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Year 2024, Volume: 9 Issue: 3 - FreshPapers, 191 - 199

Jeet Dogra

https://doi.org/10.31822/jomat.2024-9-3-191

Abstract

References

  • Alyasiri, O. M., Selvaraj, K., Younis, H. A., Sahib, T. M., Almasoodi, M. F., & Hayder, I. M. (2024). A Survey on the Potential of Artificial Intelligence Tools in Tourism Information Services. Babylonian Journal of Artificial Intelligence, 1–8. https://doi.org/10.58496/BJAI/2024/001
  • Carvalho, I., & Ivanov, S. (2024). ChatGPT for tourism: applications, benefits and risks. Tourism Review, 79(2), 290-303. https://doi.org/10.1108/TR-02-2023-0088
  • Daniel, A. D., Costa, R. A., Pita, M., & Costa, C. (2017). Tourism Education: What about entrepreneurial skills? Journal of Hospitality and Tourism Management, 30, 65-72.
  • Davis, N. L., Gough, M., & Taylor, L. L. (2019). Online teaching: Advantages, obstacles, and tools for getting it right. Journal of Teaching in Travel & Tourism, 19(3), 256-263.
  • Dawes, J. (2023). Generative AI: An Overview of What’s Happening in Travel Right Now. https://skift.com/2023/04/06/generative-ai-an-overview-of-whats-happening-in-travel-right-now/
  • Demir, Ş. Ş., & Demir, M. (2023). Professionals' perspectives on ChatGPT in the tourism industry: Does it inspire awe or concern?. Journal of Tourism Theory and Research, 9(2), 61-76.. https://doi.org/10.24288/jttr.1313481
  • Dwivedi, Y. K., Pandey, N., Currie, W., & Micu, A. (2024), Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda, International Journal of Contemporary Hospitality Management, Vol. 36(1), 1-12. https://doi.org/10.1108/IJCHM-05-2023-0686
  • Frawley, T., Goh, E., & Law, R. (2019). Quality assurance at hotel management tertiary institutions in Australia: An insight into factors behind domestic and international student satisfaction. Journal of Hospitality & Tourism Education, 31(1), 1-9.
  • Goh, E., & King, B. (2020). Four decades (1980-2020) of hospitality and tourism higher education in Australia: Developments and future prospects. Journal of Hospitality & Tourism Education, 32(4), 266- 272.
  • Goh, E., & Okumus, F. (2020). Avoiding the hospitality workforce bubble: Strategies to attract and retain generation Z talent in the hospitality workforce. Tourism Management Perspectives, 33, 100603.
  • Goh, E., & Wen, J. (2021). Applying the technology acceptance model to understand hospitality management students' intentions to use electronic discussion boards as a learning tool. Journal of Teaching in Travel & Tourism, 21(2), 142-154.
  • Gursoy, D., Li, Y., & Song, H. (2023). ChatGPT and the hospitality and tourism industry: an overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 32(5), 579-592. https://doi.org/10.1080/19368623.2023.2211993
  • Julian, T. (2023). Shortcomings of ChatGPT. Journal of Chemical Education. https://doi.org/10.1021/acs.jchemed.3c00361
  • Kim, H. J., & Jeong, M. (2018). Research on hospitality and tourism education: Now and future. Tourism Management Perspectives, 25, 119-122.
  • Kirmani, A. R. (2022). Artificial intelligence-enabled science poetry. ACS Energy Letters, 8, 574-576.
  • Lee, P. C., Sun, S., Law, R., & Lee, A. H. (2016). Educational technology in hospitality management programs: Adoption and expectations. Journal of Teaching in Travel & Tourism, 16(2), 116-142.
  • Limna, P., & Kraiwanit, T. (2023). The role of ChatGPT on customer service in the hospitality industry: An exploratory study of hospitality workers' experiences and perceptions. Tourism and hospitality management, 29 (4), 583-592. https://doi.org/10.20867/thm.29.4.9
  • Liu, X., Zheng, Y., Du, Z., Ding, M., Qian, Y., Yang, Z., & Tang, J. (2021). GPT understands, too. arXiv. https://doi.org/10.48550/arXiv.2103.10385
  • Lugosi, P., & Jameson, S. (2017). Challenges in hospitality management education: Perspectives from the United Kingdom. Journal of Hospitality and Tourism Management, 31, 163-172.
  • Mejia, C. (2020). Using VoiceThread as a discussion platform to enhance student engagement in a hospitality management online course. Journal of Hospitality, Leisure, Sport & Tourism Education, 26, 100236.
  • Santhosh, R., Abinaya, M., Anusuya, V., & Gowthami, D. (2023, April). ChatGPT: Opportunities, Features and Future Prospects. In 2023 7th International Conference on Trends in Electronics and Informatics (ICOEI) (pp. 1614-1622). IEEE. https://doi.org/10.1109/ICOEI56765.2023.10125747
  • Vázquez-Cano, E., Ramírez-Hurtado, J. M., Sáez-López, J., & López-Meneses, E. (2023). ChatGPT: The brightest student in the class. Thinking Skills and Creativity, 101380. https://doi.org/10.1016/j.tsc.2023.101380

ChatGPT 及其在旅游业中的意义： 当前情况和未来路线图

Year 2024, Volume: 9 Issue: 3 - FreshPapers, 191 - 199

Jeet Dogra

https://doi.org/10.31822/jomat.2024-9-3-191

Abstract

本研究论文从研究问题入手，探讨了 ChatGPT 对旅游研究和教育领域的影响。通过文献综述，本文分析了在旅游相关研究和教育中使用 ChatGPT 的好处和局限性，并将其与传统的数据收集和分析方法进行了比较。此外，本研究还探讨了 ChatGPT 在旅游业中的潜在应用，如客户服务和目的地推广，以及如何利用 ChatGPT 支持开发更加个性化和量身定制的旅游体验。研究结果表明，ChatGPT 有可能对旅游业产生重大影响，为数据收集、分析和个性化体验提供新的机遇，同时也带来了与偏见、道德考虑和人工监督需求相关的挑战。本研究为这一领域未来的研究和实践提出了建议，强调了平衡 ChatGPT 的优势和局限性以及道德和负责任地实施 ChatGPT 的重要性。


Keywords

旅游 个性化体验 人工智能 旅游与聊天GPT 教育技术

References

  • Alyasiri, O. M., Selvaraj, K., Younis, H. A., Sahib, T. M., Almasoodi, M. F., & Hayder, I. M. (2024). A Survey on the Potential of Artificial Intelligence Tools in Tourism Information Services. Babylonian Journal of Artificial Intelligence, 1–8. https://doi.org/10.58496/BJAI/2024/001
  • Carvalho, I., & Ivanov, S. (2024). ChatGPT for tourism: applications, benefits and risks. Tourism Review, 79(2), 290-303. https://doi.org/10.1108/TR-02-2023-0088
  • Daniel, A. D., Costa, R. A., Pita, M., & Costa, C. (2017). Tourism Education: What about entrepreneurial skills? Journal of Hospitality and Tourism Management, 30, 65-72.
  • Davis, N. L., Gough, M., & Taylor, L. L. (2019). Online teaching: Advantages, obstacles, and tools for getting it right. Journal of Teaching in Travel & Tourism, 19(3), 256-263.
  • Dawes, J. (2023). Generative AI: An Overview of What’s Happening in Travel Right Now. https://skift.com/2023/04/06/generative-ai-an-overview-of-whats-happening-in-travel-right-now/
  • Demir, Ş. Ş., & Demir, M. (2023). Professionals' perspectives on ChatGPT in the tourism industry: Does it inspire awe or concern?. Journal of Tourism Theory and Research, 9(2), 61-76.. https://doi.org/10.24288/jttr.1313481
  • Dwivedi, Y. K., Pandey, N., Currie, W., & Micu, A. (2024), Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda, International Journal of Contemporary Hospitality Management, Vol. 36(1), 1-12. https://doi.org/10.1108/IJCHM-05-2023-0686
  • Frawley, T., Goh, E., & Law, R. (2019). Quality assurance at hotel management tertiary institutions in Australia: An insight into factors behind domestic and international student satisfaction. Journal of Hospitality & Tourism Education, 31(1), 1-9.
  • Goh, E., & King, B. (2020). Four decades (1980-2020) of hospitality and tourism higher education in Australia: Developments and future prospects. Journal of Hospitality & Tourism Education, 32(4), 266- 272.
  • Goh, E., & Okumus, F. (2020). Avoiding the hospitality workforce bubble: Strategies to attract and retain generation Z talent in the hospitality workforce. Tourism Management Perspectives, 33, 100603.
  • Goh, E., & Wen, J. (2021). Applying the technology acceptance model to understand hospitality management students' intentions to use electronic discussion boards as a learning tool. Journal of Teaching in Travel & Tourism, 21(2), 142-154.
  • Gursoy, D., Li, Y., & Song, H. (2023). ChatGPT and the hospitality and tourism industry: an overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 32(5), 579-592. https://doi.org/10.1080/19368623.2023.2211993
  • Julian, T. (2023). Shortcomings of ChatGPT. Journal of Chemical Education. https://doi.org/10.1021/acs.jchemed.3c00361
  • Kim, H. J., & Jeong, M. (2018). Research on hospitality and tourism education: Now and future. Tourism Management Perspectives, 25, 119-122.
  • Kirmani, A. R. (2022). Artificial intelligence-enabled science poetry. ACS Energy Letters, 8, 574-576.
  • Lee, P. C., Sun, S., Law, R., & Lee, A. H. (2016). Educational technology in hospitality management programs: Adoption and expectations. Journal of Teaching in Travel & Tourism, 16(2), 116-142.
  • Limna, P., & Kraiwanit, T. (2023). The role of ChatGPT on customer service in the hospitality industry: An exploratory study of hospitality workers' experiences and perceptions. Tourism and hospitality management, 29 (4), 583-592. https://doi.org/10.20867/thm.29.4.9
  • Liu, X., Zheng, Y., Du, Z., Ding, M., Qian, Y., Yang, Z., & Tang, J. (2021). GPT understands, too. arXiv. https://doi.org/10.48550/arXiv.2103.10385
  • Lugosi, P., & Jameson, S. (2017). Challenges in hospitality management education: Perspectives from the United Kingdom. Journal of Hospitality and Tourism Management, 31, 163-172.
  • Mejia, C. (2020). Using VoiceThread as a discussion platform to enhance student engagement in a hospitality management online course. Journal of Hospitality, Leisure, Sport & Tourism Education, 26, 100236.
  • Santhosh, R., Abinaya, M., Anusuya, V., & Gowthami, D. (2023, April). ChatGPT: Opportunities, Features and Future Prospects. In 2023 7th International Conference on Trends in Electronics and Informatics (ICOEI) (pp. 1614-1622). IEEE. https://doi.org/10.1109/ICOEI56765.2023.10125747
  • Vázquez-Cano, E., Ramírez-Hurtado, J. M., Sáez-López, J., & López-Meneses, E. (2023). ChatGPT: The brightest student in the class. Thinking Skills and Creativity, 101380. https://doi.org/10.1016/j.tsc.2023.101380

ChatGPT and its significance in tourism sector: Current scenarios and future roadmaps

Year 2024, Volume: 9 Issue: 3 - FreshPapers, 191 - 199

Jeet Dogra

https://doi.org/10.31822/jomat.2024-9-3-191

Abstract

Beginning with the research question, this research paper investigates the impact of ChatGPT on the field of tourism research and education. Through a compilation review of the literature, the paper analyzes the benefits and limitations of using ChatGPT in tourism- related research and education and compares its use to traditional methods of data collection and analysis. Additionally, the study explores the potential applications of ChatGPT in the tourism industry, such as customer service and destination promotion, and how it can be used to support the development of more personalized and tailored tourism experiences. The findings suggest that ChatGPT has the potential to significantly impact the tourism industry, providing new opportunities for data collection, analysis, and personalized experiences, while also posing challenges related to bias, ethical considerations, and the need for human oversight. The study offers recommendations for future research and practice in this area, emphasizing the importance of balancing the benefits and limitations of ChatGPT with the need for ethical and responsible implementation.


Keywords

Tourism Personalized Experiences Artificial intelligence Tourism and ChatGPT Educational technology

References

  • Alyasiri, O. M., Selvaraj, K., Younis, H. A., Sahib, T. M., Almasoodi, M. F., & Hayder, I. M. (2024). A Survey on the Potential of Artificial Intelligence Tools in Tourism Information Services. Babylonian Journal of Artificial Intelligence, 1–8. https://doi.org/10.58496/BJAI/2024/001
  • Carvalho, I., & Ivanov, S. (2024). ChatGPT for tourism: applications, benefits and risks. Tourism Review, 79(2), 290-303. https://doi.org/10.1108/TR-02-2023-0088
  • Daniel, A. D., Costa, R. A., Pita, M., & Costa, C. (2017). Tourism Education: What about entrepreneurial skills? Journal of Hospitality and Tourism Management, 30, 65-72.
  • Davis, N. L., Gough, M., & Taylor, L. L. (2019). Online teaching: Advantages, obstacles, and tools for getting it right. Journal of Teaching in Travel & Tourism, 19(3), 256-263.
  • Dawes, J. (2023). Generative AI: An Overview of What’s Happening in Travel Right Now. https://skift.com/2023/04/06/generative-ai-an-overview-of-whats-happening-in-travel-right-now/
  • Demir, Ş. Ş., & Demir, M. (2023). Professionals' perspectives on ChatGPT in the tourism industry: Does it inspire awe or concern?. Journal of Tourism Theory and Research, 9(2), 61-76.. https://doi.org/10.24288/jttr.1313481
  • Dwivedi, Y. K., Pandey, N., Currie, W., & Micu, A. (2024), Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda, International Journal of Contemporary Hospitality Management, Vol. 36(1), 1-12. https://doi.org/10.1108/IJCHM-05-2023-0686
  • Frawley, T., Goh, E., & Law, R. (2019). Quality assurance at hotel management tertiary institutions in Australia: An insight into factors behind domestic and international student satisfaction. Journal of Hospitality & Tourism Education, 31(1), 1-9.
  • Goh, E., & King, B. (2020). Four decades (1980-2020) of hospitality and tourism higher education in Australia: Developments and future prospects. Journal of Hospitality & Tourism Education, 32(4), 266- 272.
  • Goh, E., & Okumus, F. (2020). Avoiding the hospitality workforce bubble: Strategies to attract and retain generation Z talent in the hospitality workforce. Tourism Management Perspectives, 33, 100603.
  • Goh, E., & Wen, J. (2021). Applying the technology acceptance model to understand hospitality management students' intentions to use electronic discussion boards as a learning tool. Journal of Teaching in Travel & Tourism, 21(2), 142-154.
  • Gursoy, D., Li, Y., & Song, H. (2023). ChatGPT and the hospitality and tourism industry: an overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 32(5), 579-592. https://doi.org/10.1080/19368623.2023.2211993
  • Julian, T. (2023). Shortcomings of ChatGPT. Journal of Chemical Education. https://doi.org/10.1021/acs.jchemed.3c00361
  • Kim, H. J., & Jeong, M. (2018). Research on hospitality and tourism education: Now and future. Tourism Management Perspectives, 25, 119-122.
  • Kirmani, A. R. (2022). Artificial intelligence-enabled science poetry. ACS Energy Letters, 8, 574-576.
  • Lee, P. C., Sun, S., Law, R., & Lee, A. H. (2016). Educational technology in hospitality management programs: Adoption and expectations. Journal of Teaching in Travel & Tourism, 16(2), 116-142.
  • Limna, P., & Kraiwanit, T. (2023). The role of ChatGPT on customer service in the hospitality industry: An exploratory study of hospitality workers' experiences and perceptions. Tourism and hospitality management, 29 (4), 583-592. https://doi.org/10.20867/thm.29.4.9
  • Liu, X., Zheng, Y., Du, Z., Ding, M., Qian, Y., Yang, Z., & Tang, J. (2021). GPT understands, too. arXiv. https://doi.org/10.48550/arXiv.2103.10385
  • Lugosi, P., & Jameson, S. (2017). Challenges in hospitality management education: Perspectives from the United Kingdom. Journal of Hospitality and Tourism Management, 31, 163-172.
  • Mejia, C. (2020). Using VoiceThread as a discussion platform to enhance student engagement in a hospitality management online course. Journal of Hospitality, Leisure, Sport & Tourism Education, 26, 100236.
  • Santhosh, R., Abinaya, M., Anusuya, V., & Gowthami, D. (2023, April). ChatGPT: Opportunities, Features and Future Prospects. In 2023 7th International Conference on Trends in Electronics and Informatics (ICOEI) (pp. 1614-1622). IEEE. https://doi.org/10.1109/ICOEI56765.2023.10125747
  • Vázquez-Cano, E., Ramírez-Hurtado, J. M., Sáez-López, J., & López-Meneses, E. (2023). ChatGPT: The brightest student in the class. Thinking Skills and Creativity, 101380. https://doi.org/10.1016/j.tsc.2023.101380
There are 22 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Contents
Authors

Jeet Dogra 0000-0002-8786-2134

Early Pub Date March 20, 2024
Publication Date
Published in Issue Year 2024 Volume: 9 Issue: 3 - FreshPapers

Cite

APA Dogra, J. (2024). ChatGPT and its significance in tourism sector: Current scenarios and future roadmaps. Journal of Multidisciplinary Academic Tourism, 9(3), 191-199. https://doi.org/10.31822/jomat.2024-9-3-191
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