A Study Of Public Relations Practices Of National Economy And Saving Society Based On Cultural-Economic Model
Abstract
Established in 1929, National Economy and Saving Society realized important communicative efforts for public relations history of Turkey, to sustain new consumption norms and habits by citizens based on the economic polices during 1930s. In this study, public relations practices of National Economy and Saving Society is examined in the frame of cultural-economic model developed from circuit of culture. National Economy and Saving Society’s public relations practices during 1930’s to encourage the use of domestic goods and thrift are analyzed by historical case study approach and through moments of circuit of culture- production, regulation, representation, identity and consumption.
Keywords
Public Relations history circuit of culture cultural-economic model National Economy and Saving Society Historical Case Study
References
- Ciszek, E. (2017). Public relations, activism and identity: A cultural-economic examination of contemporary LGBT activism. Public Relations Review, 43, 809–816. Curtin, P. A., & Gaither, T. K. (2005). Privileging identity, difference, and power: The circuit of culture as a basis for public relations practice. Journal of Public Relations Research, 17, 91–115. Curtin, P. A., & Gaither, T. K. (2007). International public relations: Negotiating culture, identity, and power. Thousand Oaks, CA: Sage. Du Gay, P., Hall, S., Janes, L., Mackay, H., & Negus, K. (1997). Doing cultural studies: The story of the sony walkman. London, UK: Sage. Duman, D., (1992), “Milli İktisat ve Tasarruf Cemiyeti”, Çağdaş Türkiye Tarihi Araştırmaları Dergisi, DEÜ Atatürk İlkeleri ve Inkılap Tarihi Enstitüsü, cilt:1, sayı:2, s.127-143. Duman, D., (1993), “Yerli Malı Haftaları”, Tarih ve Toplum, cilt 19, sayı: 111, s. 15-19. Edwards, L. (2018). Understanding Public Relations. London: Sage. Gaither, T., & Curtin, P. (2008). International public relations: Toward an integrated theoretical base. In T. Hansen-Horn & B. Dostal Neff (Eds.), Public relations: From theory to practice (pp. 281–300). Boston, MA: Allyn and Bacon. Gaither, T. K., & Al-Kandari, A. J. (2014). The cultural-economic model and public relations in the Middle East: An examination of the Islamic banking system in Kuwait. Public Relations Review, 40, 33-41. Güven Toker, N. (2019). “Cumhuriyetin İlk Yıllarında Toplumla Bütünleşme Projesi Olarak Milli İktisat ve Tasarruf Cemiyeti”, History Studies, 11/2, Nisan 2019, s.655-679. Hall, S. (2017). Temsil: Kültürel Temsiller ve Anlamlandırma Uygulamaları. İstanbul: Pinhan L’Etang, J. (2014). Writing PR history: Issues, methods and politics. In B. St. John, M. O. Lamme, & J. L’Etang (Eds.), Pathways to public relations: Histories of practice and profession (pp. xix–xxxviii). London, UK and New York, NY: Routledge. Lamme, M. O., & Russell, K. M. (2010). Removing the spin: Toward a new theory of public relations history. Journalism & Communication Monographs, 11(4). Russell, K. M., & Lamme, M. O. (2016). Theorizing public relations history: The roles of strategic intent and human agency. Public Relations Review, 42, 741–747. doi:10.1016/j.pubrev.2016.04.002 Tokgöz, E. ve Uygur, E. (2009). Türkiye Ekonomi Kurumu: Ankara. Üstel, F. (2014). Makbul Vatandaşın Peşinde. İstanbul: İletişim
Kültürel- Ekonomik Model Çerçevesinde Milli İktisat ve Tasarruf Cemiyeti Halkla İlişkiler Çalışmaları Üzerine Bir İnceleme
Abstract
1929 yılında kurulan Milli İktisat ve Tasarruf Cemiyeti, 1930’lu yıllarda dönemin iktisat politikasına uygun olarak vatandaşlarda yeni tüketim normunun ve alışkanlıklarının benimsenmesini sağlamak amacıyla, Türkiye halkla ilişkiler tarihi için önem taşıyan iletişimsel çalışmalar yürütmüştür. Bu çalışmada Cemiyetin halkla ilişkiler çalışmaları, kültürel devinim yaklaşımını temel alan kültürel-ekonomik model çerçevesinde incelenmiştir. Milli İktisat ve Tasarruf Cemiyeti’nin 1930’lu yıllarda yerli malı kullanımının ve tasarrufta bulunmanın teşvikini sağlamak için planladığı ve uyguladığı halkla ilişkiler çalışmaları kültürel devinimin üretim, temsil, düzenleme, kimlik ve tüketim uğrakları bağlamında tarihsel vaka incelemesi yöntemiyle analiz edilmiştir.
Keywords
kültürel-ekonomik model Halkla ilişkiler tarihi kültürel devinim Milli İktisat ve Tasarruf Cemiyeti tarihsel vaka analizi
References
- Ciszek, E. (2017). Public relations, activism and identity: A cultural-economic examination of contemporary LGBT activism. Public Relations Review, 43, 809–816. Curtin, P. A., & Gaither, T. K. (2005). Privileging identity, difference, and power: The circuit of culture as a basis for public relations practice. Journal of Public Relations Research, 17, 91–115. Curtin, P. A., & Gaither, T. K. (2007). International public relations: Negotiating culture, identity, and power. Thousand Oaks, CA: Sage. Du Gay, P., Hall, S., Janes, L., Mackay, H., & Negus, K. (1997). Doing cultural studies: The story of the sony walkman. London, UK: Sage. Duman, D., (1992), “Milli İktisat ve Tasarruf Cemiyeti”, Çağdaş Türkiye Tarihi Araştırmaları Dergisi, DEÜ Atatürk İlkeleri ve Inkılap Tarihi Enstitüsü, cilt:1, sayı:2, s.127-143. Duman, D., (1993), “Yerli Malı Haftaları”, Tarih ve Toplum, cilt 19, sayı: 111, s. 15-19. Edwards, L. (2018). Understanding Public Relations. London: Sage. Gaither, T., & Curtin, P. (2008). International public relations: Toward an integrated theoretical base. In T. Hansen-Horn & B. Dostal Neff (Eds.), Public relations: From theory to practice (pp. 281–300). Boston, MA: Allyn and Bacon. Gaither, T. K., & Al-Kandari, A. J. (2014). The cultural-economic model and public relations in the Middle East: An examination of the Islamic banking system in Kuwait. Public Relations Review, 40, 33-41. Güven Toker, N. (2019). “Cumhuriyetin İlk Yıllarında Toplumla Bütünleşme Projesi Olarak Milli İktisat ve Tasarruf Cemiyeti”, History Studies, 11/2, Nisan 2019, s.655-679. Hall, S. (2017). Temsil: Kültürel Temsiller ve Anlamlandırma Uygulamaları. İstanbul: Pinhan L’Etang, J. (2014). Writing PR history: Issues, methods and politics. In B. St. John, M. O. Lamme, & J. L’Etang (Eds.), Pathways to public relations: Histories of practice and profession (pp. xix–xxxviii). London, UK and New York, NY: Routledge. Lamme, M. O., & Russell, K. M. (2010). Removing the spin: Toward a new theory of public relations history. Journalism & Communication Monographs, 11(4). Russell, K. M., & Lamme, M. O. (2016). Theorizing public relations history: The roles of strategic intent and human agency. Public Relations Review, 42, 741–747. doi:10.1016/j.pubrev.2016.04.002 Tokgöz, E. ve Uygur, E. (2009). Türkiye Ekonomi Kurumu: Ankara. Üstel, F. (2014). Makbul Vatandaşın Peşinde. İstanbul: İletişim
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Compilation Articles |
| Authors | |
| Publication Date | July 1, 2020 |
| Submission Date | March 5, 2020 |
| Published in Issue | Year 2020 Volume: 13 Issue: 2 |
