Algılanan Çevresel Belirsizlik ile Rekabet Stratejileri Arasındaki İlişkiyi Anlamak

Year 2024, Volume: 6 Issue: 2, 117 - 136, 30.07.2024

Tugay Öney , Hakan Kaya

Abstract

Küreselleşme, deregülasyon, artan küresel ve yerel rekabet ile salgınlar gibi birçok etmene bağlı olarak son yıllarda artış gösteren çevresel belirsizlikler, işletmeleri uygun bir rekabet stratejisi seçimine zorlamaktadır. Bu nedenle sektör çalışanları tarafından son zamanlarda artış gösteren algılanan çevresel belirsizlik durumlarının işletmelerin uyguladıkları rekabet stratejileri üzerindeki etkilerini inceleyen çalışmalara daha fazla ihtiyaç duyulmaktadır. Bu çalışmada, algılanan çevresel belirsizliğin rekabet stratejileri boyutları üzerine etkisini araştırmak amaçlanmıştır. Bu amaçla araştırmanın örneklemini, Ankara’da faaliyet gösteren işletmelerdeki çalışanlar oluşturmaktadır (n=414). Söz konusu örneklemden elde edilen veriler doğrulayıcı faktör analizi, korelasyon ve basit doğrusal regresyon analizi yardımıyla analiz edilmiştir. Araştırma bulgularına göre, algılanan çevresel belirsizlik boyutlarından dinamizm ve heterojenliğin rekabet stratejileri üzerinde pozitif ve anlamlı bir etkiye sahip olduğu tespit edilmiştir. Öte yandan algılanan çevresel belirsizlik boyutlarından düşmanlığın rekabet stratejileri üzerinde pozitif ama anlamlı olmayan bir etkiye sahip olduğu ortaya konmuştur. Son olarak araştırmanın bazı sınırlılıkları olduğu belirtilip bulgulara dair bazı teorik ve uygulamaya dönük çıkarımlara ve gelecekte araştırma yapacak olanlar için bazı önerilere yer verilmiştir.

Keywords

Algılanan Çevresel Belirsizlik, Rekabet Stratejileri, İşletme

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