Sympathizing with Gen-Z: Reflections of Social Media Culture in TikTok

Abstract

Son yirmi yılda bireylerin hayatında önemli bir yer kaplamaya başlayan sosyal medya bir taraftan yeni bir toplumsal durum, dijital bir toplum yaratırken bir yandan da gündelik hayat alışkanlıklarını önemli ölçüde şekillendirmektedir. Sosyal medya, onunla büyüyen genel olarak Z-kuşağı olarak adlandırılan gençlerle bu yeni duruma uyum sağlamakta zorlanan eski kuşaklar arasında bir kuşak çatışmasını derinleştirmektedir. Sosyal medya üzerine yapılan çalışmaların önemli bir kısmında bu çatışma hâlinin bir yansıması olarak genç kuşaklara dönük önyargılar önemli bir yer kaplamaktadır. Bu çalışmalarda sıklıkla gençler, şöhret olmak için her türlü yolu mübah gören, çıkarcı ve toplumun ahlaki değerlerini yozlaştıran aktörler olarak betimlenmektedir. Bu türden yaklaşımların bir eleştirisi olarak ortaya çıkan bu çalışma, sosyal medyanın yarattığı yeni toplumsal koşulu anlamaya çalışmaktadır. Çalışma, 2021 yılının başlarında TikTok’ta gençler arasında akım hâline gelen Buss It Challenge kapsamında çekilmiş olup en çok izlenme oranlarına sahip 58 videonun netnografik analizine dayanmaktadır. Çalışma, bir taraftan gençlerin ideal yaşam ve ideal beden anlayışlarını ortaya koyarken, diğer taraftan kültürler-arası ve cinsiyetler-arası farkların bu tür videolardaki izdüşümlerini sorgulamaktadır. Sonuç olarak çalışma, sosyal medya kültürünün önemli bir bileşeni olan kadın bedeninin cinselleştirilmesine dayalı bir şöhret anlayışının neoliberal ve ataerkil beklentiler tarafından önemli oranda şekillendiğini iddia ederken sosyal medyanın zaman ve mekân algısını önemli oranda değiştirdiğini, bunun da özel olan ile kamusal olanı yeniden şekillendirdiğini iddia etmektedir.

Keywords

• Buss It Challenge
• cinselleştirme
• lahza kültürü
• geçiş kültürü
• yatak odası kültürü

Sympathizing with Gen-Z: Reflections of Social Media Culture in TikTok

Abstract

Social media, which has become more essential in people's lives over the last two decades, on the one hand, creates a new social condition, a digital society, and on the other, changes people's everyday lives to a large extent. Social media deepens an intergenerational conflict between the young people who grew up with it, commonly referred to as the Z-generation, and the older generations, who are struggling to adapt to this new situation. As a reflection of this situation of conflict, bias towards younger generations occupies an important place in a significant part of the studies on social media. In these studies, young people are often portrayed as actors who, by all means, are permissible to become famous, pragmatists, and corrupt the moral values of society. Emerging as a critique of such approaches, this study tries to comprehend the new social condition created by social media. The study is based on a nethnographic analysis of the 58 highest-rated videos shot under the Buss It Challenge, which became a trend among young people on TikTok in early 2021. The study, on the one hand, reveals young people's perceptions of the ideal life and ideal body; on the other hand, it questions the projections of intercultural and gender differences in such videos. As a result, the study claims that an understanding of fame based on the sexualization of the female body, which is an important component of social media culture, is significantly shaped by neoliberal and patriarchal expectations, and social media alters the perception of time and space, which in turn reshapes the private and the public.

Keywords

• Buss It Challenge
• sexualization
• culture of moments
• culture of transition
• bedroom culture

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100. https://www.tiktok.com/@iza/video/6920758730288106757?is_from_webapp=v1&item_id=6920758730288106757
101. https://www.tiktok.com/@rutheterra/video/6915590871073279238?is_from_webapp=v1&item_id=6915590871073279238
102. https://www.tiktok.com/@jamescharles/video/6915529033623031045?is_from_webapp=v1&item_id=6915529033623031045
103. https://www.tiktok.com/@zazatopia/video/6912987595630775558?is_from_webapp=v1&item_id=6912987595630775558
104. https://www.tiktok.com/@keirlutman/video/6926861157940743429?is_from_webapp=v1&item_id=6926861157940743429
105. https://www.tiktok.com/@wejdene.bk/video/6919927626257747202?is_from_webapp=v1&item_id=6919927626257747202
106. https://www.tiktok.com/@russiankreammm/video/6915098014495280390?is_copy_url=1&is_from_webapp=v1&item_id=6915098014495280390
107. https://www.tiktok.com/@domelipa/video/6916978210253065478?is_copy_url=1&is_from_webapp=v1&item_id=6916978210253065478
108. https://www.tiktok.com/@pricyllapedrosa/video/6918478156487871749?is_copy_url=1&is_from_webapp=v1&q=Pricylla%20pedrosa&t=1661184123211
109. https://www.tiktok.com/@challxn/video/6915215216720514310?is_copy_url=1&is_from_webapp=v1&item_id=6915215216720514310&q=Challxn&t=1665733106910
110. https://www.tiktok.com/@tiktokmomma7/video/6915813848402513158?is_from_webapp=v1&item_id=6915813848402513158
111. https://www.tiktok.com/@thenewclassic/video/6918149786881281286?is_copy_url=1&is_from_webapp=v1&item_id=6918149786881281286
112. https://www.tiktok.com/@zayzayyy03/video/6913683460792028421?is_from_webapp=v1&item_id=6913683460792028421
113. https://www.tiktok.com/@larasilvan/video/6918488904597294341?is_copy_url=1&is_from_webapp=v1
114. https://www.tiktok.com/@chunkysdead/video/6915513617165126917?is_from_webapp=v1&item_id=6915513617165126917
115. https://www.tiktok.com/@jadethirlwall/video/6922478595843706117?is_from_webapp=v1&item_id=6922478595843706117
116. https://www.tiktok.com/@hamelpatel_/video/6921737572112747782?is_from_webapp=v1&item_id=6921737572112747782
117. https://www.tiktok.com/@jasminechiswell/video/6915453240813407493?is_from_webapp=v1&item_id=6915453240813407493
118. https://www.tiktok.com/@hunnichey/video/6914145275544194309?is_from_webapp=v1&item_id=6914145275544194309
119. https://www.tiktok.com/@lillianhepler/video/6915909521223339269?is_from_webapp=v1&item_id=6915909521223339269
120. https://www.tiktok.com/@gavinboyd024/video/6916921715645811973
121. https://www.tiktok.com/@jostasy/video/6916642547729255686?is_copy_url=1&is_from_webapp=v1
122. https://www.tiktok.com/@valeriacarruyo/video/6914806796360240390?is_from_webapp=v1&item_id=6914806796360240390
123. https://www.tiktok.com/@the.navarose/video/6913691520419826950?is_from_webapp=v1&item_id=6913691520419826950
124. https://www.tiktok.com/@_agentgirl_/video/6923628334538689793?is_from_webapp=v1&item_id=6923628334538689793
125. https://www.tiktok.com/@charlyjordan/video/6914732137207827718?is_from_webapp=v1&item_id=6914732137207827718
126. https://www.tiktok.com/@sjbleau/video/6916222751258774790?is_copy_url=1&is_from_webapp=v1&lang=en
127. https://www.tiktok.com/@bassidybondie/video/6914518276747889926?is_copy_url=1&is_from_webapp=v1
128. https://www.tiktok.com/@abbieherbert/video/6914322054414191878?is_from_webapp=v1&item_id=6914322054414191878
129. https://www.tiktok.com/@kirst_karabo/video/6916934374634114305
130. https://www.tiktok.com/@annaxsitar/video/6915480690305944837?is_copy_url=1&is_from_webapp=v1&lang=en
131. https://www.tiktok.com/@amandacerny/video/6915570555479428357?is_from_webapp=v1&item_id=6915570555479428357
132. https://www.tiktok.com/@dominiqruizcst/video/6915705386716744965?is_from_webapp=v1&item_id=6915705386716744965
133. https://www.tiktok.com/@cacilbillyeonnie/video/6924963961465015554?is_from_webapp=v1&item_id=6924963961465015554
134. https://www.tiktok.com/@crissa_ace/video/6914776239689485573?is_copy_url=1&is_from_webapp=v1&item_id=6914776239689485573&q=crissa%20jackson&t=1661187676922