Research Article
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Ethnocentrism and Consumer Relation: Foresight of Intention to Purchase Domestic Cars

Year 2022, Volume 15, Issue 1, 110 - 141, 15.04.2022
https://doi.org/10.18094/josc.976314

Abstract

Research on purchasing intentions of consumer individuals indicates that there is a significant relationship between ethnocentrism and nationalism. In this context, the study in the context of ethnocentrism “What is the importance of ethnocentrism on the attitudes and behaviors of the active members registered with the Malatya Chamber of Commerce and Industry towards Turkey’s Automobile Enterprise Group TOGG project and their intention to purchase the domestic and national electric car TOGG brand?” It is about seeking an answer to the basic problematic. In the context of the research methodology, an empirical study was carried out through quantitative research method and survey technique, and frequency, factor and artificial neural network analysis were applied in SPSS 25 program to the quantitative raw data set obtained for consumers’ attitudes and behaviors towards domestic automobiles and purchase intentions. Research findings show that in the context of ethnocentrism, individuals think that the TOGG project will be successful and that the TOGG brand domestic and national electric car will be in demand in the Turkish and world automobile industry, while it shows that their pre-order intentions will be high and that they will replace their existing cars with the domestic and national electric car TOGG brand , it predicts that nationalist and patriotic feelings will be important in their purchase intentions.

References

  • Adorno, T. W., Frenkel, B. E., Levinson, D., & Sanford, R. N. (1950). The Advances in Consumer Research. T. W. Adorno içinde, The Authoritarian Personality (s. 167-179). New York: NY:Harper.
  • Albarq, A., & Nik Mat, N. K. (2007). Antecedents of Consumer Ethnocentrism. Presented In Australian and New Zealand Marketing Academy Conference, (s. 2099-2110). Australian and New Zealand.
  • Aryadoust, V., & Goh, C. C. (2014). Predicting Listening Item Difficulty with Language Complexity Measures: A Comparative Data Mining Study. CaMLA Working Papers, 1-39.
  • Balabanis, G., Diamantopoulos, A., Mueller, R., & Melewar, T. (2001). The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric, Tendencies. Journal Of International Business Studies, 32(1), 157-175.
  • Belk, R. (1988). Possessions and the Extended Self. Journal Of Consumer Research, 15(2), 139-168.
  • Büyüköztürk, Ş. (2004). Sosyal Bilimler İçin Veri Analizi El Kitabı. Ankara: Pegem A Yayıncılık.
  • Chowdhury, T. (2013). Understanding consumer ethnocentrism in developing countries: Case Banglades. Journal Of Global Marketing, 26, 224-236.
  • Chung, J. E., & Pysarchik, D. T. (2000). A Model of Behavioral Intention to Buy Domestic Versus Imported Products in A Confucian Culture. Marketing Intellegence and Planning, 18(5), 281-291.
  • Erdogan, R. T. (2019, 12 27). Türkiye'nin yerli otomobilinin tanıtımı HT Stüdyo'da - CANLI YAYIN. www.youtube.com: https://www.youtube.com/watch?v=MDhMgrh7A0Y adresinden alındı
  • Forbes, H. D. (1985). Nationalism, Ethnocentrism, and Personality. Chicago: The University Press.
  • George, D., & Mallery, P. (2016). IBM SPSS Statistics 23 Step by Step: A Simple Guide and Reference. New York: Routledge Taylor & Francis.
  • Good , L. K., & Huddleston, P. (1995). Ethnocentrism Of Polish and Russian Consumers: Are Feelings and Intentions Related. International Marketing Review, 5(12), 35-48.
  • Good, L. K., & Huddleston, P. (1995). Ethnocentrism of Polish and Russian consumers: Are feelings and intentions related? International Marketing Review, 12(5), 35-48.
  • Han, C. M. (1988). The Role of Consumer Patriotism in the Choice of Domestic Versus Foreign Products. Journal of Advertising Research, 5(2), 25-32.
  • Han, C. M. (1988). The Role of Consumer Patriotism in the Choise of Domestic Versus Foreign Products. Journal of Advertising Research, 2(5), 25-32.
  • Han, C. M., & Terpstra, V. (1988). Country of Origin Effects for Uni-national and Binational Products. Journal of International Business Studies(19), 235-255.
  • https://tr.euronews.com. (2019, Aralık 26). Mart 23, 2021 tarihinde https://tr.euronews.com: https://tr.euronews.com/2019/12/26/turkiye-de-son-15-yilda-en-cok-hangi-marka-otomobil-satildi adresinden alındı
  • https://www.aa.com.tr. (2021, Ocak 7). Mart 18, 2021 tarihinde https://www.aa.com.tr: https://www.aa.com.tr/tr/ekonomi/otomotiv-sektoru-2020yi-25-5-milyar-dolar-ihracatla-kapatti/2101559 adresinden alındı
  • https://www.dunya.com. (2021, Şubat 2021). Mart 18, 2021 tarihinde https://www.dunya.com: https://www.dunya.com/ekonomi/trafige-kayitli-arac-sayisi-yuzde-44-artti-haberi-611987 adresinden alındı
  • https://www.hurriyet.com.tr. (2020, Haziran 21). Mart 20, 2021 tarihinde https://www.hurriyet.com.tr: https://www.hurriyet.com.tr/ekonomi/bakan-varank-yerli-otomobil-2022de-yollarda-41546946 adresinden alındı
  • Hürriyet. (2011, 09 15). http://www.hurriyet.com.tr/ekonomi/18729422.asp. 01 13, 2020 tarihinde http://www.hurriyet.com.tr: http://www.hurriyet.com.tr/ekonomi/18729422.asp adresinden alındı
  • Jain, S. C. (1990). International Marketing. PWS-KENT Publishing Company, 218.
  • Javalgi, R. G., Khare, V. P., Gross, A. C., & Scherer, R. F. (2005). An application of the consumer ethnocentrism model to French consumers. International Business Review(14), 325-344.
  • Kamaruddin, A. R., Mokhlis, S., & Othman, M. (2002). Ethnocentrism Orientation and Choice Decisions of Malaysian Consumers: The Effect of Socio-Cultural and Demographic Factors. Asia Pasific Management Review, 7(4), 553-572.
  • Karakaş, M. G. (2019). Türkiye’nin Otomobili Sahneye Çıktı ‘Yeni Lige’ Yolculuk Başladı. Gebze: Türkiye'nin Otomobili Girişim Grubu.
  • Klein , J., Ettenson , R., & Morris , M. (1998). The Animosity Model of Foregin Product Purchase: An Empirical Test in the People’s Republic of China. Journal Of Marketing, 62(1), 89-101.
  • Küçükemiroğlu, O. (1999). Market segmentation by using consumer lifestyle dimensions and ethnocentrism. European Journal of Marketing, 33(5/6), 470-487.
  • Martinez, T., Zapata, J., & Garcia, S. (2000). Consumer ethnocentrism measurement An assessment of the reliability and validity of the CETSCALE in Spain. European Journal of Marketing, 34(11/12), 1353-1373.
  • Mutlu, M. H., Çeviker, A., & Çirkin, Z. (2011). Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye Suriye Üzerine Karşılaştırmalı Analiz. Sosyo Ekonomi(1), 52-74.
  • Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches (7 b.). Harlow, United Kingdom: Pearson Education Limited.
  • Nguyen, T. D., & ve diğerleri. (2008). Consumer Ethnocenrism, Cultural Sensitivity and Intention to Purchase Local Products-Evidence from Vietnam. Journal of Consumer Behaviour, 7(1), 88-100.
  • Queirós, A., Faria, D., & Almeida, F. (2017). Strengths and Limitations of Qualitative and Quantitative Research Methods. European Journal of Education Studies, 369-387. doi:10.5281/zenodo.887089
  • Ray, J. J. (1971). Ethnocentrism Attitudes and Behaviour. The Australian Quartly(43), 89-97.
  • Resmi Gazete. (2019, 12 26). https://www.resmigazete.gov.tr/eskiler/2019/12/20191227-2.pdf. www.resmigazete.gov.tr. adresinden alındı
  • Schiffman, L. G., & Kanuk, L. L. (2000). Consumer Behavior (7th Edition b.). London: Prentice-Hall.
  • Shankarmahesh, M. N. (2006). Consumer Ethnocentrism: an integrative review of its antecedents and consequences. International Marketing Review, 23(2), 146-171.
  • Shimp, T., & Sharma , S. (1987). Consumer Ethnocentrism: Construction and Validation of The CETSCALE. Jornal Of Marketing Research, 24(8), 280-289.
  • Spillan, J. E., Kucukemiroglu, O., & Mayolo, C. A. (2007). Profiling Peruvian Consumers, Lifestyles, Market, Segmentation and Ethnocentrism. Latin American Business Review, 8(4), 38-59.
  • SPSS. (2007). SPSS Neural Networks. Chicago: SPSS Inc.
  • Sumner , W. G. (1906). Folkways. A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and Morals. The American Historical Review, 13(1), 116-117. doi:https://doi.org/10.1086/ahr/13.1.116
  • Terence, A. (1984). Consumer Ethnocentrism : The Concept and a Preliminary Emprical Test. Advances İn Consumer Research, 285-290.
  • TOGG. (2019, 12 27). https://www.togg.com.tr/Dosyalar/Press/togg-product-press-release.pdf. www.togg.com.tr. adresinden alındı
  • TOGG. (2019). Turkey’s Automobile Featured ‘New League’ Journey Started. Gebze: Türkiye'nin Otomobili Girişimi Grubu.
  • TOGG. (2019). Türkiye'nin Otomobili Girişim Grubu - Ürün Bülteni. Gebze: Türkiye'nin Otomobili Girişim Grubu.
  • Uzkurt, C., & Özmen , M. (2004). Tüketici Etnosentrizmi ve Ülke Orijini Etkisinin Tüketicilerin Yerli ve Yabancı Ürünlere Yönelik Tutumlarına Etkileri. Ankara: Gazi Üniversitesi.
  • Uzkurt, C., & Özmen, M. (2004). Tüketici etnosentrizmi ve ülke orijini etkisinin tüketicilerin yerli ve yabancı ürünlere yönelik tutumlarına etkileri. 9.Ulusal Pazarlama Kongresi Bildiriler Kitabı, (s. 262-274). Ankara.
  • Wall, M., & Heslop, L. A. (1986). Consumer Attitudes toward Canadian-made versus imported products. Journal of the Academy of Marketing Science(14), 27-36.
  • Wang, X., & Chen, Z. (2004). Does Country of Origin Matter in the Relationship Between Brand Personality and Purchase Intention in Emerging Economies? International Marketing Review, 25(4), 458-474.
  • Witkowski, T. H. (1998). Consumer ethnocentrism in two emerging markets: determinants and predictive validity. Advances In Consumer Research(25), 258-263.
  • Yarangümelioğlu, D., & İşler, D. B. (2014). Marka bağlılığı ve etnosentrizm çerçevesinde tüketici satın alma davranışları. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi(39), 91-110.
  • Yazıcıoğlu, Y., & Erdoğan, S. (2014). SPSS Uygulamalı Bilimsel Araştırma Yöntemleri. Ankara: Detay Yayıncılık.
  • Yıldırım, A., & Şimşek, H. (2018). Sosyal Bilimlerde Nitel Araştırma Yöntemleri (11 b.). Ankara: Seçkin Akademik ve Mesleki Yayınlar.
  • Yoo, B., Donthu , N., & Lee , S. (2000). An examination of selected marketing mix elements and brand equity. Journal Of The Academy Of Marketing Science, 28(2), 195-211.
  • Zhang, G., Patuwo, B. E., & Hu, M. Y. (1998). Forecasting With Artificial Neural Networks: The State of The Art. International Journal of Forecasting, 14(1), 35-62. doi:10.1016/S0169-2070(97)00044-7

Etnosentrizm ve Tüketici İlişkiselliği: Yerli Otomobil Satın Alma Niyetinin Öngörüsü

Year 2022, Volume 15, Issue 1, 110 - 141, 15.04.2022
https://doi.org/10.18094/josc.976314

Abstract

Tüketici bireylerin satın alma niyetleri üzerine yapılan araştırmalar etnosentrizm ile milliyetçilik arasında anlamlı bir ilişkinin olduğunu ifade etmektedir. Bu bağlamda çalışma etnosentrizm bağlamında “Malatya Ticaret ve Sanayi odasına kayıtlı aktif üyelerin Türkiye’nin Otomobili Girişim Grubu TOGG projesine yönelik tutum ve davranışları ve yerli ve milli elektrikli otomobil TOGG markasını satın alma niyeti üzerinde etnosentrizmin önemi nedir?” temel sorunsalına cevap aramayı konu edinmektedir. Araştırmanın metodolojisi bağlamında nicel araştırma yöntemi ve anket tekniği aracılığıyla ampirik bir çalışma gerçekleştirilerek tüketicilerin yerli otomobile yönelik tutum ve davranışları ve satın alma niyetlerine yönelik elde edilen nicel ham veri setine SPSS 25 programında frekans, faktör ve yapay sinir ağı analizi uygulanmıştır. Araştırma bulguları etnosentrizm bağlamında bireylerin TOGG projesinin başarılı olacağını ve TOGG marka yerli ve milli elektrikli otomobilin Türkiye ve dünya otomobil sektöründe talep göreceğini düşündüklerini gösterirken, ön sipariş verme niyetlerinin yüksek olacağını, mevcut otomobillerini yerli ve milli elektrikli otomobil TOGG markası ile değiştireceklerini göstermekle birlikte satın alma niyetlerinde milliyetçi ve vatansever duyguların önemli olacağını öngörmektedir

References

  • Adorno, T. W., Frenkel, B. E., Levinson, D., & Sanford, R. N. (1950). The Advances in Consumer Research. T. W. Adorno içinde, The Authoritarian Personality (s. 167-179). New York: NY:Harper.
  • Albarq, A., & Nik Mat, N. K. (2007). Antecedents of Consumer Ethnocentrism. Presented In Australian and New Zealand Marketing Academy Conference, (s. 2099-2110). Australian and New Zealand.
  • Aryadoust, V., & Goh, C. C. (2014). Predicting Listening Item Difficulty with Language Complexity Measures: A Comparative Data Mining Study. CaMLA Working Papers, 1-39.
  • Balabanis, G., Diamantopoulos, A., Mueller, R., & Melewar, T. (2001). The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric, Tendencies. Journal Of International Business Studies, 32(1), 157-175.
  • Belk, R. (1988). Possessions and the Extended Self. Journal Of Consumer Research, 15(2), 139-168.
  • Büyüköztürk, Ş. (2004). Sosyal Bilimler İçin Veri Analizi El Kitabı. Ankara: Pegem A Yayıncılık.
  • Chowdhury, T. (2013). Understanding consumer ethnocentrism in developing countries: Case Banglades. Journal Of Global Marketing, 26, 224-236.
  • Chung, J. E., & Pysarchik, D. T. (2000). A Model of Behavioral Intention to Buy Domestic Versus Imported Products in A Confucian Culture. Marketing Intellegence and Planning, 18(5), 281-291.
  • Erdogan, R. T. (2019, 12 27). Türkiye'nin yerli otomobilinin tanıtımı HT Stüdyo'da - CANLI YAYIN. www.youtube.com: https://www.youtube.com/watch?v=MDhMgrh7A0Y adresinden alındı
  • Forbes, H. D. (1985). Nationalism, Ethnocentrism, and Personality. Chicago: The University Press.
  • George, D., & Mallery, P. (2016). IBM SPSS Statistics 23 Step by Step: A Simple Guide and Reference. New York: Routledge Taylor & Francis.
  • Good , L. K., & Huddleston, P. (1995). Ethnocentrism Of Polish and Russian Consumers: Are Feelings and Intentions Related. International Marketing Review, 5(12), 35-48.
  • Good, L. K., & Huddleston, P. (1995). Ethnocentrism of Polish and Russian consumers: Are feelings and intentions related? International Marketing Review, 12(5), 35-48.
  • Han, C. M. (1988). The Role of Consumer Patriotism in the Choice of Domestic Versus Foreign Products. Journal of Advertising Research, 5(2), 25-32.
  • Han, C. M. (1988). The Role of Consumer Patriotism in the Choise of Domestic Versus Foreign Products. Journal of Advertising Research, 2(5), 25-32.
  • Han, C. M., & Terpstra, V. (1988). Country of Origin Effects for Uni-national and Binational Products. Journal of International Business Studies(19), 235-255.
  • https://tr.euronews.com. (2019, Aralık 26). Mart 23, 2021 tarihinde https://tr.euronews.com: https://tr.euronews.com/2019/12/26/turkiye-de-son-15-yilda-en-cok-hangi-marka-otomobil-satildi adresinden alındı
  • https://www.aa.com.tr. (2021, Ocak 7). Mart 18, 2021 tarihinde https://www.aa.com.tr: https://www.aa.com.tr/tr/ekonomi/otomotiv-sektoru-2020yi-25-5-milyar-dolar-ihracatla-kapatti/2101559 adresinden alındı
  • https://www.dunya.com. (2021, Şubat 2021). Mart 18, 2021 tarihinde https://www.dunya.com: https://www.dunya.com/ekonomi/trafige-kayitli-arac-sayisi-yuzde-44-artti-haberi-611987 adresinden alındı
  • https://www.hurriyet.com.tr. (2020, Haziran 21). Mart 20, 2021 tarihinde https://www.hurriyet.com.tr: https://www.hurriyet.com.tr/ekonomi/bakan-varank-yerli-otomobil-2022de-yollarda-41546946 adresinden alındı
  • Hürriyet. (2011, 09 15). http://www.hurriyet.com.tr/ekonomi/18729422.asp. 01 13, 2020 tarihinde http://www.hurriyet.com.tr: http://www.hurriyet.com.tr/ekonomi/18729422.asp adresinden alındı
  • Jain, S. C. (1990). International Marketing. PWS-KENT Publishing Company, 218.
  • Javalgi, R. G., Khare, V. P., Gross, A. C., & Scherer, R. F. (2005). An application of the consumer ethnocentrism model to French consumers. International Business Review(14), 325-344.
  • Kamaruddin, A. R., Mokhlis, S., & Othman, M. (2002). Ethnocentrism Orientation and Choice Decisions of Malaysian Consumers: The Effect of Socio-Cultural and Demographic Factors. Asia Pasific Management Review, 7(4), 553-572.
  • Karakaş, M. G. (2019). Türkiye’nin Otomobili Sahneye Çıktı ‘Yeni Lige’ Yolculuk Başladı. Gebze: Türkiye'nin Otomobili Girişim Grubu.
  • Klein , J., Ettenson , R., & Morris , M. (1998). The Animosity Model of Foregin Product Purchase: An Empirical Test in the People’s Republic of China. Journal Of Marketing, 62(1), 89-101.
  • Küçükemiroğlu, O. (1999). Market segmentation by using consumer lifestyle dimensions and ethnocentrism. European Journal of Marketing, 33(5/6), 470-487.
  • Martinez, T., Zapata, J., & Garcia, S. (2000). Consumer ethnocentrism measurement An assessment of the reliability and validity of the CETSCALE in Spain. European Journal of Marketing, 34(11/12), 1353-1373.
  • Mutlu, M. H., Çeviker, A., & Çirkin, Z. (2011). Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye Suriye Üzerine Karşılaştırmalı Analiz. Sosyo Ekonomi(1), 52-74.
  • Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches (7 b.). Harlow, United Kingdom: Pearson Education Limited.
  • Nguyen, T. D., & ve diğerleri. (2008). Consumer Ethnocenrism, Cultural Sensitivity and Intention to Purchase Local Products-Evidence from Vietnam. Journal of Consumer Behaviour, 7(1), 88-100.
  • Queirós, A., Faria, D., & Almeida, F. (2017). Strengths and Limitations of Qualitative and Quantitative Research Methods. European Journal of Education Studies, 369-387. doi:10.5281/zenodo.887089
  • Ray, J. J. (1971). Ethnocentrism Attitudes and Behaviour. The Australian Quartly(43), 89-97.
  • Resmi Gazete. (2019, 12 26). https://www.resmigazete.gov.tr/eskiler/2019/12/20191227-2.pdf. www.resmigazete.gov.tr. adresinden alındı
  • Schiffman, L. G., & Kanuk, L. L. (2000). Consumer Behavior (7th Edition b.). London: Prentice-Hall.
  • Shankarmahesh, M. N. (2006). Consumer Ethnocentrism: an integrative review of its antecedents and consequences. International Marketing Review, 23(2), 146-171.
  • Shimp, T., & Sharma , S. (1987). Consumer Ethnocentrism: Construction and Validation of The CETSCALE. Jornal Of Marketing Research, 24(8), 280-289.
  • Spillan, J. E., Kucukemiroglu, O., & Mayolo, C. A. (2007). Profiling Peruvian Consumers, Lifestyles, Market, Segmentation and Ethnocentrism. Latin American Business Review, 8(4), 38-59.
  • SPSS. (2007). SPSS Neural Networks. Chicago: SPSS Inc.
  • Sumner , W. G. (1906). Folkways. A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and Morals. The American Historical Review, 13(1), 116-117. doi:https://doi.org/10.1086/ahr/13.1.116
  • Terence, A. (1984). Consumer Ethnocentrism : The Concept and a Preliminary Emprical Test. Advances İn Consumer Research, 285-290.
  • TOGG. (2019, 12 27). https://www.togg.com.tr/Dosyalar/Press/togg-product-press-release.pdf. www.togg.com.tr. adresinden alındı
  • TOGG. (2019). Turkey’s Automobile Featured ‘New League’ Journey Started. Gebze: Türkiye'nin Otomobili Girişimi Grubu.
  • TOGG. (2019). Türkiye'nin Otomobili Girişim Grubu - Ürün Bülteni. Gebze: Türkiye'nin Otomobili Girişim Grubu.
  • Uzkurt, C., & Özmen , M. (2004). Tüketici Etnosentrizmi ve Ülke Orijini Etkisinin Tüketicilerin Yerli ve Yabancı Ürünlere Yönelik Tutumlarına Etkileri. Ankara: Gazi Üniversitesi.
  • Uzkurt, C., & Özmen, M. (2004). Tüketici etnosentrizmi ve ülke orijini etkisinin tüketicilerin yerli ve yabancı ürünlere yönelik tutumlarına etkileri. 9.Ulusal Pazarlama Kongresi Bildiriler Kitabı, (s. 262-274). Ankara.
  • Wall, M., & Heslop, L. A. (1986). Consumer Attitudes toward Canadian-made versus imported products. Journal of the Academy of Marketing Science(14), 27-36.
  • Wang, X., & Chen, Z. (2004). Does Country of Origin Matter in the Relationship Between Brand Personality and Purchase Intention in Emerging Economies? International Marketing Review, 25(4), 458-474.
  • Witkowski, T. H. (1998). Consumer ethnocentrism in two emerging markets: determinants and predictive validity. Advances In Consumer Research(25), 258-263.
  • Yarangümelioğlu, D., & İşler, D. B. (2014). Marka bağlılığı ve etnosentrizm çerçevesinde tüketici satın alma davranışları. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi(39), 91-110.
  • Yazıcıoğlu, Y., & Erdoğan, S. (2014). SPSS Uygulamalı Bilimsel Araştırma Yöntemleri. Ankara: Detay Yayıncılık.
  • Yıldırım, A., & Şimşek, H. (2018). Sosyal Bilimlerde Nitel Araştırma Yöntemleri (11 b.). Ankara: Seçkin Akademik ve Mesleki Yayınlar.
  • Yoo, B., Donthu , N., & Lee , S. (2000). An examination of selected marketing mix elements and brand equity. Journal Of The Academy Of Marketing Science, 28(2), 195-211.
  • Zhang, G., Patuwo, B. E., & Hu, M. Y. (1998). Forecasting With Artificial Neural Networks: The State of The Art. International Journal of Forecasting, 14(1), 35-62. doi:10.1016/S0169-2070(97)00044-7

Details

Primary Language Turkish
Subjects Area Studies
Journal Section Research Articles
Authors

Alper YILMAZ (Primary Author)
İNÖNÜ ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ, HALKLA İLİŞKİLER VE TANITIM BÖLÜMÜ
0000-0002-6602-3657
Türkiye


Mehmet ULAŞ
İNÖNÜ ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ, HALKLA İLİŞKİLER VE TANITIM BÖLÜMÜ
0000-0002-6131-7509
Türkiye


Abuzer YEŞİL
MALATYA TURGUT ÖZAL ÜNİVERSİTESİ, DOĞANŞEHİR VAHAP KÜÇÜK MESLEK YÜKSEKOKULU, BÜRO HİZMETLERİ VE SEKRETERLİK BÖLÜMÜ, ÇAĞRI MERKEZİ HİZMETLERİ PR.
0000-0001-6163-3432
Türkiye

Publication Date April 15, 2022
Application Date July 30, 2021
Acceptance Date November 3, 2021
Published in Issue Year 2022, Volume 15, Issue 1

Cite

APA Yılmaz, A. , Ulaş, M. & Yeşil, A. (2022). Etnosentrizm ve Tüketici İlişkiselliği: Yerli Otomobil Satın Alma Niyetinin Öngörüsü . Selçuk İletişim , 15 (1) , 110-141 . DOI: 10.18094/josc.976314