Yeşil Yenilik ve Sürdürülebilirlik Performansı İlişkisinde Algılanan Yeşil Örgütsel Davranışın Aracı Rolü

Year 2025, Volume: 10 Issue: 1, 265 - 282, 30.06.2025

Şerife Kuzgun

Abstract

Ulusal ve uluslararası düzeyde birçok politikaya yön veren sürdürülebilirlik, dinamik yapısı ve ilgili kavramlarla birlikte değerlendirildiğinde daha da önem kazanmaktadır. Yeşil kuruluşların sayısının ve çevre bilincinin hızla arttığı modern iş dünyasında, iş dünyasının ihtiyaç ve beklentilerini karşılamak için işletmelerin sürdürülebilirlik performansı, yeşil yenilik uygulamaları ve çalışanların yeşil davranışları daha fazla önem kazanmaktadır. Bu bağlamda çalışma kapsamında yeşil yenilik ve sürdürülebilirlik performansı ilişkisini ve bu ilişkide algılanan yeşil örgütsel davranışın aracı rolünü keşfetmek amaçlanmaktadır. Çalışmada araştırma hipotezlerini test etmek amacıyla, Türkiye’de faaliyet gösteren 317 işletme yöneticisinden anket yöntemiyle veri toplanmıştır. 317 yöneticiden elde edilen veri seti üzerinde, SPSS 26 ve AMOS 24 istatistik programları kullanılarak analiz çalışmaları yapılmıştır. Araştırma ile yeşil yeniliğin sürdürülebilirlik performansı ve algılanan yeşil örgütsel davranış üzerinde önemli bir etkisinin olduğu saptanmıştır. Ayrıca yeşil yenilik ve sürdürülebilirlik performansı arasındaki ilişkide algılanan yeşil örgütsel davranışın kısmi aracı rolü olduğu bulgusuna ulaşılmıştır. Araştırma sonuçları tartışılmış ve önerilere yer verilmiştir.

Keywords

Yeşil Yenilik, Algılanan Yeşil Örgütsel Davranış, Sürdürülebilirlik Performansı

Ethical Statement

Bu çalışmanın uygulanması için Kırklareli Üniversitesi Bilimsel Araştırma ve Yayın Etiği Kurulu tarafından, E-35882576-199-76250 sayılı yazı ve 17.02.2023 tarihli karar ile etik kurul onayı alınmıştır.

The Mediating Role of Perceived Green Organizational Behavior on the Relationship Between Green Innovation and Sustainability Performance

Abstract

Sustainability, which guides many policies at national and international levels, becomes even more important when evaluated with its dynamic structure and related concepts. In the modern business world, where the number of green organizations and environmental awareness are rapidly increasing, the sustainability performance of enterprises, green innovation practices and green behaviors of employees are gaining more importance in order to meet the needs and expectations of the business world. In this context, the aim of the study is to explore the relationship between green innovation and sustainability performance and the mediating role of perceived green organizational behavior in this relationship. In order to test the research hypotheses in the study, data were collected from 317 business managers operating in Turkey using the survey method. Analysis studies were conducted on the data set obtained from 317 managers using SPSS 26 and AMOS 24 statistical programs. The study determined that green innovation has a significant effect on sustainability performance and perceived green organizational behavior. In addition, it was found that perceived green organizational behavior has a partial mediating role in the relationship between green innovation and sustainability performance. The results of the study were discussed and suggestions were included.

Keywords

Green Innovation, Perceived Green Organizational Behavior, Sustainability Performance

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