The Effect Social Capital on Organizational Performance of Accomodation Sector: The Mediating and Moderating Role of Competition Strategies

Abstract

The social capital is one of the factors affecting the organizational performance and has been a remarkable research topic, because the studies conducted on social capital in such as automotive, hospital, hotel and safety sector is revealed that the high social capital lead high organizational performance. However, there are various mediating and moderating variables in the effect of social capital on organizational performance. One of these variables is competition strategies. Because appropriate competition strategies such as marketing, human resources and technology usage can increase the social capital of the firms. However, there are a limited number of studies dealing with the role of mediating and moderating variables in the effect of social capital on organizational performance. Therefore, the purpose of the study is to determine whether competition strategies have a mediating and moderating role in the in the effect of social capital on organizational performance in hotels. For this purpose, a questionnaire was employed to the five-star hotels operating in the Antalya destination. According to the results of the hierarchical regression analysis, competition strategies have a mediating and moderating role in the effect of social capital on organizational performance.

Keywords

• Social Capital,Organizational Performance,Competition Strategies,Hotel Sector

Konaklama İşletmelerinde Sosyal Sermayenin Örgütsel Performansa Etkisinde Rekabet Stratejilerinin Aracı Rolü

Abstract

İşletmelerin örgüt performansını etkiyen unsurlardan biri olan sosyal sermaye konusu günümüzde dikkat çeken bir araştırma konusu olmuştur. Çünkü sosyal sermayeyi konu alan ve otomotiv, hastane, otel ve emniyet gibi sektörlerde yapılan çalışmalar sosyal sermayesi yüksek olan işletmelerin örgütsel performansının da yüksek olduğunu ortaya çıkarmıştır. Ancak sosyal sermayenin örgütsel performansa etkisinde çeşitli aracı değişkenlerin rolü bulunmaktadır. Bu değişkenlerden biri rekabet stratejileridir. Doğru seçilen ve uygulanan pazar alanları, insan kaynakları ve teknoloji kullanımı gibi rekabet stratejileri işletmelerin sosyal sermayesini arttırabilmektedir. Buna rağmen sosyal sermayenin örgütsel performansa etkisinde aracı değişkenlerin rollerini ele alan kısıtlı sayıda çalışma mevcuttur. Bundan dolayı çalışmanın amacı rekabetin yoğun olduğu bir sektör olan otel işletmelerinde sosyal sermayenin örgütsel performansa etkisinde rekabet stratejilerinin aracı rolü olup olmadığını belirlemektir. Bu amaçla Antalya destinasyonunda faaliyet gösteren beş yıldızlı otel işletmelerine anket uygulanmıştır. Hiyerarşik regresyon analizi sonuçlarına göre sosyal sermayenin örgütsel performansa etkisinde rekabet stratejilerinin aracı rolü bulunmaktadır.

Keywords

• Sosyal Sermaye,Örgütsel Performans,Rekabet Stratejileri,Otel Sektörü

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