Readiness of Prospective Sports Managers for Artificial Intelligence: A Qualitative A Study into Perceptions and Ed-ucational Preparedness

Year 2025, Volume: 7 Issue: 4, 588 - 604, 30.12.2025

Semra Nur Destici , Şahan Balaban , Kadir Yıldız

https://doi.org/10.56639/jsar.1760455

https://izlik.org/JA96BD73HS

Abstract

Readiness of Prospective Sports Managers for Artificial Intelligence: A Qualitative Study into Perceptions and Educational Preparedness

https://izlik.org/JA96BD73HS

Abstract

The aim of this study is to examine the perceptions, attitudes, levels of competence, and professional projections regarding artificial intelligence among undergraduate students of sports management through a qualitative approach. The study was con-ducted with 12 volunteer students enrolled in the Department of Sports Management at the Faculty of Sport Sciences, Manisa Celal Bayar University. A phenomenological research design was employed, and the data were collected through semi-structured interviews. The data obtained from the interviews were analyzed using MAXQDA 2025 software through descriptive and content analysis methods. As a result of the analysis, eight main themes emerged. Although the participants perceive artificial in-telligence as a supportive tool in education, they also express concerns due to ethical issues, lack of trust, and perceived inadequacies. This study contributes to the under-standing of how artificial intelligence is perceived within the context of sports man-agement education and offers important insights into how educational programs should be structured accordingly.

Keywords

Artificial Intelligence , Sports Management , Qualitative Research , Semi-Structured Interview.

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