A bibliometric analysis of studies on strategic management in the field of tourism

Year 2024, Issue: Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global, 1 - 11

Muhammet Caner Kaya

Abstract

Strategic management is a well-established form of management that is employed in a variety of industries, including tourism. The complexity of organizational structures and the rapidity of changes in competitive conditions make it challenging for businesses to maintain their activities. Consequently, companies persist in their existence by implementing novel and distinct strategies to oversee their operations. The fact that strategic management is a topic of interest to companies has led to a proliferation of research in this area. This study assesses the evolution of the concept of strategic management. The objective of this study is to demonstrate the trajectory of strategic management research in the field of tourism, from the past to the present, and to provide guidance for future researchers. The study employed the technique of bibliometric analysis, a qualitative research method. A total of 4,571 articles published between 2013 and 2023 and included in the Web of Science (WOS) database were subjected to analysis. The VOSviewer program was employed to analyze the studies. The analysis revealed that strategic management research in the field of tourism continues to increase. Spain, the United States, and China are the top three countries with the highest number of publications in this field. When the keywords of the studies are analyzed, the top three most used keywords are tourism, COVID-19, and sustainable tourism, respectively. Most of the articles are classified within the WoS category of "Hospitality, Leisure, Sport, Tourism." The authors with the highest number of publications are F. Okumuş, M. A. Köseoğlu, and R. Law. Upon examination of the indexes of the publications, it becomes evident that most articles are SSCI-indexed articles. Considering the aforementioned results, several suggestions have been made to researchers in this field.

Keywords

Strategic management, bibliometrics, science mapping, tourism

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