Medical Tourism Motivations: The Driving Force

Lakhvinder Singh

doi:10.31822/jomat.621874

EN

Medical Tourism Motivations: The Driving Force

Abstract

Medical tourism industry has witnessed a tremendous growth in last few years especially in developing countries such as India, Malaysia, Singapore and Thailand. Although, there has been an increase in medical tourism traffic, there is a continuous need to evaluate travel motivations among medical tourists. This study highlights the driving force in the field of medical tourism which motivates medical tourists to travel overseas for treatment and wellbeing. The study adopts pull-push framework and discovers that among major pull motivations are low cost, less waiting time, extensive treatment range & quality care, favorable socio-cultural factors, tourists’ attractions, technology and personalized services. Major push forces noticed as affordability, adjournment, unavailability of specific treatment, inferior health services, lack of insurance coverage, privacy concerns and legal liability associated with medical tourism. From the case study of National Capital Region (NCR) in India. The main travel motivations among tourists to this region are quality & range of services, zero waiting time, eye catching treatment cost, technical advancement, large pool of health professionals, facilitation, tourist attraction and language proficiency. The study recommended to develop products and services and adopt appropriate marketing communications tools for the growth of medical tourism.

Keywords

Medical tourism,motivation,pull,push

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Lakhvinder Singh ^*
0000-0002-0778-1132
India

Publication Date

December 15, 2019

Submission Date

September 19, 2019

Acceptance Date

November 20, 2019

Published in Issue

Year 2019 Volume: 4 Number: 2

DOI

https://doi.org/10.31822/jomat.621874

IZ

https://izlik.org/JA63KF98HF

APA

Singh, L. (2019). Medical Tourism Motivations: The Driving Force. Journal of Multidisciplinary Academic Tourism, 4(2), 77-86. https://doi.org/10.31822/jomat.621874

AMA

1.Singh L. Medical Tourism Motivations: The Driving Force. Jomat. 2019;4(2):77-86. doi:10.31822/jomat.621874

Chicago

Singh, Lakhvinder. 2019. “Medical Tourism Motivations: The Driving Force”. Journal of Multidisciplinary Academic Tourism 4 (2): 77-86. https://doi.org/10.31822/jomat.621874.

EndNote

Singh L (December 1, 2019) Medical Tourism Motivations: The Driving Force. Journal of Multidisciplinary Academic Tourism 4 2 77–86.

IEEE

[1]L. Singh, “Medical Tourism Motivations: The Driving Force”, Jomat, vol. 4, no. 2, pp. 77–86, Dec. 2019, doi: 10.31822/jomat.621874.

ISNAD

Singh, Lakhvinder. “Medical Tourism Motivations: The Driving Force”. Journal of Multidisciplinary Academic Tourism 4/2 (December 1, 2019): 77-86. https://doi.org/10.31822/jomat.621874.

JAMA

1.Singh L. Medical Tourism Motivations: The Driving Force. Jomat. 2019;4:77–86.

MLA

Singh, Lakhvinder. “Medical Tourism Motivations: The Driving Force”. Journal of Multidisciplinary Academic Tourism, vol. 4, no. 2, Dec. 2019, pp. 77-86, doi:10.31822/jomat.621874.

Vancouver

1.Lakhvinder Singh. Medical Tourism Motivations: The Driving Force. Jomat. 2019 Dec. 1;4(2):77-86. doi:10.31822/jomat.621874

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