Reflections of Settlement Dynamics on Fashion Culture: The Case of Sincan and Çankaya (2024–2025)

Year 2025, Volume: 7 Issue: 2, 305 - 325, 15.12.2025

Tuğba Seferoğlu

https://doi.org/10.46474/jds.1749829

Abstract

Place of residence is not only a physical location but also an active factor that shapes an individual's fashion perception and daily clothing practices. In this context, the districts of Çankaya and Sincan, which are separated by different lines in terms of their socio-economic structure, were compared. The research uses a quantitative design to examine the differences created by factors such as education level and economic status in processes ranging from brand loyalty to personal image management. SPSS analysis of data collected from 110 participants in 2024 enables discussion of the differentiation between these two regions using concrete data. Frequency and percentage distributions were compared between settlement units. The findings show that socio-spatial differences within the settlement area have a decisive impact on fashion perception, consumption practices, and everyday clothing preferences. Additionally, insights are provided into how individual styles in the digital fashion environment acquire different meanings when considered alongside individuals’ social status and the urban environment in which they live. The study aims to contribute to current research on differences in local fashion culture in Turkey from a socio-spatial perspective.

Keywords

Fashion culture , clothing preferences , brand preferences , socio-spatial differences , settlement differences , digitalisation , identity , Sincan , Çankaya

Ethical Statement

This study was conducted using an anonymous survey method, and no personally identifiable information was collected from the participants. All respondents provided voluntary informed consent after reviewing the declaration attached to the questionnaire prior to their participation. Consequently, formal ethics committee approval was not required for this research.

Supporting Institution

The author received no specific financial support from any public, commercial, or not-for-profit funding agency for the research, authorship, and/or publication of this article.

Project Number

1

Thanks

The author wishes to express sincere gratitude to all participants who voluntarily contributed to this study by providing the necessary data through the survey.

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