Research Article
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Year 2025, Volume: 7 Issue: 1, 189 - 205, 10.07.2025
https://doi.org/10.46474/jds.1691577

Abstract

Project Number

Value-Driven Concept: Achieving Architectural Innovation through Divergent and Convergent Thinking

References

  • Acar, O. A., Tarakci, M., & van Knippenberg, D. (2019). Creativity and Innovation under Constraints: A Cross-disciplinary Integrative Review. Journal of Management, 45(1), 96–121.
  • Al-Qemaqchi, N. T. (2022). The Transformation of Architectural Design Concepts during the Early Design Phase. International Journal of Engineering Pedagogy, 12(6), 85–99.
  • Alexander, C., Ishikawa, S., & Silverstein, M. (1977). A Pattern Language. Oxford University Press.
  • Damadzic, A., Winchester, C., Medeiros, K. E., & Griffith, J. A. (2022). [Re]Thinking Outside the Box: A Meta-Analysis of Constraints and Creative Performance. Journal of Organizational Behavior, 43(8), 1330–1357.
  • Eilouti, B. (2018). Concept Evolution in Architectural Design: An Octonary Framework. Frontiers of Architectural Research, 7(2), 180–196.
  • Frampton, K. (1983). Towards A Critical Regionalism. In H. Foster (Ed.), The Anti-Aesthetic (pp. 16–30). Bay Press.
  • Goldschmidt, G. (1991). The Dialectics of Sketching. Creativity Research Journal, 4(2), 123–143.
  • Guilford, J. P. (1967). Creativity: Yesterday, Today, and Tomorrow. The Journal of Creative Behavior, 1(1), 3–14.
  • Hargrove, R. A., & Nietfeld, J. L. (2015). The Impact of Metacognitive Instruction on Creative Problem-Solving. The Journal of Experimental Education, 83(3), 291–318.
  • Holl, S. (2000). Parallax. Princeton Architectural Press.
  • Ketizmen, G., & Keleş, S. (2023). Divergent-Convergent Interplay in Architectural Design Education. Open House International, 48(2), 250–269. https://doi.org/10.1108/OHI-05-2022-0110
  • Kolarevic, B., & Malkawi, A. M. (2005). Performative Architecture: Beyond Instrumentality. Spon Press.
  • Kudrowitz, B. M., & Wallace, D. (2013). Assessing The Quality of Ideas From Prolific, Early-Stage Product Ideation. Journal of Engineering Design, 24(2), 120–139.
  • Lawson, B. (2005). How Designers Think: The Design Process Demystified (4th ed.). Architectural Press.
  • Midjourney to Enhance Divergent Thinking. (2024). Journal of Architectural Education. https://doi.org/10.1080/10464883.2024.2167221
  • Nikander, J. B., Liikkanen, L. A., & Laakso, M. (2014). The Preference Effect In Design Concept Evaluation. Design Studies, 35(5), 473–499.
  • Norberg-Schulz, C. (1980). Genius loci: Towards a Phenomenology of Architecture. Rizzoli.
  • Oxman, R. (2004). Think-Maps: Teaching Design Thinking in Design Education. Design Studies, 25(1), 63–91. https://doi.org/10.1016/S0142-694X(03)00033-4
  • Pallasmaa, J. (2012). The Eyes of the Skin: Architecture and the Senses. Wiley.
  • Plowright, P. D. (2014). Revealing Architectural Design: Methods, Frameworks and Tools. Routledge.
  • Runco, M. A., & Jaeger, G. J. (2012). The Standard Definition of Creativity. Creativity Research Journal, 24(1), 92–96.
  • Schumacher, P. (2011). The Autopoiesis of Architecture: A New Framework for Architecture. Wiley.
  • Sowden, P. T., Pringle, A., & Gabora, L. (2015). The Shifting Sands of Creative Thinking: Connections to Dual-Process Theory. Thinking & Reasoning, 21(1), 40–60.
  • Sternberg, E. M., & Wilson, M. A. (2006). Neuroscience and Architecture. Journal of Architectural and Planning Research, 23(4), 302–309.
  • Tomes, A., Oates, C., & Armstrong, P. (1998). Talking Design: Negotiating The Verbal–Visual Translation. Design Studies, 19(2), 127–142.
  • Tschumi, B. (1994). Architecture and Disjunction. MIT Press.
  • Williamson, T., Radford, A., & Bennetts, H. (2002). Understanding Sustainable Architecture. Taylor & Francis.
  • Zhang, W., Sjoerds, Z., & Hommel, B. (2020). Metacontrol of Human Creativity: Neurocognitive Mechanisms of Convergent and Divergent Thinking. NeuroImage, 210, Article 116572.
  • Zumthor, P. (2006). Atmospheres: Architectural Environments. Birkhäuser.

Value-Driven Concept: Achieving Architectural Innovation through Divergent and Convergent Thinking

Year 2025, Volume: 7 Issue: 1, 189 - 205, 10.07.2025
https://doi.org/10.46474/jds.1691577

Abstract

This research introduces a structured educational framework specifically designed for architectural pedagogy, addressing significant methodological challenges in preserving philosophical and formal architectural concepts during the design process. Conventional architectural education often prematurely selects a singular concept, risking philosophical dilution and loss of formal integrity due to functional and contextual constraints. Alternatively, purely divergent approaches, lacking systematic convergence, frequently yield innovative yet impractical designs. To address these issues, this study proposes a structured approach emphasizing initial divergent exploration, generating multiple philosophical and formal concepts, followed by strategic convergent refinement guided by conceptual value criteria.

The methodology underwent empirical validation over a seven-year study in Architectural Design Studio 3, explicitly selected due to its emphasis on conceptual creativity, philosophical exploration, and formal innovation. Comparative outcomes against earlier pedagogical models (programmatic and metaphoric) indicate significant improvements in conceptual diversity, innovation, functional coherence, and conceptual value preservation. The proposed divergent-to-convergent framework effectively mitigates single-concept risks, producing resilient and contextually appropriate architectural solutions.

This research contributes significantly to architectural pedagogy by offering educators an empirically validated strategy for balancing conceptual innovation with practical feasibility.

Project Number

Value-Driven Concept: Achieving Architectural Innovation through Divergent and Convergent Thinking

References

  • Acar, O. A., Tarakci, M., & van Knippenberg, D. (2019). Creativity and Innovation under Constraints: A Cross-disciplinary Integrative Review. Journal of Management, 45(1), 96–121.
  • Al-Qemaqchi, N. T. (2022). The Transformation of Architectural Design Concepts during the Early Design Phase. International Journal of Engineering Pedagogy, 12(6), 85–99.
  • Alexander, C., Ishikawa, S., & Silverstein, M. (1977). A Pattern Language. Oxford University Press.
  • Damadzic, A., Winchester, C., Medeiros, K. E., & Griffith, J. A. (2022). [Re]Thinking Outside the Box: A Meta-Analysis of Constraints and Creative Performance. Journal of Organizational Behavior, 43(8), 1330–1357.
  • Eilouti, B. (2018). Concept Evolution in Architectural Design: An Octonary Framework. Frontiers of Architectural Research, 7(2), 180–196.
  • Frampton, K. (1983). Towards A Critical Regionalism. In H. Foster (Ed.), The Anti-Aesthetic (pp. 16–30). Bay Press.
  • Goldschmidt, G. (1991). The Dialectics of Sketching. Creativity Research Journal, 4(2), 123–143.
  • Guilford, J. P. (1967). Creativity: Yesterday, Today, and Tomorrow. The Journal of Creative Behavior, 1(1), 3–14.
  • Hargrove, R. A., & Nietfeld, J. L. (2015). The Impact of Metacognitive Instruction on Creative Problem-Solving. The Journal of Experimental Education, 83(3), 291–318.
  • Holl, S. (2000). Parallax. Princeton Architectural Press.
  • Ketizmen, G., & Keleş, S. (2023). Divergent-Convergent Interplay in Architectural Design Education. Open House International, 48(2), 250–269. https://doi.org/10.1108/OHI-05-2022-0110
  • Kolarevic, B., & Malkawi, A. M. (2005). Performative Architecture: Beyond Instrumentality. Spon Press.
  • Kudrowitz, B. M., & Wallace, D. (2013). Assessing The Quality of Ideas From Prolific, Early-Stage Product Ideation. Journal of Engineering Design, 24(2), 120–139.
  • Lawson, B. (2005). How Designers Think: The Design Process Demystified (4th ed.). Architectural Press.
  • Midjourney to Enhance Divergent Thinking. (2024). Journal of Architectural Education. https://doi.org/10.1080/10464883.2024.2167221
  • Nikander, J. B., Liikkanen, L. A., & Laakso, M. (2014). The Preference Effect In Design Concept Evaluation. Design Studies, 35(5), 473–499.
  • Norberg-Schulz, C. (1980). Genius loci: Towards a Phenomenology of Architecture. Rizzoli.
  • Oxman, R. (2004). Think-Maps: Teaching Design Thinking in Design Education. Design Studies, 25(1), 63–91. https://doi.org/10.1016/S0142-694X(03)00033-4
  • Pallasmaa, J. (2012). The Eyes of the Skin: Architecture and the Senses. Wiley.
  • Plowright, P. D. (2014). Revealing Architectural Design: Methods, Frameworks and Tools. Routledge.
  • Runco, M. A., & Jaeger, G. J. (2012). The Standard Definition of Creativity. Creativity Research Journal, 24(1), 92–96.
  • Schumacher, P. (2011). The Autopoiesis of Architecture: A New Framework for Architecture. Wiley.
  • Sowden, P. T., Pringle, A., & Gabora, L. (2015). The Shifting Sands of Creative Thinking: Connections to Dual-Process Theory. Thinking & Reasoning, 21(1), 40–60.
  • Sternberg, E. M., & Wilson, M. A. (2006). Neuroscience and Architecture. Journal of Architectural and Planning Research, 23(4), 302–309.
  • Tomes, A., Oates, C., & Armstrong, P. (1998). Talking Design: Negotiating The Verbal–Visual Translation. Design Studies, 19(2), 127–142.
  • Tschumi, B. (1994). Architecture and Disjunction. MIT Press.
  • Williamson, T., Radford, A., & Bennetts, H. (2002). Understanding Sustainable Architecture. Taylor & Francis.
  • Zhang, W., Sjoerds, Z., & Hommel, B. (2020). Metacontrol of Human Creativity: Neurocognitive Mechanisms of Convergent and Divergent Thinking. NeuroImage, 210, Article 116572.
  • Zumthor, P. (2006). Atmospheres: Architectural Environments. Birkhäuser.
There are 29 citations in total.

Details

Primary Language English
Subjects Architecture (Other)
Journal Section Research Articles
Authors

Mousa Al-haddad 0009-0004-9771-9106

Project Number Value-Driven Concept: Achieving Architectural Innovation through Divergent and Convergent Thinking
Early Pub Date July 10, 2025
Publication Date July 10, 2025
Submission Date May 5, 2025
Acceptance Date June 27, 2025
Published in Issue Year 2025 Volume: 7 Issue: 1

Cite

APA Al-haddad, M. (2025). Value-Driven Concept: Achieving Architectural Innovation through Divergent and Convergent Thinking. Journal of Design Studio, 7(1), 189-205. https://doi.org/10.46474/jds.1691577

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