Guest experience and unique accommodation features in Göreme, Cappadocia: An Airbnb review analysis

Koray Çamlıca

doi:10.31822/jomat.2024-9-3-317

EN

Guest experience and unique accommodation features in Göreme, Cappadocia: An Airbnb review analysis

Abstract

This study investigates the influence of unique accommodation features on guest experiences in the Göreme town of Cappadocia, focusing on Airbnb reviews. By analyzing 5,677 reviews from 122 Airbnb listings, the research identifies key features such as cave dwellings, panoramic views, and hot air balloon experiences, which significantly contribute to guest satisfaction. A mixed-method approach has been used, combining frequency analysis and sentiment analysis, to evaluate how these unique elements shape guests' perceptions and overall satisfaction. The findings highlight the critical role of both aesthetic qualities and service standards, emphasizing the need for hosts to balance unique architectural features with essential hospitality services like cleanliness and maintenance. This research provides insights for Airbnb hosts and destination marketers to enhance the appeal of Cappadocia as a premier destination for immersive, authentic tourism experiences. The study also offers strategic recommendations for improving marketing efforts and destination management by leveraging Cappadocia's cultural and natural heritage to create memorable guest experiences. As a suggestion for future research, it may be useful to extend the findings of this study to a wider geographical area and examine different tourist profiles.

Keywords

Cappadocia, Airbnb, Guest experience, Accommodation features, Sentiment analysis.

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Details

Primary Language

English

Subjects

Tourism Economics

Journal Section

Research Article

Authors

Koray Çamlıca
Türkiye

Early Pub Date

November 10, 2024

Publication Date

December 31, 2024

Submission Date

November 30, 2023

Acceptance Date

November 1, 2024

Published in Issue

Year 2024 Volume: 9 Number: 3

DOI

https://doi.org/10.31822/jomat.2024-9-3-317

IZ

https://izlik.org/JA96YU77ZY

APA

Çamlıca, K. (2024). Guest experience and unique accommodation features in Göreme, Cappadocia: An Airbnb review analysis. Journal of Multidisciplinary Academic Tourism, 9(3), 317-325. https://doi.org/10.31822/jomat.2024-9-3-317

AMA

1.Çamlıca K. Guest experience and unique accommodation features in Göreme, Cappadocia: An Airbnb review analysis. Jomat. 2024;9(3):317-325. doi:10.31822/jomat.2024-9-3-317

Chicago

Çamlıca, Koray. 2024. “Guest Experience and Unique Accommodation Features in Göreme, Cappadocia: An Airbnb Review Analysis”. Journal of Multidisciplinary Academic Tourism 9 (3): 317-25. https://doi.org/10.31822/jomat.2024-9-3-317.

EndNote

Çamlıca K (December 1, 2024) Guest experience and unique accommodation features in Göreme, Cappadocia: An Airbnb review analysis. Journal of Multidisciplinary Academic Tourism 9 3 317–325.

IEEE

[1]K. Çamlıca, “Guest experience and unique accommodation features in Göreme, Cappadocia: An Airbnb review analysis”, Jomat, vol. 9, no. 3, pp. 317–325, Dec. 2024, doi: 10.31822/jomat.2024-9-3-317.

ISNAD

Çamlıca, Koray. “Guest Experience and Unique Accommodation Features in Göreme, Cappadocia: An Airbnb Review Analysis”. Journal of Multidisciplinary Academic Tourism 9/3 (December 1, 2024): 317-325. https://doi.org/10.31822/jomat.2024-9-3-317.

JAMA

1.Çamlıca K. Guest experience and unique accommodation features in Göreme, Cappadocia: An Airbnb review analysis. Jomat. 2024;9:317–325.

MLA

Çamlıca, Koray. “Guest Experience and Unique Accommodation Features in Göreme, Cappadocia: An Airbnb Review Analysis”. Journal of Multidisciplinary Academic Tourism, vol. 9, no. 3, Dec. 2024, pp. 317-25, doi:10.31822/jomat.2024-9-3-317.

Vancouver

1.Koray Çamlıca. Guest experience and unique accommodation features in Göreme, Cappadocia: An Airbnb review analysis. Jomat. 2024 Dec. 1;9(3):317-25. doi:10.31822/jomat.2024-9-3-317

Cited By

Tourism perception of cappadocia: Sentiment analysis and thematic review of economic, socio-cultural and environmental impacts

International Journal of Eurasia Social Sciences

https://doi.org/10.70736/ijoess.1748

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