THE EFFECT OF PATIENT EXPECTATIONS AND SATISFACTION ON REGIONAL TRUST IN HEALTH TOURISM: A PRIVATE HOSPITAL EXAMPLE

Abstract

In this study, the effect of health tourists' expectations and satisfaction on their sense of trust in Turkey was examined. In line with the purpose of the research, the sample of the study consists of 178 patients whose structure was determined by the simple random sampling method among the patients in the institution in order to receive health care services. The data were analyzed with the SPSS program. 52.8% of the 178 tourists participating in the research were female and 47.2% were male. In terms of the age variable, 41.6% of the tourists were between the ages of 18-30, 36.5% were between the ages of 31-45, and 21.9% were aged 46 and over. When the educational status variable of the tourists is examined, it was determined that 42.7% of them are primary school graduates, 14.6% were high school graduates, 33.1% were university graduates, and 9.6% were master's and doctorate degrees. As a result of the analysis, it has been determined that meeting the expectations and satisfaction of the participating health tourists has a statistically significant and positive effect on the sense of trust in Turkey. In line with these results, as the expectations of the patients are met and their satisfaction increases, their confidence in Turkey increases

Keywords

• Health Tourist
• Satisfaction With Service
• Trust in Turkey

SAĞLIK TURİZMİNDE HASTA BEKLENTİ VE MEMNUNİYETİNİN BÖLGESEL GÜVEN ÜZERİNDEKİ ETKİSİ: ÖZEL HASTANE ÖRNEĞİ

Abstract

Bu çalışmada sağlık turistlerinin beklenti ve memnuniyetlerinin Türkiye'ye olan güven duyguları üzerindeki etkisi incelenmiştir. Araştırmanın amacı doğrultusunda sağlık hizmeti almak üzere kurumda yatan hastalar arasından basit tesadüfi örnekleme yöntemi ile yapısı belirlenen 178 hasta araştırmanın örneklemini oluşturmaktadır. Veriler SPSS programı ile analiz edildi. Araştırmaya katılan 178 turistin %52,8'i kadın, %47,2'si erkektir. Yaş değişkenine göre turistlerin %41,6'sı 18-30 yaş arası, %36,5'i 31-45 yaş arası ve %21,9'u 46 yaş ve üstü idi. Turistlerin eğitim durumu değişkeni incelendiğinde %42,7'sinin ilkokul, %14,6'sının lise, %33,1'inin üniversite, %9,6'sının yüksek lisans ve doktora mezunu olduğu belirlendi. Analiz sonucunda, katılan sağlık turistlerinin beklenti ve memnuniyetlerinin karşılanmasının Türkiye'deki güven duygusu üzerinde istatistiksel olarak anlamlı ve pozitif bir etkiye sahip olduğu tespit edilmiştir. Bu sonuçlar doğrultusunda hastaların beklentileri karşılandıkça ve memnuniyetleri arttıkça Türkiye'ye olan güvenleri de artmaktadır.

Keywords

• Sağlık Turisti
• Hizmet Memnuniyeti
• Türkiye

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