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A Conceptual Analysis of the Relationship between Marketing and Logistics: Marketing Logistics

Year 2022, , 201 - 229, 30.12.2022
https://doi.org/10.56668/jefr.1120235

Abstract

In recent years, organizations have begun to realize that effective logistics is a very important part of their marketing strategy that enables them to gain competitive advantage. An output of integration between logistics and marketing is the concept expressed as marketing logistics. The main purpose of this study is to review the concept of marketing logistics, which emphasizes that marketing and logistics functions must work together. Within the scope of the study, detailed information about the concepts of marketing and logistics was given, and the reasons underlying the distinction between the two cases were expressed. Based on the integration of marketing and logistics, the concept of marketing logistics has been handled and discussed from a holistic perspective. In the last part of the study, suggestions were made to the organizations to establish an accurate and functioning marketing logistics system.

References

  • Aaker, D.A. and Mascarenhas, B. (1984). The need for strategic flexibility. The Journal of Business Strategy, 5: 74-82.
  • Abrahamsson, M., Aldin, N. and Stahre, F. (2003). Logistics platforms for improved strategic flexibility. International Journal of Logistics: Research and Applications, 6(3): 85-106.
  • Abrahamsson, M. and Brege, S. (2004). Dynamic effectiveness. Journal of Marketing Channels, 12(2): 83-112.
  • Aldin, N. and Stahre, F. (2003). Electronic commerce, marketing channels and logistics platforms a wholesaler perspective. European Journal of Operational Research, 144: 270-279.
  • Anderson, E.W. and Sullivan, M.W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12(2): 124–143.
  • Barcik, R. and Jakubiec, M. (2013). Marketing logistics. Acta Academica Karviniensia. 13: 5-12.
  • Bourlakis, M. and Melewar, T.C. (2011). Marketing perspectives of logistics service providers present and future research directions. European Journal of Marketing, 45(3): 300-310.
  • Brkljač, M., Stanković, J.M. and Gajić, S.B. (2013). Gaining a competitive advantage by integration of marketing and logistics. Paper presented at the 1st Logistics International Conference, 28-30 November, Belgrade, Serbia.
  • Buxton, G. (1977). Effective marketing logistics: The analysis, planning and control of distribution operations. London, Macmillan Press.
  • Carlsson, J. and Sarv, H. (1997). Mastering logistics change. International Journal of Logistics Management, 8(1): 45-54.
  • Carvalho, J.L.G. and Campomar, M.C. (2014). Multichannel at retail and omni-channel: Challenges for marketing and logistics. Business and Management Review, 4(3): 103-133.
  • Christopher, M. (2000). The agile supply chain-competing in volatile markets. Industrial Marketing Management, 29, 37-44.
  • Christopher, M. and Peck, H. (2003). Marketing logistics. Burlington, Butterworth-Heinemann.
  • Converse, P. (1954). The other half of marketing. Proceedings of the Twenty- Sixth Boston Conference on Distribution, Boston Trade Board, 22-25.
  • Das, T.K. (1995). Managing strategic flexibility: Key to effective performance. Journal of General Management, 20(3): 60-75.
  • Daugherty, P.J., Chen, H. and Mattioda D.D. (2009). Marketing/logistics relationships: Influence on capabilities and performance. Journal of Business Logistics, 30(1): 1-16.
  • Durdević, D., Radnović, B. and Ilić, M. (2016). Organizacıja marketing logıstike u funkciji tržišne konkurentnosti. Poslovna Ekonomija Business Economics, 11(1): 165-183.
  • Ellinger, A.E., Daugherty, P.J. and Keller S.B. (2000). The relationships between marketing/logistics interdepartmental integration and performance in U.S. manufacturing firms: An empirical study. Journal of Business Logistics, 21(1): 1-22.
  • Ellinger, A.E., Keller, S.B. and Hansen, J.D. (2006). Bridging the divide between logistics and marketing: Facilitating collaborative behavior. Journal of Business Logistics, 27(2): 1-27. Emerson C.J. and Grimm, C.M. (1998). The relative importance of logistics and marketing customer service: A strategic perspective. Journal of Business Logistics, 19(1): 17-28. Fugate, B.S., Mentzer J.T. and Stank, T.P. (2010). Logistics performance: Efficiency, effectiveness, and differentiation. Journal of Business Logistics, 31(1): 43-62. Garasym, P., Gerasymenko, O. and Garasym, M. (2015). Concepts of firmness and balancing in marketing logistics. Economics, Entrepreneurship, Management, 2(1): 21-25. Gimenez, C. and Ventura, E. (2005). Logistics-production, logistics-marketing and external integration. International Journal of Operations and Production Management, 25(1): 20-38. Goldman, S.L., Nagel, R.N. and Preiss, K. (1995). Agile competitors and virtual organizations: Strategies for enriching the customer. Van Nostrand Reinhold, New York. Grishchenko, O.V., Kireev, V.S., Dubrova, L.I., Yanenko, M.B. and Vakulenko, R.Y. (2016). Organization, planning and control of marketing logistics. International Journal of Economics and Financial Issues, 6(58): 166-172. Harrison A. and Van Hoek R.I. (2008). Logistics Management and strategy: Competing through the supply chain. Pearson Education.
  • Johnson, J.C. and Schneider, K.C. (1987). Marketing managers discuss the strengths and weaknesses of logistics personnel. The Logistics and Transportation Review, 23(3): 325-333.
  • Jüttner, U., Christopher, M. and Baker, S. (2007). Demand chain management-integrating marketing and supply chain management. Industrial Marketing Management 36: 377-392.
  • Jüttner, U., Christopher, M. and Godsell, J. (2010). A strategic framework for integrating marketing and supply chain strategies. The International Journal of Logistics Management, 21(1): 104-126.
  • Kahn, K.B. and Mentzer, J.T. (1998). Marketing’s integration with other departments. Journal of Business Research, 42(1): 53-62.
  • Kohli, A.K. and Jaworski, B.J. (1990). Marketing orientation: The construct, research propositions and managerial implications. Journal of Marketing, 54(2): 1-18.
  • Kotler, P. (1972). A generic concept of marketing. Journal of Marketing, 36(2): 46-54.
  • Kotler, P. and Keller, K.L. (2006). Marketing management. Prentice Hall, Upper Saddle River: New Jersey.
  • Kumar, P. and Mahapatra, T. (2004). An e-logistics model for effective collaborative commerce. Paper presented at the Fourth International Conference on Electronic Business, Beijing.
  • Lambert, D.M. and Cook, R.L. (1990), Integrating marketing and logistics for increased profit. Business, 40(3): 22-29.
  • Lancioni, R. A. (2000). New developments in supply chain management for the millennium industrial. Marketing Management 29, 1-6.
  • Laptaned, U. (2013). Global marketing logistics with collaborative commerce: Opportunities and limitations. Retrieved from: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.459.3465&rep=rep1&type=pdf
  • Li, E. and Du, T. (2004). Collaborative commerce. Advances in Electronic Business, 1: 1-23.
  • Lynagh, P.M. and Poist, R.F. (1984). Assigning organizational responsibility for interface activities: An analysis of PD and marketing manager preferences. International Journal of Physical Distribution and Materials Management, 16(6): 34-46.
  • Lynch, J. and Whicker, L. (2008). Do logistics and marketing understand each other? An empirical investigation of the interface activities between logistics and marketing. International Journal of Logistics: Research and Applications, 11(3): 167-178.
  • Madhani, P. M. (2017). Logistics and marketing integration: Enhancing competitive advantages. The IUP Journal of Management Research, 16(3): 7-29.
  • Mentzer, J.T. and Williams, L.R. (2001). The role of logistics leverage in marketing strategy. Journal of Marketing Channels, 8(3-4): 37-41.
  • Mentzer, J.T., Stank, T.F. and Esper, T.J. (2008). Supply chain management and its relationship to logistics, marketing, production, and oparations management. Journal of Business Logistics, 29(1): 31-44.
  • Min, S. and Mentzer, J.T. (2000). The role of marketing in supply chain management. International Journal of Distribution and Logistics Management, 30(9): 765-787.
  • Morash, E.A., Dröge, C. and Vickery, S. (1997). Boundary-spanning interfaces between logistics, production, marketing and new product development. International Journal of Physical Distribution and Logistics Management, 27(5/6): 350-369.
  • Murphy, P.R. and Poist, R F. (1994). The logistics-marketing ınterface: Marketer views on improving cooperation. Journal of Marketing Theory and Practice, 2(2): 1-14.
  • Murphy, P.R. and Wood, D.F. (2007), Contemporary logistics. Prentice Hall, Upper Saddle River: New Jersey.
  • Novack, R.A., Rinehart, L.M. and Wells, M.V. (1992) Rethinking concept foundations in logistic management. Journal of Business Logistics, 13(2): 233–267.
  • Pagell, M. (2004). Understanding the factors that enable and inhibit the integration of operations, purchasing, and logistics. Journal of Operations Management, 22(5): 459-487.
  • Paswan, A.K., Blankson, C. and Guzman, F. (2011). Relationalism in marketing channels and marketing strategy. European Journal of Marketing, 45(3): 311-333.
  • Porter, E.M. (1985). Competitive advantage: Creating and sustaining superior performance. New York: The Free Press.
  • Rao, S., Goldsby, T.J. and Iyengar, D. (2009). The marketing and logistics efficacy of online sales channels. International Journal of Physical Distribution and Logistics Management. 39(2): 106-130.
  • Remmel, U.M. (1991). Integration of marketing and logistics. International Journal of Physical Distribution and Logistics Management, 21(5): 27-31.
  • Rinehart, L.M., Cooper, M.B. and Wagenheim, G.D. (1989). Furthering the integration of marketing and logistics through customer service in the channel. Journal of the Academy of Marketing Science, 17(1): 63-71.
  • Ryals, L.J. and Humphries, A.S. (2007). Managing key business-to-business relationships: What marketing can learn from supply chain management. Journal of Service Research, 9(4): 312-326.
  • Sanchez, R. (1993). Strategic flexibility, firm organization, and managerial work in dynamic markets. Advances in Strategic Management, 9, 251-291.
  • Schramm-Klein, H. and Morschett, D. (2006). The relationship between marketing performance, logistics performance and company performance for retail companies. International Review of Retail, Distribution and Consumer Research, 16(2): 277-296.
  • Sheth, J.N. and Parvatiyar, A. (1995) Relationship marketing in consumer markets: antecedents and consequences. Journal of the Academy of Marketing Science, 23(4): 255–271.
  • Stank, P.S., Daugherty, P.J. and Ellinger, A.E. (1998). Pulling customers closer through logistics service. Business Horizons, September-October, 74-80.
  • Stank, T., Keller S.B. and Daugherty, P.J. (2001). Supply chain collaboration and logistical service performance. Journal of Business Logistics, 22(1): 29-48.
  • Statista (2022). Global gross domestic product (GDP) at current prices from 1985 to 2027, https://www.statista.com/statistics/268750/global-gross-domestic-product-gdp/
  • Steven, M. and Kruger, R. (2003) Category logistics. Marketing-ZFP, 25(3): 201–212.
  • Swensson, G. (2002). Supply chain management: The re-integration of marketing issues in logistics theory and practice. European Business Review, 14(6): 426-436.
  • Tek, O.M. (2013). Marketing function and logistics revisited: Revised dual sub-functional model approach. Logistics and Transport, 2(18): 51-66.
  • UTİKAD (2021). Lojistik Sektörü Raporu, UTİKAD Sektörel İlişkiler Departmanı. Erişim Adresi: https://www.utikad.org.tr/images/HizmetRapor/utikadlojistiksektoruraporu2021-1654.pdf
  • Vadhanasindhu, P. and Laptaned, U. (2005). Marketing logistics: Opportunities and limitations. Proceedings of the 5th Industrial-Academic Annual Conference on Supply Chain and Logistics Management, November 29-30, Bangkok, Thailand.
  • Vassileva, B. and Nikolov, M. (2016). Market entry strategies to emerging markets: A conceptual model of turnkey project development. Serbian Journal of Management, 11(2): 291-310.
  • Velychko, O., Velychko, L., Butko, M. and Khalatur, S. (2019). Modelling of strategic managerial decisions in the system of marketing logistics of enterprise. Innovative Marketing, 15(2): 58-70.
  • Voorhees, R.D. (1988). Changes in the marketing-logistics relationship. Journal of Business Logistics, 9(1): 34–50.
  • Watson, R. and Pitt, L. (1989). Remarrying marketing and logistics with information systems technology. Industrial Management and Data Systems, 89(1): 4-12.
  • World Bank (2017). Performance and Prospects of Global Logistics: Keynote speech at the CaiNiao Global Smart Logistics Conference, Retrieved from: https://www.worldbank.org/en/news/speech/2017/05/22/performance-and-prospects-of-global-logistics#:~:text=From%20the%20data%20we%20have,as%20high%20as%2025%20percent

Pazarlama ve Lojistik İlişkisine Yönelik Kavramsal Bir İnceleme: Pazarlama Lojistiği

Year 2022, , 201 - 229, 30.12.2022
https://doi.org/10.56668/jefr.1120235

Abstract

Son yıllarda, etkin lojistiğin pazarlama stratejisinin rekabet üstünlüğü elde etmeyi sağlayan çok önemli bir parçası olduğunu organizasyonlar fark etmeye başlamışlardır. Lojistik ve pazarlama arasındaki entegrasyonun bir çıktısı ise, pazarlama lojistiği olarak ifade edilen kavramdır. Bu çalışmanın temel amacı pazarlama ve lojistik işlevlerinin entegre çalışması gerektiğini vurgulayan pazarlama lojistiği kavramını incelemektir. Çalışma kapsamında pazarlama ve lojistik kavramları hakkında detaylı olarak bilgi verilmiş, iki olgu arasındaki ayrımın altında yatan nedenler ifade edilmiştir. Pazarlama ve lojistik entegrasyonundan hareketle pazarlama lojistiği kavramı bütüncül bir bakış açısıyla ele alınmış ve tartışılmıştır. Çalışmanın son bölümünde ise doğru ve işleyen bir pazarlama lojistiği sistemi kurulabilmesi için organizasyonlara önerilerde bulunulmuştur.

References

  • Aaker, D.A. and Mascarenhas, B. (1984). The need for strategic flexibility. The Journal of Business Strategy, 5: 74-82.
  • Abrahamsson, M., Aldin, N. and Stahre, F. (2003). Logistics platforms for improved strategic flexibility. International Journal of Logistics: Research and Applications, 6(3): 85-106.
  • Abrahamsson, M. and Brege, S. (2004). Dynamic effectiveness. Journal of Marketing Channels, 12(2): 83-112.
  • Aldin, N. and Stahre, F. (2003). Electronic commerce, marketing channels and logistics platforms a wholesaler perspective. European Journal of Operational Research, 144: 270-279.
  • Anderson, E.W. and Sullivan, M.W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12(2): 124–143.
  • Barcik, R. and Jakubiec, M. (2013). Marketing logistics. Acta Academica Karviniensia. 13: 5-12.
  • Bourlakis, M. and Melewar, T.C. (2011). Marketing perspectives of logistics service providers present and future research directions. European Journal of Marketing, 45(3): 300-310.
  • Brkljač, M., Stanković, J.M. and Gajić, S.B. (2013). Gaining a competitive advantage by integration of marketing and logistics. Paper presented at the 1st Logistics International Conference, 28-30 November, Belgrade, Serbia.
  • Buxton, G. (1977). Effective marketing logistics: The analysis, planning and control of distribution operations. London, Macmillan Press.
  • Carlsson, J. and Sarv, H. (1997). Mastering logistics change. International Journal of Logistics Management, 8(1): 45-54.
  • Carvalho, J.L.G. and Campomar, M.C. (2014). Multichannel at retail and omni-channel: Challenges for marketing and logistics. Business and Management Review, 4(3): 103-133.
  • Christopher, M. (2000). The agile supply chain-competing in volatile markets. Industrial Marketing Management, 29, 37-44.
  • Christopher, M. and Peck, H. (2003). Marketing logistics. Burlington, Butterworth-Heinemann.
  • Converse, P. (1954). The other half of marketing. Proceedings of the Twenty- Sixth Boston Conference on Distribution, Boston Trade Board, 22-25.
  • Das, T.K. (1995). Managing strategic flexibility: Key to effective performance. Journal of General Management, 20(3): 60-75.
  • Daugherty, P.J., Chen, H. and Mattioda D.D. (2009). Marketing/logistics relationships: Influence on capabilities and performance. Journal of Business Logistics, 30(1): 1-16.
  • Durdević, D., Radnović, B. and Ilić, M. (2016). Organizacıja marketing logıstike u funkciji tržišne konkurentnosti. Poslovna Ekonomija Business Economics, 11(1): 165-183.
  • Ellinger, A.E., Daugherty, P.J. and Keller S.B. (2000). The relationships between marketing/logistics interdepartmental integration and performance in U.S. manufacturing firms: An empirical study. Journal of Business Logistics, 21(1): 1-22.
  • Ellinger, A.E., Keller, S.B. and Hansen, J.D. (2006). Bridging the divide between logistics and marketing: Facilitating collaborative behavior. Journal of Business Logistics, 27(2): 1-27. Emerson C.J. and Grimm, C.M. (1998). The relative importance of logistics and marketing customer service: A strategic perspective. Journal of Business Logistics, 19(1): 17-28. Fugate, B.S., Mentzer J.T. and Stank, T.P. (2010). Logistics performance: Efficiency, effectiveness, and differentiation. Journal of Business Logistics, 31(1): 43-62. Garasym, P., Gerasymenko, O. and Garasym, M. (2015). Concepts of firmness and balancing in marketing logistics. Economics, Entrepreneurship, Management, 2(1): 21-25. Gimenez, C. and Ventura, E. (2005). Logistics-production, logistics-marketing and external integration. International Journal of Operations and Production Management, 25(1): 20-38. Goldman, S.L., Nagel, R.N. and Preiss, K. (1995). Agile competitors and virtual organizations: Strategies for enriching the customer. Van Nostrand Reinhold, New York. Grishchenko, O.V., Kireev, V.S., Dubrova, L.I., Yanenko, M.B. and Vakulenko, R.Y. (2016). Organization, planning and control of marketing logistics. International Journal of Economics and Financial Issues, 6(58): 166-172. Harrison A. and Van Hoek R.I. (2008). Logistics Management and strategy: Competing through the supply chain. Pearson Education.
  • Johnson, J.C. and Schneider, K.C. (1987). Marketing managers discuss the strengths and weaknesses of logistics personnel. The Logistics and Transportation Review, 23(3): 325-333.
  • Jüttner, U., Christopher, M. and Baker, S. (2007). Demand chain management-integrating marketing and supply chain management. Industrial Marketing Management 36: 377-392.
  • Jüttner, U., Christopher, M. and Godsell, J. (2010). A strategic framework for integrating marketing and supply chain strategies. The International Journal of Logistics Management, 21(1): 104-126.
  • Kahn, K.B. and Mentzer, J.T. (1998). Marketing’s integration with other departments. Journal of Business Research, 42(1): 53-62.
  • Kohli, A.K. and Jaworski, B.J. (1990). Marketing orientation: The construct, research propositions and managerial implications. Journal of Marketing, 54(2): 1-18.
  • Kotler, P. (1972). A generic concept of marketing. Journal of Marketing, 36(2): 46-54.
  • Kotler, P. and Keller, K.L. (2006). Marketing management. Prentice Hall, Upper Saddle River: New Jersey.
  • Kumar, P. and Mahapatra, T. (2004). An e-logistics model for effective collaborative commerce. Paper presented at the Fourth International Conference on Electronic Business, Beijing.
  • Lambert, D.M. and Cook, R.L. (1990), Integrating marketing and logistics for increased profit. Business, 40(3): 22-29.
  • Lancioni, R. A. (2000). New developments in supply chain management for the millennium industrial. Marketing Management 29, 1-6.
  • Laptaned, U. (2013). Global marketing logistics with collaborative commerce: Opportunities and limitations. Retrieved from: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.459.3465&rep=rep1&type=pdf
  • Li, E. and Du, T. (2004). Collaborative commerce. Advances in Electronic Business, 1: 1-23.
  • Lynagh, P.M. and Poist, R.F. (1984). Assigning organizational responsibility for interface activities: An analysis of PD and marketing manager preferences. International Journal of Physical Distribution and Materials Management, 16(6): 34-46.
  • Lynch, J. and Whicker, L. (2008). Do logistics and marketing understand each other? An empirical investigation of the interface activities between logistics and marketing. International Journal of Logistics: Research and Applications, 11(3): 167-178.
  • Madhani, P. M. (2017). Logistics and marketing integration: Enhancing competitive advantages. The IUP Journal of Management Research, 16(3): 7-29.
  • Mentzer, J.T. and Williams, L.R. (2001). The role of logistics leverage in marketing strategy. Journal of Marketing Channels, 8(3-4): 37-41.
  • Mentzer, J.T., Stank, T.F. and Esper, T.J. (2008). Supply chain management and its relationship to logistics, marketing, production, and oparations management. Journal of Business Logistics, 29(1): 31-44.
  • Min, S. and Mentzer, J.T. (2000). The role of marketing in supply chain management. International Journal of Distribution and Logistics Management, 30(9): 765-787.
  • Morash, E.A., Dröge, C. and Vickery, S. (1997). Boundary-spanning interfaces between logistics, production, marketing and new product development. International Journal of Physical Distribution and Logistics Management, 27(5/6): 350-369.
  • Murphy, P.R. and Poist, R F. (1994). The logistics-marketing ınterface: Marketer views on improving cooperation. Journal of Marketing Theory and Practice, 2(2): 1-14.
  • Murphy, P.R. and Wood, D.F. (2007), Contemporary logistics. Prentice Hall, Upper Saddle River: New Jersey.
  • Novack, R.A., Rinehart, L.M. and Wells, M.V. (1992) Rethinking concept foundations in logistic management. Journal of Business Logistics, 13(2): 233–267.
  • Pagell, M. (2004). Understanding the factors that enable and inhibit the integration of operations, purchasing, and logistics. Journal of Operations Management, 22(5): 459-487.
  • Paswan, A.K., Blankson, C. and Guzman, F. (2011). Relationalism in marketing channels and marketing strategy. European Journal of Marketing, 45(3): 311-333.
  • Porter, E.M. (1985). Competitive advantage: Creating and sustaining superior performance. New York: The Free Press.
  • Rao, S., Goldsby, T.J. and Iyengar, D. (2009). The marketing and logistics efficacy of online sales channels. International Journal of Physical Distribution and Logistics Management. 39(2): 106-130.
  • Remmel, U.M. (1991). Integration of marketing and logistics. International Journal of Physical Distribution and Logistics Management, 21(5): 27-31.
  • Rinehart, L.M., Cooper, M.B. and Wagenheim, G.D. (1989). Furthering the integration of marketing and logistics through customer service in the channel. Journal of the Academy of Marketing Science, 17(1): 63-71.
  • Ryals, L.J. and Humphries, A.S. (2007). Managing key business-to-business relationships: What marketing can learn from supply chain management. Journal of Service Research, 9(4): 312-326.
  • Sanchez, R. (1993). Strategic flexibility, firm organization, and managerial work in dynamic markets. Advances in Strategic Management, 9, 251-291.
  • Schramm-Klein, H. and Morschett, D. (2006). The relationship between marketing performance, logistics performance and company performance for retail companies. International Review of Retail, Distribution and Consumer Research, 16(2): 277-296.
  • Sheth, J.N. and Parvatiyar, A. (1995) Relationship marketing in consumer markets: antecedents and consequences. Journal of the Academy of Marketing Science, 23(4): 255–271.
  • Stank, P.S., Daugherty, P.J. and Ellinger, A.E. (1998). Pulling customers closer through logistics service. Business Horizons, September-October, 74-80.
  • Stank, T., Keller S.B. and Daugherty, P.J. (2001). Supply chain collaboration and logistical service performance. Journal of Business Logistics, 22(1): 29-48.
  • Statista (2022). Global gross domestic product (GDP) at current prices from 1985 to 2027, https://www.statista.com/statistics/268750/global-gross-domestic-product-gdp/
  • Steven, M. and Kruger, R. (2003) Category logistics. Marketing-ZFP, 25(3): 201–212.
  • Swensson, G. (2002). Supply chain management: The re-integration of marketing issues in logistics theory and practice. European Business Review, 14(6): 426-436.
  • Tek, O.M. (2013). Marketing function and logistics revisited: Revised dual sub-functional model approach. Logistics and Transport, 2(18): 51-66.
  • UTİKAD (2021). Lojistik Sektörü Raporu, UTİKAD Sektörel İlişkiler Departmanı. Erişim Adresi: https://www.utikad.org.tr/images/HizmetRapor/utikadlojistiksektoruraporu2021-1654.pdf
  • Vadhanasindhu, P. and Laptaned, U. (2005). Marketing logistics: Opportunities and limitations. Proceedings of the 5th Industrial-Academic Annual Conference on Supply Chain and Logistics Management, November 29-30, Bangkok, Thailand.
  • Vassileva, B. and Nikolov, M. (2016). Market entry strategies to emerging markets: A conceptual model of turnkey project development. Serbian Journal of Management, 11(2): 291-310.
  • Velychko, O., Velychko, L., Butko, M. and Khalatur, S. (2019). Modelling of strategic managerial decisions in the system of marketing logistics of enterprise. Innovative Marketing, 15(2): 58-70.
  • Voorhees, R.D. (1988). Changes in the marketing-logistics relationship. Journal of Business Logistics, 9(1): 34–50.
  • Watson, R. and Pitt, L. (1989). Remarrying marketing and logistics with information systems technology. Industrial Management and Data Systems, 89(1): 4-12.
  • World Bank (2017). Performance and Prospects of Global Logistics: Keynote speech at the CaiNiao Global Smart Logistics Conference, Retrieved from: https://www.worldbank.org/en/news/speech/2017/05/22/performance-and-prospects-of-global-logistics#:~:text=From%20the%20data%20we%20have,as%20high%20as%2025%20percent
There are 64 citations in total.

Details

Primary Language Turkish
Journal Section Reviews
Authors

Muhammet Mustafa Akkan 0000-0001-9409-7525

Publication Date December 30, 2022
Published in Issue Year 2022

Cite

APA Akkan, M. M. (2022). Pazarlama ve Lojistik İlişkisine Yönelik Kavramsal Bir İnceleme: Pazarlama Lojistiği. Ekonomi Ve Finansal Araştırmalar Dergisi, 4(2), 201-229. https://doi.org/10.56668/jefr.1120235