Born in 1988 in Karabük, the author completed primary and secondary education in the Yenice district of Karabük. In 2010, they graduated from the Department of English Language and Literature at the Faculty of Arts and Sciences, Süleyman Demirel University. Pursuing further academic achievements, the author completed a master’s degree at the Institute of Social Sciences at the same university in 2014 and obtained a Ph.D. from the same institute in 2019. His research interests encompass consumer behavior, neuromarketing, political marketing, digital marketing, and purchasing styles. He has contributed to the field through various studies addressing these topics.