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What Impact of Social Networks on Farmers' Performances. Case of The Milk Sector in Ghardaïa, Algeria.

Year 2021, , 625 - 635, 20.12.2021
https://doi.org/10.33462/jotaf.825151

Abstract

In many developing countries, farmers are struggling to improve their productivity and economic performance. This is due to the markets' imperfections, including information market. Numerous empirical studies point to the limitations of the so-called conventional information system set up by public institutions, which forces farmers to bear significant additional transaction costs to access information. These limits have led to the emergence of other modes of information transfer, of which collaboration seems to be the most successful. Social networks, by their very conception, have allowed this mode to materialise and develop rapidly. Algeria is no exception, since these techniques are found in some of the country's agricultural contexts. By analyzing the dairy value chain in the wilaya of Ghardaïa (South of the country), we evaluate in this study the impact of the use of social networks on farmers' performance. We surveyed 50 farmers in the region, randomly selected using the snowball method – one respondent leads to another. The results highlight the relevance of information obtained from social networks, which allows farmers to make savings (13,000 DZD per year per dairy cow: production and transaction costs) and technical changes, and thus leads to a significant improvement in productivity and economic performance (net profit per year per dairy cow: 170,000 DZD versus 78,000 DZD, net profit per litre of milk: 20 DZD versus 11 DZD respectively). The study shows, however, that the use of social networks is not generalized and remains subject to structural variables specific to farmers such as age and level of education.

Supporting Institution

The Directorate General for Scientific Research and Technological Development (DGRSDT)

Thanks

Thanks to The Directorate General for Scientific Research and Technological Development (DGRSDT)

References

  • Allen K., Abrams K., Meyers C., and Shultz A. (2012). A Little Birdie Told Me About Agriculture: Best Practices and Future Uses of Twitter in Agricultural Communications, Journal of Applied Communications 94 (3 & 4): 6-21. Anseur O. (2009). Les pratiques informationnelles des agriculteurs en Algérie : Quelle place pour le travail collaboratif ? 7th Colloquium of the French chapter of ISKO Collective intelligence and knowledge organisation. 24th-26th June. Lyon, France.
  • Assassi S., Daoudi A., Lejars C. (2017). Les profits « excessifs » des commerçants de fruits et légumes en Algérie : réalité ou préjugé infondé ? Le cas de la tomate primeur à Biskra. Cahiers Agricultures 26 : 25002.
  • Assassi S., Daoudi A., Colin JPh. (2020). Quelle place pour les petits exploitants dans l’agriculture contractuelle ? Le cas de la tomate industrielle en Algérie. Cahiers Agricultures 29 : 26.
  • Baroud K., Colin JPh., Daoudi A. (2018). La politique d’accès à la propriété privée des terres mises en valeur en zones arides en Algérie. Éléments de discussion. Économie rurale 363 : 81–98.
  • Bedrani S. (1993). La vulgarisation agricole au Maghreb : essai de synthèse d'un séminaire. Cahiers Options Méditerranéennes 2 (1) : 3-11.
  • Bedrani S. (1994). L'état et la vulgarisation agricole. Cahiers Options Méditerranéennes ; 2(4) : 5-12.
  • Bite B., Anand A. (2017). A Study on Role of Social Media in Agriculture Marketing and its Scope. Global Journal of Management and Business Research: E Marketing 17 (1): 33- 36.
  • Casey M.J., Meikle A., Kerr G., Stevens D. (2016). Social media – a disruptive opportunity for science and extension in agriculture? Hill Country –. Grassland Research and Practice Series 16: 53-60.
  • Daoudi A., Colin JPh., Terranti S., Assassi S. (2017). L’agriculture contractuelle en Algérie: radiographie de dispositifs public-privé, 33rd Development Days of the Third World Association.22, 23 and 24 May. Brussels, Belgium.
  • Davis F., Bagozzi R., Warshaw PR. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science 35(8):982-1003.
  • Delıce H., Yaslıoglu E. (2021). The Effect of Building Orientation on Utilization of Solar Energy in Dairy Cattle Barns. Journal of Tekirdag Agricultural Faculty. September 2021, 18(3). DOI: 10.33462/jotaf.799558.
  • Demiryurek K., Erdem H., Ceyhan R., Vysal O. (2008). Agricultural information systems and communication networks: the case of dairy farmers in the Sansun province of Turkey. Information Research, ISSN-e 1386-1613, vol 13 N° 2.
  • Galtier F., David-Benz H., Subervie J., EGG J. (2014). Les systemes d’information sur les marchés agricoles dans les pays en developpement: nouveaux modéles, nouveaux impacts. Cahiers Agricultures. 23 (4-5) : 241–258.
  • Goulet F. (2011). Accompagner et vendre. Les firmes de l'agrofourniture dans l'innovation et le conseil en agriculture. Cahiers Agricultures 20 : 382-386.
  • Hansen J. P., Melby Jespersen L., Brunori G., Leck Jensen A., Holst K., Mathiesen C., Halberg N., Ankjær Rasmussen I. (2014). ICT and social media as drivers of multi-actor innovation in agriculture. World Conference on Computers in Agriculture and Natural Resources. July 27th-30th. San Jose, Costa Rica.
  • Issolah R., Anseur O., Sor J. (2010). Knowledge society and collective intelligence. Factors in capacity-strengthening in African countries. 3d International Conference on Information Systems and Economic Intelligence. February 18-20. Sousse, Tunisia.
  • Kizilaslan N. (2006). Agricultural information systems: a national case study. Library review. 55 (8): 497-507.
  • Laouar N., Dugué P. (2019). Acteurs privés dans le conseil agricole : le secteur maraîcher en Algérie. Grain de sel 77 (1) : 19-20.
  • Ministry of Agriculture and Rural Development (MADR), Agricultural Statistics, 2015, 2017, 2018, 2020.
  • Mukherjee A., Joshi P., Sharma N., Rakcha, Mahra G. (2017). Social media in agriculture: a new paradigm for extension and advisory services. Indian Farmers Digest: 4-7.
  • Ramezanı M., Papzan A. (2021). Investigating the Causes of Entrepreneurs Failure to Start-up Greenhouse Business in Isfahan Province, Iran. Journal of Tekirdag Agricultural Faculty May 2021, 18(2)
  • Ruttan V., Hayami Y. (1984). Towards a Theory of Induced Institutional Innovation. Journal of Development Studies 20 (4): 203-223.
  • Vidanapthirana N. (2012). Agricultural information systems and their applications for developement of agriculture and rural community, a review study. 35th information systems research. Seminar in scandinavia-IRIS vol.1, pp 1-14.
  • Wyn M., Penri J. (2017). Social Media, an Entreptreneurial Opportunity for Agricultural Based Entreprises. Journal of Small Business and Entreprise Development 24 (4): 1028-1045.

What Impact of Social Networks on Farmers' Performances. Case of The Milk Sector in Ghardaïa, Algeria.

Year 2021, , 625 - 635, 20.12.2021
https://doi.org/10.33462/jotaf.825151

Abstract

Gelişmekte olan birçok ülkede çiftçiler üretkenliklerini ve ekonomik performanslarını iyileştirmek için mücadele ediyor. Bu, bilgi piyasası da dahil olmak üzere piyasaların kusurlarından kaynaklanmaktadır. Çok sayıda ampirik çalışma, çiftçileri bilgiye erişmek için önemli ek işlem maliyetlerine katlanmak zorunda bırakan, kamu kurumları tarafından kurulan sözde geleneksel bilgi sisteminin sınırlamalarına işaret etmektedir. Bu sınırlar, işbirliğinin en başarılısı gibi göründüğü diğer bilgi aktarımı biçimlerinin ortaya çıkmasına yol açmıştır. Sosyal ağlar, kendi anlayışlarıyla, bu modun hızla gerçekleşmesine ve gelişmesine izin verdi. Cezayir istisna değildir, çünkü bu teknikler ülkenin bazı tarımsal bağlamlarında bulunur. Ghardaïa (ülkenin güneyinde) vilayetindeki süt ürünleri değer zincirini analiz ederek, bu çalışmada sosyal ağların kullanımının çiftçilerin performansı üzerindeki etkisini değerlendiriyoruz. Bölgedeki kartopu yöntemi kullanılarak rastgele seçilen 50 çiftçiyle anket yaptık – bir katılımcı diğerine yol açıyor. Sonuçlar, çiftçilerin tasarruf yapmalarına (süt ineği başına yılda 13.000 DZD: üretim ve işlem maliyetleri) ve teknik değişikliklere olanak tanıyan ve böylece üretkenlik ve ekonomik performansta (net) önemli bir iyileşmeye yol açan sosyal ağlardan elde edilen bilgilerin alaka düzeyini vurgulamaktadır. süt ineği başına yıllık kar: 170.000 DZD'ye karşılık 78.000 DZD, süt litresi başına net kâr: sırasıyla 20 DZD'ye karşı 11 DZD). Ancak çalışma, sosyal ağların kullanımının genelleştirilmediğini ve yaş ve eğitim düzeyi gibi çiftçilere özgü yapısal değişkenlere tabi olduğunu göstermektedir.

References

  • Allen K., Abrams K., Meyers C., and Shultz A. (2012). A Little Birdie Told Me About Agriculture: Best Practices and Future Uses of Twitter in Agricultural Communications, Journal of Applied Communications 94 (3 & 4): 6-21. Anseur O. (2009). Les pratiques informationnelles des agriculteurs en Algérie : Quelle place pour le travail collaboratif ? 7th Colloquium of the French chapter of ISKO Collective intelligence and knowledge organisation. 24th-26th June. Lyon, France.
  • Assassi S., Daoudi A., Lejars C. (2017). Les profits « excessifs » des commerçants de fruits et légumes en Algérie : réalité ou préjugé infondé ? Le cas de la tomate primeur à Biskra. Cahiers Agricultures 26 : 25002.
  • Assassi S., Daoudi A., Colin JPh. (2020). Quelle place pour les petits exploitants dans l’agriculture contractuelle ? Le cas de la tomate industrielle en Algérie. Cahiers Agricultures 29 : 26.
  • Baroud K., Colin JPh., Daoudi A. (2018). La politique d’accès à la propriété privée des terres mises en valeur en zones arides en Algérie. Éléments de discussion. Économie rurale 363 : 81–98.
  • Bedrani S. (1993). La vulgarisation agricole au Maghreb : essai de synthèse d'un séminaire. Cahiers Options Méditerranéennes 2 (1) : 3-11.
  • Bedrani S. (1994). L'état et la vulgarisation agricole. Cahiers Options Méditerranéennes ; 2(4) : 5-12.
  • Bite B., Anand A. (2017). A Study on Role of Social Media in Agriculture Marketing and its Scope. Global Journal of Management and Business Research: E Marketing 17 (1): 33- 36.
  • Casey M.J., Meikle A., Kerr G., Stevens D. (2016). Social media – a disruptive opportunity for science and extension in agriculture? Hill Country –. Grassland Research and Practice Series 16: 53-60.
  • Daoudi A., Colin JPh., Terranti S., Assassi S. (2017). L’agriculture contractuelle en Algérie: radiographie de dispositifs public-privé, 33rd Development Days of the Third World Association.22, 23 and 24 May. Brussels, Belgium.
  • Davis F., Bagozzi R., Warshaw PR. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science 35(8):982-1003.
  • Delıce H., Yaslıoglu E. (2021). The Effect of Building Orientation on Utilization of Solar Energy in Dairy Cattle Barns. Journal of Tekirdag Agricultural Faculty. September 2021, 18(3). DOI: 10.33462/jotaf.799558.
  • Demiryurek K., Erdem H., Ceyhan R., Vysal O. (2008). Agricultural information systems and communication networks: the case of dairy farmers in the Sansun province of Turkey. Information Research, ISSN-e 1386-1613, vol 13 N° 2.
  • Galtier F., David-Benz H., Subervie J., EGG J. (2014). Les systemes d’information sur les marchés agricoles dans les pays en developpement: nouveaux modéles, nouveaux impacts. Cahiers Agricultures. 23 (4-5) : 241–258.
  • Goulet F. (2011). Accompagner et vendre. Les firmes de l'agrofourniture dans l'innovation et le conseil en agriculture. Cahiers Agricultures 20 : 382-386.
  • Hansen J. P., Melby Jespersen L., Brunori G., Leck Jensen A., Holst K., Mathiesen C., Halberg N., Ankjær Rasmussen I. (2014). ICT and social media as drivers of multi-actor innovation in agriculture. World Conference on Computers in Agriculture and Natural Resources. July 27th-30th. San Jose, Costa Rica.
  • Issolah R., Anseur O., Sor J. (2010). Knowledge society and collective intelligence. Factors in capacity-strengthening in African countries. 3d International Conference on Information Systems and Economic Intelligence. February 18-20. Sousse, Tunisia.
  • Kizilaslan N. (2006). Agricultural information systems: a national case study. Library review. 55 (8): 497-507.
  • Laouar N., Dugué P. (2019). Acteurs privés dans le conseil agricole : le secteur maraîcher en Algérie. Grain de sel 77 (1) : 19-20.
  • Ministry of Agriculture and Rural Development (MADR), Agricultural Statistics, 2015, 2017, 2018, 2020.
  • Mukherjee A., Joshi P., Sharma N., Rakcha, Mahra G. (2017). Social media in agriculture: a new paradigm for extension and advisory services. Indian Farmers Digest: 4-7.
  • Ramezanı M., Papzan A. (2021). Investigating the Causes of Entrepreneurs Failure to Start-up Greenhouse Business in Isfahan Province, Iran. Journal of Tekirdag Agricultural Faculty May 2021, 18(2)
  • Ruttan V., Hayami Y. (1984). Towards a Theory of Induced Institutional Innovation. Journal of Development Studies 20 (4): 203-223.
  • Vidanapthirana N. (2012). Agricultural information systems and their applications for developement of agriculture and rural community, a review study. 35th information systems research. Seminar in scandinavia-IRIS vol.1, pp 1-14.
  • Wyn M., Penri J. (2017). Social Media, an Entreptreneurial Opportunity for Agricultural Based Entreprises. Journal of Small Business and Entreprise Development 24 (4): 1028-1045.
There are 24 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Manal Nechar 0000-0002-3890-4801

Sami Assassi This is me 0000-0002-1325-0207

Mohammed Bendrissou This is me 0000-0002-8936-5502

Publication Date December 20, 2021
Submission Date November 19, 2020
Acceptance Date December 9, 2021
Published in Issue Year 2021

Cite

APA Nechar, M., Assassi, S., & Bendrissou, M. (2021). What Impact of Social Networks on Farmers’ Performances. Case of The Milk Sector in Ghardaïa, Algeria. Tekirdağ Ziraat Fakültesi Dergisi, 18(4), 625-635. https://doi.org/10.33462/jotaf.825151
AMA Nechar M, Assassi S, Bendrissou M. What Impact of Social Networks on Farmers’ Performances. Case of The Milk Sector in Ghardaïa, Algeria. JOTAF. December 2021;18(4):625-635. doi:10.33462/jotaf.825151
Chicago Nechar, Manal, Sami Assassi, and Mohammed Bendrissou. “ Algeria”. Tekirdağ Ziraat Fakültesi Dergisi 18, no. 4 (December 2021): 625-35. https://doi.org/10.33462/jotaf.825151.
EndNote Nechar M, Assassi S, Bendrissou M (December 1, 2021) What Impact of Social Networks on Farmers’ Performances. Case of The Milk Sector in Ghardaïa, Algeria. Tekirdağ Ziraat Fakültesi Dergisi 18 4 625–635.
IEEE M. Nechar, S. Assassi, and M. Bendrissou, “ Algeria”., JOTAF, vol. 18, no. 4, pp. 625–635, 2021, doi: 10.33462/jotaf.825151.
ISNAD Nechar, Manal et al. “ Algeria”. Tekirdağ Ziraat Fakültesi Dergisi 18/4 (December 2021), 625-635. https://doi.org/10.33462/jotaf.825151.
JAMA Nechar M, Assassi S, Bendrissou M. What Impact of Social Networks on Farmers’ Performances. Case of The Milk Sector in Ghardaïa, Algeria. JOTAF. 2021;18:625–635.
MLA Nechar, Manal et al. “ Algeria”. Tekirdağ Ziraat Fakültesi Dergisi, vol. 18, no. 4, 2021, pp. 625-3, doi:10.33462/jotaf.825151.
Vancouver Nechar M, Assassi S, Bendrissou M. What Impact of Social Networks on Farmers’ Performances. Case of The Milk Sector in Ghardaïa, Algeria. JOTAF. 2021;18(4):625-3.