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Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü

Year 2008, Volume: 5 Issue: 3, 111 - 123, 19.11.2013

Abstract

Günümüzün küresel ortamında rekabetçi avantaj açısından kurumların sahip oldukları soyut değerler, somut değerlerden daha önemli hale gelmiştir. Kurumların sahip olduğu en önemli soyut değerlerin başında gelen itibar, kurumun paydaşları ile olan ilişkilerinde stratejik bir anlam ifade etmekte ve bu paydaşlar nezdinde farklılaşmada önemli bir rol üstlenmektedir. İtibar kurumun karşı karşıya kaldığı tüm risklerden etkilenmektedir. Bu doğrultuda kurumlar, sürekli değişik risklerin altında olan itibarlarını korumak için ileriye dönük stratejik bir bakış açısıyla kurumun tüm fonksiyonlarını kapsayan sistemli çalışmalar gerçekleştirmeli; kendilerine özgü bir kurumsal risk yönetim planı geliştirmelidir. Bu noktada kurumların halkla ilişkiler çabaları,  kurumun paydaşları ile olan çift yönlü, tutarlı ve sürekli iletişim sağlama becerilerinden ötürü itibar riski yönetim sürecinin her aşamasında amaçların gerçekleştirilmesi açısından önemli bir rol üstlenmektedir. Bu çalışmada itibarın kurumlar açısından önemi, kurumsal itibar riski yönetimi ve bu sürecin etkin bir şekilde gerçekleştirilmesinde halkla ilişkilerin rolü irdelenmiştir.

 

References

  • Anca C E ve Roderick B (2007) The Influence of Brand Image and Company Reputation Where Manufacturers Market To Small Firms: A Customer Value Perspective, Industrial Marketing Management Journal, 36, 135-137.
  • Bae J ve Cameron G T (2006) Conditioning Effect Of Prior Reputation on Perception of Corporate Giving, Public Relations Review, 32 (2), 144–150.
  • Bakan Ö ve Kalender A (2007) Halkla İlişkiler Bağlamında Kurumsal İtibar ve Kurumsal Sosyal Sorumluluk, Bilal Arık ve Mustafa Şeker (der), İletişim ve Ötesi, Tablet Yayınları, Konya, s. 345-370.
  • Barnett M L, Jermier J M ve Lafferty B A (2006) Corporate Reputation: The Definitional Landscape. Corporate Reputation Review, 9 (1), 26-38.
  • Bebbington J, Larrinaga C ve Moneva J M (2007) Corporate Social Reporting and Reputation Risk Management, Ocak 19, 2007, www.vuw.ac.nz/sacl/about/researchseminarseri es/jb011 206.pdf.
  • Beder S (2002) Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Ecopolitics: Thought and Action, 1 (4), 60-72.
  • Bennett R ve Kottaszs R (2000) Practitioner Perceptions of Corporate Reputation: An Empirical Investigation, Corporate Communications: An International Journal, 5 (4), 224-235.
  • Booth S A (2000) How Can Organizations Prepare For Reputational Crisis, Journal of Contingencies and Crisis Management, 8 (4), 153-182.
  • Bowd R ve Bowd L (2001) Assessing a Financial Value for a Corporate Entity’s Reputation; A Proposed Formula. Aralık 18, 2006, http://www.ribm.mmu.ac.uk/wps/papers/ wp02_01.pdf
  • Brammer S, Brooks C ve Pavelin S (2006) Corporate Reputation and Stock Returns: Are Good Firms Good for Investors?, Aralık 28, 2006, http://www.icmacentre.rdg.ac.uk/pdf/ discussion/ dp2006 -05.pdf.
  • Bruijns C (2006) Commentary: Should an Organization Devote Communication Dollars to Making the CEO Famous?, Aralık 17, 2006, www.praxis.massey.ac.nz/fileadmin/praxis/ files/n journal_ files/ıssue1/ commery _ paper3. pdf.
  • Campiranon K (2007) Managing Reputation in Event Planning Companies, Şubat 24, 2007, http://eprint.uq.edu.au/ archive/ 00004619/01/ kc_em_06.pdf.
  • Carmeli A (2004) Assessing Core Intangible Resources, European Management Journal, 22 (1), 110–122.
  • Chun R (2006) Innovation and Reputation: An Ethical Character Perspective, Journal Compilation, 15 (1), 63–73.
  • Collins M E (2002) SVP Commentary on… Reputation Risk, Mart 18, 2007, http://www.philadelphiafed.org/src/srcinsights/ srcinsights /q3si1.html.
  • Cravens K S ve Goad Oliver E (2006) Employees: The Key Link To Corporate Reputation Management, Business Horizons, 49 (4), 293302.
  • Davies D (2002) Risk Management -Protecting Reputation, Computer Law & Security Report, 18 (6).
  • Davies D (2006) Managing Your Reputation, Aralık 17, 2006, http://www.dbrc.co.uk /managing %20 your %20 reputation.pdf.
  • Davies G, Chun R, Da Silva, R V ve Poper S (2003) Corporate Reputation and Competitiveness, Routledge, New York.
  • Dentchev N ve Aimé H (2006) Reputation Management: Sending the Right Signal to the Right Stakeholder, Aralık 16, 2006, http://www.feb.ugent.be.
  • Doorley J ve Garcia H F (2007) Reputation Management the Key to Successful Public Relations and Corporate Communications, Routledge, New York.
  • Dowling G (2001) Creating Corporate Reputations: Identity, Image, and Performance, Oxford University Press, New York.
  • Eberl M ve Schwaiger M (2006) Corporate Reputation: Disentangling the Effects on Financial Performance, Aralık 18, 2006, http:// www.intranet-lehrstuhl.bwl.unimuenchen de.
  • Fombrun C ve Shanley M (1990) What Is a Name? Reputation Building and Corporate Building and Corporate Strategy, The Academy of Management Journal, 33 (2), 233-258.
  • Fombrun C ve Van Riel C (1997) The Reputational Landscape, Corporate Reputation Review, 1 (1), 5-13.
  • Fombrun C ve Van Riel C (2003) Fame and Fortune, Prentice Hall, New York.
  • Fombrun C, Gardberg N ve Barnett M (2000) Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk, Business and Society Review, 105 (1), 85-106.
  • Gaultier-Gailarda S ve Louisot J P (2006) Risks to Reputation: A Global Approach, The Geneva Papers 31, 425–445.
  • Grieg-Gran M (2002) Financial Incentives for Improved Sustainability Performance: The Business Case and the Sustainability Dividend, Mining, Minerals and Sustainable Development, Ağustos 29, 2006, http://www. iied.org/mmsd/mmsd_pdfs/047grieg-gran. pdf.
  • Heugens P M, Van Riel C, Frans A J ve Van Den B (2004) Reputation Management Capabilities As Decision Rules, Journal of Management Studies, 41 (8), 1349–1377.
  • http://dictionary.cambridge.org, Kasım 29, 2007
  • Jones G H, Jones B H ve Little P L (2007) Reputation as Reservoir: The Value of Corporate Goodwill as a Buffer against Loss in Times of Economic Crisis, 1 Ocak, 2007, http:// paws.wcu.edu/gjones/repasreservoir.pdf.
  • Jones G H, Jones B H ve Little P L (1998) The Benefit of a Good Reputation: An Empirical Analysis, Academy of Managerial Communications Journal, 2 (1).
  • Joosub T S (2006) Risk Management Strategies to Maintain Corporate Reputation, Master Tezi, University of South Africa Business Management.
  • Larkin J (2003) Strategic Reputation Risk Management, Palgrave Macmillan, New York.
  • Laufer D ve Coombs T (2006) How Should a Company Respond To a Product Harm Crisis? The Role of Corporate Reputation and Consumer-Based Cues, Business Horizons, 49 (5), 379-385.
  • Le Roux J R (2003) Corporate Reputation In The Information Technology Industry: A South African Case Study University of Pretoria, Master Tezi, Mcom In Communication Management Faculty of Economic And Management Sciences.
  • Little A (2007) The Business Case of Corporate Citizenship, Mart 20, 2007, http://www. adlittle.com/ insights/studies/pdf/ corporatecitizenship.pdf.
  • Louisot J (2007) Risk Management in Practice: Reputation, Aralık 20, 2007, http://www. risk managementmagazine.com.au/articles/67/0c02 c 967. asp?type=125&category=1239.
  • Martin G ve Hetrick S (2006) Corporate Reputations, Branding and People Management: A Strategic Approach To HR, ButterworthHeineman Publications, Burlington.
  • Nakra P (2000) Corporate Reputation Management: “CRM” With A Strategic Twist?, Public Relations Quarterly, 45 (2), 35-42.
  • Nguye N ve Leblanc G (2001), Image and Reputation of Higher Education Institutions in Students’ Retention Decisions, International Journal of Educational Management, 15 (6), 303-311.
  • O’Callaghan T (2006) The Regulatory Power of the Corporate Reputation: Corporations Confront Anti-Corporate Activism in An Era of Globalization, Kasım 11, 2006, http://www. shiga-u.ac.jp /28/10/2/3 res.3/a1ocallaghan 200406.pdf.
  • Oury J (2006) A Guide to Corporate Social Responsibility What Do I Do Differently on a Monday Morning, Kasım 18, 2006, www. ouryclark.com/fileserve.aspx?oıd=188&lıd=0.
  • Pagnoncelli N (2006) Corporate Reputation with Consumer-Clients, Ipsos Ideas, March, 7– 9.
  • Perry J ve De Fontnouvelle P (2007) Measuring Reputational Risk: The Market Reaction to Operational Loss Announcements, Kasım 19, 2007, http://www.bos.frb.org.
  • Public Relations in Reputation Rescue Mode in Accounting Industry (2002) PR News, 58 (28), Kasım 20, 2007, http://www.prnewsonline. com / news/5755.html.
  • Rayner J (2003) Managing Reputational Risk, John Wiley.
  • Rayner J (2004) Managing Reputational Risk, Ağustos 10, 2006, http://www.eurolog.co.uk
  • Resnick J (2004) Corporate Reputation: Managing Corporate Reputation- Appling Rigorous Measures To A Key Asset, Journal of Business Strategy, 25 (3), 30-38.
  • Resnick J (2006) Reputational Risk Management, FSA Times, Third Quarter 2006, 5 (3).
  • Sakurai M ve Scarbrough P (2006) Decline of Corporate Reputation Caused By Violation Of Corporate Governance And Compliance: The Japanese Case, 10th RI Conference On Reputation, Image, Identity & Competitiveness, 25-28 May 2006, New York.
  • Sy-Feng W, Wen-Hsien C ve Jen-Shou Y (1999) Dynamic Modeling of Corporate Reputation Management Process, 5th Australian & New Zealand Systems Conference, July 20 – 23 1999, Wellington-New Zealand.
  • Terlaak A (2000) Forming Alliances with Regulators: The Case of Environmental Voluntary Agreements, Şubat 17, 2007, http://www.oikos-stiftung.unisg.ch/academy 2000/ terlaak 1.pdf.
  • Testa M (2006) Corporate Social Responsibility and Reputation Risk Analysis, Corporate Responsibility Research Conference, September 3–5 2006, Dublin.
  • Turanlı M, Özden Ü H ve Demirhan D (2002) Seçim Tartışmalarının Hisse Senedi Piyasasına Etkisi, İstanbul Ticaret Üniversitesi Dergisi, 1 (2), 1–14.
  • Turner M (2004) Reputation, Risk and Governance, Risk Management Topic Paper, 6, 1-8.
  • Wiedmann K P ve Hennigs N (2006) Corporate Social Capital and Corporate Reputations, 10th RI Conference On Reputation, Image, Identity & Competitiveness, 25–28 May 2006, New York.
  • Wry T ve Deephouse D L (2006) An Examination of the Relationship between Corporate Social Performance and Stakeholder Perceptions of Corporate Social Performance, Aralık 25, 2007, http://www.reputationinstitute.com/ members/nyc06/wry.pdf
  • Yang S (2005) The Effects of OrganizationPublic Relationships on Organizational Reputation from the Perspective of Publics, Doktora Tezi, University of Maryland Communication Department, Maryland.
  • Zyglidopoulos S C (2005) The Impact of Downsizing on Corporate Reputation, British Journal of Management, 16 (3), 11-25.
Year 2008, Volume: 5 Issue: 3, 111 - 123, 19.11.2013

Abstract

References

  • Anca C E ve Roderick B (2007) The Influence of Brand Image and Company Reputation Where Manufacturers Market To Small Firms: A Customer Value Perspective, Industrial Marketing Management Journal, 36, 135-137.
  • Bae J ve Cameron G T (2006) Conditioning Effect Of Prior Reputation on Perception of Corporate Giving, Public Relations Review, 32 (2), 144–150.
  • Bakan Ö ve Kalender A (2007) Halkla İlişkiler Bağlamında Kurumsal İtibar ve Kurumsal Sosyal Sorumluluk, Bilal Arık ve Mustafa Şeker (der), İletişim ve Ötesi, Tablet Yayınları, Konya, s. 345-370.
  • Barnett M L, Jermier J M ve Lafferty B A (2006) Corporate Reputation: The Definitional Landscape. Corporate Reputation Review, 9 (1), 26-38.
  • Bebbington J, Larrinaga C ve Moneva J M (2007) Corporate Social Reporting and Reputation Risk Management, Ocak 19, 2007, www.vuw.ac.nz/sacl/about/researchseminarseri es/jb011 206.pdf.
  • Beder S (2002) Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Ecopolitics: Thought and Action, 1 (4), 60-72.
  • Bennett R ve Kottaszs R (2000) Practitioner Perceptions of Corporate Reputation: An Empirical Investigation, Corporate Communications: An International Journal, 5 (4), 224-235.
  • Booth S A (2000) How Can Organizations Prepare For Reputational Crisis, Journal of Contingencies and Crisis Management, 8 (4), 153-182.
  • Bowd R ve Bowd L (2001) Assessing a Financial Value for a Corporate Entity’s Reputation; A Proposed Formula. Aralık 18, 2006, http://www.ribm.mmu.ac.uk/wps/papers/ wp02_01.pdf
  • Brammer S, Brooks C ve Pavelin S (2006) Corporate Reputation and Stock Returns: Are Good Firms Good for Investors?, Aralık 28, 2006, http://www.icmacentre.rdg.ac.uk/pdf/ discussion/ dp2006 -05.pdf.
  • Bruijns C (2006) Commentary: Should an Organization Devote Communication Dollars to Making the CEO Famous?, Aralık 17, 2006, www.praxis.massey.ac.nz/fileadmin/praxis/ files/n journal_ files/ıssue1/ commery _ paper3. pdf.
  • Campiranon K (2007) Managing Reputation in Event Planning Companies, Şubat 24, 2007, http://eprint.uq.edu.au/ archive/ 00004619/01/ kc_em_06.pdf.
  • Carmeli A (2004) Assessing Core Intangible Resources, European Management Journal, 22 (1), 110–122.
  • Chun R (2006) Innovation and Reputation: An Ethical Character Perspective, Journal Compilation, 15 (1), 63–73.
  • Collins M E (2002) SVP Commentary on… Reputation Risk, Mart 18, 2007, http://www.philadelphiafed.org/src/srcinsights/ srcinsights /q3si1.html.
  • Cravens K S ve Goad Oliver E (2006) Employees: The Key Link To Corporate Reputation Management, Business Horizons, 49 (4), 293302.
  • Davies D (2002) Risk Management -Protecting Reputation, Computer Law & Security Report, 18 (6).
  • Davies D (2006) Managing Your Reputation, Aralık 17, 2006, http://www.dbrc.co.uk /managing %20 your %20 reputation.pdf.
  • Davies G, Chun R, Da Silva, R V ve Poper S (2003) Corporate Reputation and Competitiveness, Routledge, New York.
  • Dentchev N ve Aimé H (2006) Reputation Management: Sending the Right Signal to the Right Stakeholder, Aralık 16, 2006, http://www.feb.ugent.be.
  • Doorley J ve Garcia H F (2007) Reputation Management the Key to Successful Public Relations and Corporate Communications, Routledge, New York.
  • Dowling G (2001) Creating Corporate Reputations: Identity, Image, and Performance, Oxford University Press, New York.
  • Eberl M ve Schwaiger M (2006) Corporate Reputation: Disentangling the Effects on Financial Performance, Aralık 18, 2006, http:// www.intranet-lehrstuhl.bwl.unimuenchen de.
  • Fombrun C ve Shanley M (1990) What Is a Name? Reputation Building and Corporate Building and Corporate Strategy, The Academy of Management Journal, 33 (2), 233-258.
  • Fombrun C ve Van Riel C (1997) The Reputational Landscape, Corporate Reputation Review, 1 (1), 5-13.
  • Fombrun C ve Van Riel C (2003) Fame and Fortune, Prentice Hall, New York.
  • Fombrun C, Gardberg N ve Barnett M (2000) Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk, Business and Society Review, 105 (1), 85-106.
  • Gaultier-Gailarda S ve Louisot J P (2006) Risks to Reputation: A Global Approach, The Geneva Papers 31, 425–445.
  • Grieg-Gran M (2002) Financial Incentives for Improved Sustainability Performance: The Business Case and the Sustainability Dividend, Mining, Minerals and Sustainable Development, Ağustos 29, 2006, http://www. iied.org/mmsd/mmsd_pdfs/047grieg-gran. pdf.
  • Heugens P M, Van Riel C, Frans A J ve Van Den B (2004) Reputation Management Capabilities As Decision Rules, Journal of Management Studies, 41 (8), 1349–1377.
  • http://dictionary.cambridge.org, Kasım 29, 2007
  • Jones G H, Jones B H ve Little P L (2007) Reputation as Reservoir: The Value of Corporate Goodwill as a Buffer against Loss in Times of Economic Crisis, 1 Ocak, 2007, http:// paws.wcu.edu/gjones/repasreservoir.pdf.
  • Jones G H, Jones B H ve Little P L (1998) The Benefit of a Good Reputation: An Empirical Analysis, Academy of Managerial Communications Journal, 2 (1).
  • Joosub T S (2006) Risk Management Strategies to Maintain Corporate Reputation, Master Tezi, University of South Africa Business Management.
  • Larkin J (2003) Strategic Reputation Risk Management, Palgrave Macmillan, New York.
  • Laufer D ve Coombs T (2006) How Should a Company Respond To a Product Harm Crisis? The Role of Corporate Reputation and Consumer-Based Cues, Business Horizons, 49 (5), 379-385.
  • Le Roux J R (2003) Corporate Reputation In The Information Technology Industry: A South African Case Study University of Pretoria, Master Tezi, Mcom In Communication Management Faculty of Economic And Management Sciences.
  • Little A (2007) The Business Case of Corporate Citizenship, Mart 20, 2007, http://www. adlittle.com/ insights/studies/pdf/ corporatecitizenship.pdf.
  • Louisot J (2007) Risk Management in Practice: Reputation, Aralık 20, 2007, http://www. risk managementmagazine.com.au/articles/67/0c02 c 967. asp?type=125&category=1239.
  • Martin G ve Hetrick S (2006) Corporate Reputations, Branding and People Management: A Strategic Approach To HR, ButterworthHeineman Publications, Burlington.
  • Nakra P (2000) Corporate Reputation Management: “CRM” With A Strategic Twist?, Public Relations Quarterly, 45 (2), 35-42.
  • Nguye N ve Leblanc G (2001), Image and Reputation of Higher Education Institutions in Students’ Retention Decisions, International Journal of Educational Management, 15 (6), 303-311.
  • O’Callaghan T (2006) The Regulatory Power of the Corporate Reputation: Corporations Confront Anti-Corporate Activism in An Era of Globalization, Kasım 11, 2006, http://www. shiga-u.ac.jp /28/10/2/3 res.3/a1ocallaghan 200406.pdf.
  • Oury J (2006) A Guide to Corporate Social Responsibility What Do I Do Differently on a Monday Morning, Kasım 18, 2006, www. ouryclark.com/fileserve.aspx?oıd=188&lıd=0.
  • Pagnoncelli N (2006) Corporate Reputation with Consumer-Clients, Ipsos Ideas, March, 7– 9.
  • Perry J ve De Fontnouvelle P (2007) Measuring Reputational Risk: The Market Reaction to Operational Loss Announcements, Kasım 19, 2007, http://www.bos.frb.org.
  • Public Relations in Reputation Rescue Mode in Accounting Industry (2002) PR News, 58 (28), Kasım 20, 2007, http://www.prnewsonline. com / news/5755.html.
  • Rayner J (2003) Managing Reputational Risk, John Wiley.
  • Rayner J (2004) Managing Reputational Risk, Ağustos 10, 2006, http://www.eurolog.co.uk
  • Resnick J (2004) Corporate Reputation: Managing Corporate Reputation- Appling Rigorous Measures To A Key Asset, Journal of Business Strategy, 25 (3), 30-38.
  • Resnick J (2006) Reputational Risk Management, FSA Times, Third Quarter 2006, 5 (3).
  • Sakurai M ve Scarbrough P (2006) Decline of Corporate Reputation Caused By Violation Of Corporate Governance And Compliance: The Japanese Case, 10th RI Conference On Reputation, Image, Identity & Competitiveness, 25-28 May 2006, New York.
  • Sy-Feng W, Wen-Hsien C ve Jen-Shou Y (1999) Dynamic Modeling of Corporate Reputation Management Process, 5th Australian & New Zealand Systems Conference, July 20 – 23 1999, Wellington-New Zealand.
  • Terlaak A (2000) Forming Alliances with Regulators: The Case of Environmental Voluntary Agreements, Şubat 17, 2007, http://www.oikos-stiftung.unisg.ch/academy 2000/ terlaak 1.pdf.
  • Testa M (2006) Corporate Social Responsibility and Reputation Risk Analysis, Corporate Responsibility Research Conference, September 3–5 2006, Dublin.
  • Turanlı M, Özden Ü H ve Demirhan D (2002) Seçim Tartışmalarının Hisse Senedi Piyasasına Etkisi, İstanbul Ticaret Üniversitesi Dergisi, 1 (2), 1–14.
  • Turner M (2004) Reputation, Risk and Governance, Risk Management Topic Paper, 6, 1-8.
  • Wiedmann K P ve Hennigs N (2006) Corporate Social Capital and Corporate Reputations, 10th RI Conference On Reputation, Image, Identity & Competitiveness, 25–28 May 2006, New York.
  • Wry T ve Deephouse D L (2006) An Examination of the Relationship between Corporate Social Performance and Stakeholder Perceptions of Corporate Social Performance, Aralık 25, 2007, http://www.reputationinstitute.com/ members/nyc06/wry.pdf
  • Yang S (2005) The Effects of OrganizationPublic Relationships on Organizational Reputation from the Perspective of Publics, Doktora Tezi, University of Maryland Communication Department, Maryland.
  • Zyglidopoulos S C (2005) The Impact of Downsizing on Corporate Reputation, British Journal of Management, 16 (3), 11-25.
There are 61 citations in total.

Details

Primary Language Turkish
Journal Section Compilation Articles
Authors

Ebru Uzunoğlu This is me

Burcu Öksüz This is me

Publication Date November 19, 2013
Submission Date December 6, 2013
Published in Issue Year 2008 Volume: 5 Issue: 3

Cite

APA Uzunoğlu, E., & Öksüz, B. (2013). Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü. Selçuk İletişim, 5(3), 111-123. https://doi.org/10.18094/si.44795