Research Article
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Co-Creation with Open Innovation: An Application for Customer Engagement

Year 2020, Volume: 9 Issue: 2, 70 - 93, 01.12.2020

Abstract

Purpose: In this study, it was aimed to determine the factors affecting participation in the co-creation behavior
of individuals who generate idea in the open innovation process.
Methodology: Online research with samples consisting of open innovation platform members operating in
Turkey were carried out.
Findings: As a result of the analysis made with structural equation modeling, it was concluded that participants
displayed a positive attitude towards co-creation, and perceived behavioral domination and attitude were effective on intention.
Practical Implications: While the reputation of the company that make open innovation call, perceived psychological and social benefits affect attitude positively, it is observed that financial risks and benefits do not have an
effect on attitude.
Originality: The research makes a unique contribution to the literature by addressing the variables that affect
individuals’ open innovation participation and the relationship between them.

References

  • Ajzen, I. (1991), “The Theory of Planned Behavior”, Organizational Behavior and Human, Decision Processes, 50, 179-211.
  • Ajzen, I. (2002), “Perceived Behavioral Control, Self-Efficacy, Locus of Control and the Theory of Planned Behavior”, Journal of Applied Social Psychology, 32 (4), 665-683.
  • Bakıcı, T. Y. (2013), “Open Innovation Intermediaries: Marketplaces for Innovation”, Yayınlanmamış Doktora Tezi. Ramon Llull Üniversitesi Esade Business School.
  • Bamberg, S. Ajzen, I. ve Schmidt, P. (2003), “Choice of Travel Mode in the Theory of Planned Behavior: The Roles of Past Behavior, Habit and Reasoned Cction”, Basic Applied Social Psychology, 25 (3), 175-187.
  • Brunswicker, S. ve Vanhaverbeke, W. (2015). “Open innovation in Small and Medium-Sized Enterprises (SMEs): External Knowledge Sourcing Strategies and Internal Organizational Facilitators”, Journal of Small Business Management, 53(4), 1241-1263.
  • Cheng, X., Fu, S., De Vreede, T., De Vreede, G.J. Seeber, I., Maier, R. Ve Weber, B. (2020), “Idea Convergence Quality in Open Innovation Crowsourcing: A Cognitive Load Perspective”, Journal of Management Information Systems, 37(2), 349-376.
  • Chesbrough, H. (2003), “The Era of Open Innovation”, Sloan Management Review, 44 (3),35-41.
  • Chesbrough, H. (2006), Open Business Models How to Thrive in The New Innovation
  • Landscape. Boston: Harvard Business School Press.
  • Chesbrough, H. (2006), Managing Innovation and Change. The Era of Open Innovation. (Ed: Mayle, D). Üçüncü Baskı: Sage publication.
  • Chesbrough, H. (2017), “The Future of Open Innovation”, Research- Technology Management, 60(1), 35-38.
  • Chesbrough, H. ve Crowther, A.K. (2006), “Beyond High Tech: Early Adopters of Open Innovation in Other Industrie”, R&D Management, 36 (3). 229-236.
  • Chesbrough, H. ve Garman, A. R. (2009), “How Open Innovation Can Help You Cope in Lean Times”, Harvard Business Review, 87 (12), 68-76.
  • Churchill, G., A. (1979), “A Paradigm for Developing Better Measures of Marketing Constructs”, Journal of Marketing Research, 16 (1). 64-73.
  • Comfrey, A.L. ve Lee, H.B. (1992), A First Course in Factor Analysis. Hillsdale, NJ: Lawrance Erlbaum Associates.
  • Colquitt, J.A., Conlon, D.E., Wesson, M.J., Porter, C., Ng, K.Y. (2001),“Justice at the Millennium: A meta-analytic Review of 25 Years of Organizational Justice Research”, Journal of Applied Psychology, 3, 425-445.
  • Çokluk, Ö., Şekercioğlu G. ve Büyüköztürk, Ş. (2012), Sosyal Bilimler için Çok Değişkenli İstatistik SPSS ve Lisrel Uygulamaları, Ankara: Pegem Akademi. 2. Baskı.
  • Doney, P.M. ve Cannon, J.P. (1997), “An Examination Of The Nature Of Trust in Buyer-seller Relationships”, Journal of Marketing, 61, 35-51.
  • Eggert, A. (2006), “Intangibility and Perceived Risk in Online Environments”, Journal of Marketing Management, 22, 553-572.
  • Erdinç, K. (2012), Tasarım Sürecinde Birlikte Değer Yaratma ve Gemi İnşaat Sektöründe Bir Uygulama, Yayınlanmamış YüksekLisans Tezi, Gebze Yüksek Teknoloji Enstitüsü.
  • Etgar, M. (2008), “A Descriptive Model of The Consumer Co-production Process”, Journal of the Academy Marketing Science, 36, 97-108. Featherman, M.S. ve Pavlou, P.A. (2003), “Predicting E-services Adoption: A Perceived Risk Facets Perspective”, International Journal of Human-Computer Studies, 59, 451-474.
  • Frey, K., Lüthje, C., Haag, S. (2011), “Whom Should Firms Attract To Open Innovation Platforms?”, Long Range Planning. 44, 397-420.
  • Füller, J. (2006), “Why Consumer Engage in Virtual New Product Developments Initiated by Producers”, Advances in Consumer Research, 33, 639-646.
  • Füller, J. (2010), “Refining Virtual Co-creation From A Consumer Perspective.”, California Management Review, 52(2), 98-122.
  • Grewal, D., Gotlieb, J. Ve Marmorstein, H. (1994), “The Moderating Effects Of Message Framing and Source Credibility On The Price Perceived Risk Relationship”, Journal of Consumer Research, 21 (1), 145-153.
  • Hair, J.F., Black, W.X., Babin, B.J, Anderson, R.E. (2010), Multivariate Data Analysis. USA: Pearson Education.
  • Han, H., Hsu, L.T. ve Sheu, C. (2010), “Application Of The Theory Of Planned Behavior to Green Hotel Choice: Testing The Effect of Environmental Friendly Activities”, Tourism Management, 31, 323-334.
  • Henard, D.H. and Dacin, P.A. (2010), “Reputation For Product Innovation: Its Impact on Consumers”, Journal of Product Innovation Management, 27, 321-335.
  • Hossain, M. ve Kauranen, I. (2016), “Open Innovation in SMEs: a Systematic Literature Review”, Journal of Strategy and Management, 9(1), 58-73.
  • Hoyer, W. D., Chandy, R., Dorotic, M., Krafft, M., ve Singh, S. S. (2010), “Consumer Cocreation in New Product Development”, Journal of Service Research, 13 (3), 283-296.
  • Hrubes, D. Ajzen, I. ve Daigle, J. (2001), “Predicting Hunting Intentions and Behavior: An Application of The Theory Of Planned Behavior”, Leisure Sciences: An Interdisciplinary Journal, 23(3), 165-178.
  • Kaynak, R. ve Maden, M.O. (2012), “İnovasyonda Sınırların Genişlemesi: Açık İnovasyon”, Ekonomik ve Sosyal Araştırmalar Dergisi, 8 (1), 31-47.
  • Kim, D.J., Ferrin, D.L. ve Rao, H.R. (2008), “A Trust-based Consumer Decision- Making Model in Electronic Commerce: The Role of Trust, Perceived Risk and Their Antecedents”, Decision Support Systems, 44, 544-564.
  • Kivimaa, P. ve Kern, F. (2016), “Creative Destruction or Mere Niche Support? Innovation Policy Mixes for Sustainability Transitions”, Research Policy, 45, 205-217.
  • Kline, R.B. (2011), Principles and Practice of Structural Equation Modeling. Newyork: The Guilford Press, 3.Baskı.
  • Kumar, N., Scheer, L.K., Steenkamp, J-B.E.M. (1995), “The Effects Of Supplier Fairness on Vulnerable Resellers”, Journal of Marketing Research, 32 (1), 54-65.
  • Laroche, M. Mcdougall, G.H.G., Bergeron, J. ve Yang, Z. (2004), “Exploring How Intangibility Affects Perceived Risk”, Journal of Service Research, 6, 373-389.
  • Lee, G. (2012), Modeling Consumers’ Co creation In Tourism Innovation, Yayınlanmamış doktora tezi, Philadelphia: Temple Üniversitesi.
  • Lin, H.F. (2007), “Effects Of Extrinsic and Intrinsic Motivation On Employee Knowledge Sharing Intentions”, Journal of Information Science, 33 (2), 135-149.
  • Liss, J.M. (2013), “Creative Destruction and Globalization: The Rise of Massive Standardized Education Platforms”, Globalizations, 10 (4), 557-570.
  • Lobb, A.E., Mazzocchi, M. ve Traill, W.B. (2007), “Modelling Risk Perception and Trust in Food Safety Information Within The Theory Of Planned Behaviour”, Food Quality and Preference. 18, 384-395.
  • Lutz, R.J. ve Reilly, P.J. (1974), “An Exploration of The Effects of Perceived Social and Performance Risk on Consumer Information Acquisition”, Advances in Consumer Research, 1, 393-405.
  • Maden, D. (2010). Rekabet Aracı Olarak Birlikte Değer Yaratma: Co-creation Değer Yaratma Sürecinde Marka ve Tüketicilerin Interaktif Ortaklığı, Yüksek Lisans Tezi, İzmir: Ege Üniversitesi Sosyal Bilimler Enstitüsü.
  • Mergel, I. (2018), “Open Innovation in the Public Sector: Drivers and Barriers for the Adoption of Challenge”, Public Management Review, 20(5), 726-745.
  • Mieres, C.G., Martin, A.M.D., Gutierrez, J.A.T. (2005), “Antecedents of the Difference in Perceived Risk Between Store Brands and National Brands”, European Journal of Marketing, 40 (1/2), 61-82.
  • Mitchell, V.W. (1999), “Consumer Perceived Risk: Conceptualisations and Models”, European Journal of Marketing, 33 (1/2). 163-195.
  • Nambisan, S. (2002), “Designing Virtual Customer eEvironments for New Product Development: Toward a theory”, The Academy of Management Review, 27 (3), 392-413.
  • Nambisan, S. ve Baron, A.R. (2009), “Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Vo-creation Activities”, Journal of Product Innovation Management, 26, 388-406.
  • Nunnally, J.C. (1967), Psychometric Theory, New York: Mc-Graw-Hill Book Company.
  • Ovacı, C. (2017), “Endüstri 4.0 Çağında Açık İnovasyon”, Maliye Finans Yazıları, Özel Sayı, 113-132.
  • Özata, F.Z. (2009), İleri Teknoloji Yeniliği Olarak Akıllı Telefonların Genç Tüketiciler Tarafından Benimsenmesinde Etkili Olan Faktörler, Yayınlanmamış doktora tezi, Eskişehir: Anadolu Üniversitesi Sosyal Bilimler Enstitüsü.
  • Özdamar, K. (2004), Paket Programlar ile İstatistiksel Veri Analizi.5. Baskı. Eskişehir: Kaan Kitabevi.
  • Özer, P.S. ve Urtekin, G.E. (2007), “Örgütsel Adalet Algısı Boyutları ve İş Doyumu İlişkisi Üzerine Bir Araştırma”, Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 28, 107-125.
  • Peter, J.P. ve Tarpey, L.X. (1975), “A Comparative Analysis of Three Consumer Decision Strategies”, Journal of Consumer Research, 2 (1), 29-37.
  • Prahalad, C.K. ve Ramaswamy, V. (2004), “Co-creation Experiences: The Next Practice in Value Creation”, Journal of Interactive Marketing, 18 (3), 5-14.
  • Quintal, V. Ve Phau, I. (2014), “Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-too Brands”, Journal of Promotion Management, 20, 115-135.
  • Randall, D.M. ve Gibson, A.M. (1991), “Ethical Decision Making in The Medical Profession: An Application of the Theory of Planned Behavior”, Journal of Business Ethics, 10, 111-122.
  • Saebi, T. Ve Foss, N.J. (2015). Business Model for Open Innovation: Marching Heterogeneous Open Innovation Strategies with Business Model Dimensions. European Management Journal, 33(3), 201-213.
  • Scuotto, V., Beatrice, O. Valentina, C., Nicotra, M., Di Gioia, L. Briamonte, M.F. (2020), “Uncovering the Micro-Foundations of Knowledge Sharing in Open Innovation Partnerships: An Intention-Based Perspective of Technology Transfer”, Technology Forecasting & Social Change, 152, 1-15.
  • Seyfettinoğlu, Ü.ve Taşdoğan, C. (2014), “Açık İnovasyon ve Firma Performansı İlişkisi: Türkiye Gıda ve İçecek Sanayi Örneği”, İktisat, İşletme ve Finans, 29(338), 9-38.
  • Shih, Y.Y ve Fang, K. (2004), “The Use of a Decomposed Theory of Planned Behavior to Study Internet Banking in Taiwan”, Internet Research, 14 (3), 213-223.
  • Stone, R.N. ve Grønhaug, K. (1993), “Perceived Risk: Further Considerations For the Marketing Discipline”, European Journal of Marketing, 27 (3), 39-50.
  • Sulaymonov, A. ve Du, W. (2020) Barriers and Influencing Factors for Open Innovation Based on Literature Review and Survey. Open Innovation Seminar ISBH.( https://www.researchgate.net/publication/341910727_Barriers_and_influencing_factors_for_open_innovation_based_on_literature_review_and_survey (Erişim Tarihi: 22.06.2020).
  • Taylor, S. ve Todd, P. (1995), “Decomposition and Crossever Effects in the Theory of Planned Behavior: A Study of Consumer Adoption Intentions”, International Journal of Research in Marketing, 12,137-155.
  • Yap, B.W. ve Khong, K.W. (2006), “Examining The Effects of Customer Service Management (CSM) on Perceived Business Performance via Structural Equation Modelling”, Applied Stochastic Models in Business and Industry,
  • Yurdagül, H. (2005), “Ölçek Geliştirme Çalışmalarında Kapsam Geçerliliği İçin Kapsam Geçerlik İndekslerinin Kullanılması”, XIV. Ulusal Eğitim bilimleri Kongresi Pamukkale Üniversitesi Eğitim Fakültesi, 28- 30 Eylül.
  • Vanhaverbeke, W. (2006), Interorganizational Context of Open Innovation. Open Innovation Researching a New Paradigm (Ed: H. Chesbrough, W. Vanhaberbeke ve J. West).
  • Zacharias, N.A, Daldere, D. ve Winter, C.G.H. (2020). “Variety is The Spice of Life: How Much Partner Alignment is Preferable in Open Innovation Activities to Enhance Firms’ Adaptiveness and Innovation Success”, Journal of Business Research, 117, 290-301.

Açık İnovasyon ile Birlikte Yaratma: Tüketici Katılımına İlişkin Bir Uygulama

Year 2020, Volume: 9 Issue: 2, 70 - 93, 01.12.2020

Abstract

Amaç: Bu çalışmada açık inovasyon sürecinde fikir sağlayıcı rolündeki bireylerin birlikte yaratma davranışlarını ve
katılımlarını etkileyen faktörlerin tespit edilmesi amaçlanmıştır.
Yöntem: Türkiye’de faaliyet gösteren online açık inovasyon platformu üyelerinin oluşturduğu örneklem ile araştırma gerçekleştirilmiştir.
Bulgular: Yapısal eşitlik modellemesi ile yapılan analizler sonucu katılımcıların birlikte yaratmaya yönelik olumlu
bir tutum sergiledikleri, algılanan davranışsal hakimiyet ve tutumun katılım niyeti üzerinde etkili olduğu sonucuna
ulaşılmıştır.
Sonuç ve Öneriler: Açık inovasyon çağrısı yapan işletmenin itibarı, bireylerin algıladıkları psikolojik ve sosyal
yararlar tutumu olumlu yönde etkilerken, algılanan finansal risk ve yararların tutum üzerinde bir etkisi olmadığı
görülmektedir.
Özgün Değer: Araştırma bireylerin açık inovasyon katılımı etkileyen değişkenleri ve aralarındaki ilişkiyi ele alarak
literatüre özgün bir katkı sağlamaktadır.

References

  • Ajzen, I. (1991), “The Theory of Planned Behavior”, Organizational Behavior and Human, Decision Processes, 50, 179-211.
  • Ajzen, I. (2002), “Perceived Behavioral Control, Self-Efficacy, Locus of Control and the Theory of Planned Behavior”, Journal of Applied Social Psychology, 32 (4), 665-683.
  • Bakıcı, T. Y. (2013), “Open Innovation Intermediaries: Marketplaces for Innovation”, Yayınlanmamış Doktora Tezi. Ramon Llull Üniversitesi Esade Business School.
  • Bamberg, S. Ajzen, I. ve Schmidt, P. (2003), “Choice of Travel Mode in the Theory of Planned Behavior: The Roles of Past Behavior, Habit and Reasoned Cction”, Basic Applied Social Psychology, 25 (3), 175-187.
  • Brunswicker, S. ve Vanhaverbeke, W. (2015). “Open innovation in Small and Medium-Sized Enterprises (SMEs): External Knowledge Sourcing Strategies and Internal Organizational Facilitators”, Journal of Small Business Management, 53(4), 1241-1263.
  • Cheng, X., Fu, S., De Vreede, T., De Vreede, G.J. Seeber, I., Maier, R. Ve Weber, B. (2020), “Idea Convergence Quality in Open Innovation Crowsourcing: A Cognitive Load Perspective”, Journal of Management Information Systems, 37(2), 349-376.
  • Chesbrough, H. (2003), “The Era of Open Innovation”, Sloan Management Review, 44 (3),35-41.
  • Chesbrough, H. (2006), Open Business Models How to Thrive in The New Innovation
  • Landscape. Boston: Harvard Business School Press.
  • Chesbrough, H. (2006), Managing Innovation and Change. The Era of Open Innovation. (Ed: Mayle, D). Üçüncü Baskı: Sage publication.
  • Chesbrough, H. (2017), “The Future of Open Innovation”, Research- Technology Management, 60(1), 35-38.
  • Chesbrough, H. ve Crowther, A.K. (2006), “Beyond High Tech: Early Adopters of Open Innovation in Other Industrie”, R&D Management, 36 (3). 229-236.
  • Chesbrough, H. ve Garman, A. R. (2009), “How Open Innovation Can Help You Cope in Lean Times”, Harvard Business Review, 87 (12), 68-76.
  • Churchill, G., A. (1979), “A Paradigm for Developing Better Measures of Marketing Constructs”, Journal of Marketing Research, 16 (1). 64-73.
  • Comfrey, A.L. ve Lee, H.B. (1992), A First Course in Factor Analysis. Hillsdale, NJ: Lawrance Erlbaum Associates.
  • Colquitt, J.A., Conlon, D.E., Wesson, M.J., Porter, C., Ng, K.Y. (2001),“Justice at the Millennium: A meta-analytic Review of 25 Years of Organizational Justice Research”, Journal of Applied Psychology, 3, 425-445.
  • Çokluk, Ö., Şekercioğlu G. ve Büyüköztürk, Ş. (2012), Sosyal Bilimler için Çok Değişkenli İstatistik SPSS ve Lisrel Uygulamaları, Ankara: Pegem Akademi. 2. Baskı.
  • Doney, P.M. ve Cannon, J.P. (1997), “An Examination Of The Nature Of Trust in Buyer-seller Relationships”, Journal of Marketing, 61, 35-51.
  • Eggert, A. (2006), “Intangibility and Perceived Risk in Online Environments”, Journal of Marketing Management, 22, 553-572.
  • Erdinç, K. (2012), Tasarım Sürecinde Birlikte Değer Yaratma ve Gemi İnşaat Sektöründe Bir Uygulama, Yayınlanmamış YüksekLisans Tezi, Gebze Yüksek Teknoloji Enstitüsü.
  • Etgar, M. (2008), “A Descriptive Model of The Consumer Co-production Process”, Journal of the Academy Marketing Science, 36, 97-108. Featherman, M.S. ve Pavlou, P.A. (2003), “Predicting E-services Adoption: A Perceived Risk Facets Perspective”, International Journal of Human-Computer Studies, 59, 451-474.
  • Frey, K., Lüthje, C., Haag, S. (2011), “Whom Should Firms Attract To Open Innovation Platforms?”, Long Range Planning. 44, 397-420.
  • Füller, J. (2006), “Why Consumer Engage in Virtual New Product Developments Initiated by Producers”, Advances in Consumer Research, 33, 639-646.
  • Füller, J. (2010), “Refining Virtual Co-creation From A Consumer Perspective.”, California Management Review, 52(2), 98-122.
  • Grewal, D., Gotlieb, J. Ve Marmorstein, H. (1994), “The Moderating Effects Of Message Framing and Source Credibility On The Price Perceived Risk Relationship”, Journal of Consumer Research, 21 (1), 145-153.
  • Hair, J.F., Black, W.X., Babin, B.J, Anderson, R.E. (2010), Multivariate Data Analysis. USA: Pearson Education.
  • Han, H., Hsu, L.T. ve Sheu, C. (2010), “Application Of The Theory Of Planned Behavior to Green Hotel Choice: Testing The Effect of Environmental Friendly Activities”, Tourism Management, 31, 323-334.
  • Henard, D.H. and Dacin, P.A. (2010), “Reputation For Product Innovation: Its Impact on Consumers”, Journal of Product Innovation Management, 27, 321-335.
  • Hossain, M. ve Kauranen, I. (2016), “Open Innovation in SMEs: a Systematic Literature Review”, Journal of Strategy and Management, 9(1), 58-73.
  • Hoyer, W. D., Chandy, R., Dorotic, M., Krafft, M., ve Singh, S. S. (2010), “Consumer Cocreation in New Product Development”, Journal of Service Research, 13 (3), 283-296.
  • Hrubes, D. Ajzen, I. ve Daigle, J. (2001), “Predicting Hunting Intentions and Behavior: An Application of The Theory Of Planned Behavior”, Leisure Sciences: An Interdisciplinary Journal, 23(3), 165-178.
  • Kaynak, R. ve Maden, M.O. (2012), “İnovasyonda Sınırların Genişlemesi: Açık İnovasyon”, Ekonomik ve Sosyal Araştırmalar Dergisi, 8 (1), 31-47.
  • Kim, D.J., Ferrin, D.L. ve Rao, H.R. (2008), “A Trust-based Consumer Decision- Making Model in Electronic Commerce: The Role of Trust, Perceived Risk and Their Antecedents”, Decision Support Systems, 44, 544-564.
  • Kivimaa, P. ve Kern, F. (2016), “Creative Destruction or Mere Niche Support? Innovation Policy Mixes for Sustainability Transitions”, Research Policy, 45, 205-217.
  • Kline, R.B. (2011), Principles and Practice of Structural Equation Modeling. Newyork: The Guilford Press, 3.Baskı.
  • Kumar, N., Scheer, L.K., Steenkamp, J-B.E.M. (1995), “The Effects Of Supplier Fairness on Vulnerable Resellers”, Journal of Marketing Research, 32 (1), 54-65.
  • Laroche, M. Mcdougall, G.H.G., Bergeron, J. ve Yang, Z. (2004), “Exploring How Intangibility Affects Perceived Risk”, Journal of Service Research, 6, 373-389.
  • Lee, G. (2012), Modeling Consumers’ Co creation In Tourism Innovation, Yayınlanmamış doktora tezi, Philadelphia: Temple Üniversitesi.
  • Lin, H.F. (2007), “Effects Of Extrinsic and Intrinsic Motivation On Employee Knowledge Sharing Intentions”, Journal of Information Science, 33 (2), 135-149.
  • Liss, J.M. (2013), “Creative Destruction and Globalization: The Rise of Massive Standardized Education Platforms”, Globalizations, 10 (4), 557-570.
  • Lobb, A.E., Mazzocchi, M. ve Traill, W.B. (2007), “Modelling Risk Perception and Trust in Food Safety Information Within The Theory Of Planned Behaviour”, Food Quality and Preference. 18, 384-395.
  • Lutz, R.J. ve Reilly, P.J. (1974), “An Exploration of The Effects of Perceived Social and Performance Risk on Consumer Information Acquisition”, Advances in Consumer Research, 1, 393-405.
  • Maden, D. (2010). Rekabet Aracı Olarak Birlikte Değer Yaratma: Co-creation Değer Yaratma Sürecinde Marka ve Tüketicilerin Interaktif Ortaklığı, Yüksek Lisans Tezi, İzmir: Ege Üniversitesi Sosyal Bilimler Enstitüsü.
  • Mergel, I. (2018), “Open Innovation in the Public Sector: Drivers and Barriers for the Adoption of Challenge”, Public Management Review, 20(5), 726-745.
  • Mieres, C.G., Martin, A.M.D., Gutierrez, J.A.T. (2005), “Antecedents of the Difference in Perceived Risk Between Store Brands and National Brands”, European Journal of Marketing, 40 (1/2), 61-82.
  • Mitchell, V.W. (1999), “Consumer Perceived Risk: Conceptualisations and Models”, European Journal of Marketing, 33 (1/2). 163-195.
  • Nambisan, S. (2002), “Designing Virtual Customer eEvironments for New Product Development: Toward a theory”, The Academy of Management Review, 27 (3), 392-413.
  • Nambisan, S. ve Baron, A.R. (2009), “Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Vo-creation Activities”, Journal of Product Innovation Management, 26, 388-406.
  • Nunnally, J.C. (1967), Psychometric Theory, New York: Mc-Graw-Hill Book Company.
  • Ovacı, C. (2017), “Endüstri 4.0 Çağında Açık İnovasyon”, Maliye Finans Yazıları, Özel Sayı, 113-132.
  • Özata, F.Z. (2009), İleri Teknoloji Yeniliği Olarak Akıllı Telefonların Genç Tüketiciler Tarafından Benimsenmesinde Etkili Olan Faktörler, Yayınlanmamış doktora tezi, Eskişehir: Anadolu Üniversitesi Sosyal Bilimler Enstitüsü.
  • Özdamar, K. (2004), Paket Programlar ile İstatistiksel Veri Analizi.5. Baskı. Eskişehir: Kaan Kitabevi.
  • Özer, P.S. ve Urtekin, G.E. (2007), “Örgütsel Adalet Algısı Boyutları ve İş Doyumu İlişkisi Üzerine Bir Araştırma”, Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 28, 107-125.
  • Peter, J.P. ve Tarpey, L.X. (1975), “A Comparative Analysis of Three Consumer Decision Strategies”, Journal of Consumer Research, 2 (1), 29-37.
  • Prahalad, C.K. ve Ramaswamy, V. (2004), “Co-creation Experiences: The Next Practice in Value Creation”, Journal of Interactive Marketing, 18 (3), 5-14.
  • Quintal, V. Ve Phau, I. (2014), “Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-too Brands”, Journal of Promotion Management, 20, 115-135.
  • Randall, D.M. ve Gibson, A.M. (1991), “Ethical Decision Making in The Medical Profession: An Application of the Theory of Planned Behavior”, Journal of Business Ethics, 10, 111-122.
  • Saebi, T. Ve Foss, N.J. (2015). Business Model for Open Innovation: Marching Heterogeneous Open Innovation Strategies with Business Model Dimensions. European Management Journal, 33(3), 201-213.
  • Scuotto, V., Beatrice, O. Valentina, C., Nicotra, M., Di Gioia, L. Briamonte, M.F. (2020), “Uncovering the Micro-Foundations of Knowledge Sharing in Open Innovation Partnerships: An Intention-Based Perspective of Technology Transfer”, Technology Forecasting & Social Change, 152, 1-15.
  • Seyfettinoğlu, Ü.ve Taşdoğan, C. (2014), “Açık İnovasyon ve Firma Performansı İlişkisi: Türkiye Gıda ve İçecek Sanayi Örneği”, İktisat, İşletme ve Finans, 29(338), 9-38.
  • Shih, Y.Y ve Fang, K. (2004), “The Use of a Decomposed Theory of Planned Behavior to Study Internet Banking in Taiwan”, Internet Research, 14 (3), 213-223.
  • Stone, R.N. ve Grønhaug, K. (1993), “Perceived Risk: Further Considerations For the Marketing Discipline”, European Journal of Marketing, 27 (3), 39-50.
  • Sulaymonov, A. ve Du, W. (2020) Barriers and Influencing Factors for Open Innovation Based on Literature Review and Survey. Open Innovation Seminar ISBH.( https://www.researchgate.net/publication/341910727_Barriers_and_influencing_factors_for_open_innovation_based_on_literature_review_and_survey (Erişim Tarihi: 22.06.2020).
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There are 68 citations in total.

Details

Primary Language Turkish
Subjects Operation
Journal Section Research Articles
Authors

Ceyda Ovacı This is me 0000-0001-6905-9578

Publication Date December 1, 2020
Published in Issue Year 2020 Volume: 9 Issue: 2

Cite

APA Ovacı, C. (2020). Açık İnovasyon ile Birlikte Yaratma: Tüketici Katılımına İlişkin Bir Uygulama. Journal of Entrepreneurship and Innovation Management, 9(2), 70-93.