical organizational culture will play a partial mediator role in the relationship between ethical leadership and corporate reputation. Finally, the limitations of the study and suggestions for future research are presented.

Anahtar Kelimeler

• Ethical Leadership
• Ethical Culture
• Corporate Social Responsibility
• Corporate Reputation

İTİBAR YÖNETİMİNDE ETİK LİDERLİK, ETİK ÖRGÜT KÜLTÜRÜ, KURUMSAL SOSYAL SORUMLULUK VE KURUMSAL İTİBAR İLİŞKİLERİ ÜZERİNE KURAMSAL BİR ÇALIŞMA

Öz

Son yıllarda sıkça görülen finansal krizler ve şirket skandalları sebebiyle kurumların itibarları yara almıştır. Dolayısıyla, itibar yönetimi konusunun önemi gün geçtikçe artmaktadır. Bu sebeple, kurumsal itibarın artırılabilmesinde ve sürdürülebilmesinde rol oynayabilecek değişkenler araştırılmıştır, bu değişkenler etik liderlik, etik kültür ve kurumsal sosyal sorumluluktur. Yapılan literatür taramasında özellikle etik liderlik ve etik kültür kavramlarının kurumsal itibarla henüz çok fazla ilişkilendirilmediği ve bu konuda daha fazla çalışma yapılması gerektiği görülmüştür. Oluşturulan kuramsal modelde etik kültürün, etik liderliğin ve kurumsal sosyal sorumluluğun kurumsal itibar üzerinde anlamlı ve pozitif bir etkisi olacağı öngörülmüştür. Ayrıca, modelde etik örgüt kültürünün, etik liderlik ve kurumsal itibar arasındaki ilişkide kısmi aracı değişken olarak rol alacağı tahmin edilmiştir. Son olarak çalışmanın kısıtları ve bundan sonraki çalışmalarda araştırılabilecek konular sunulmuştur.

Anahtar Kelimeler

• Etik Liderlik
• Etik Örgüt Kültürü
• Kurumsal Sosyal Sorumluluk
• Kurumsal İtibar

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