Ürün Yeniliği Performansına Etki Eden Değişkenler Üzerine İSO 1000’de Bir Araştırma

Abstract

Bu araştırmanın amacı, öğrenme odaklı örgüt kültürü, formal örgütsel yapı gibi örgüte ait değişkenler ile işletmelerin faaliyette bulundukları sektördeki rekabet yoğunluğu ve pazar dalgalanmasını ifade eden ve örgüt dışı bir unsur olarak araştırmaya dahil edilen çevresel dinamizmin ürün yeniliği performansına etkisini saptamaktır. Bu amaç doğrultusunda İSO (İstanbul Sanayi Odası) 1000 listesi içinde yer alan 405 üretim işletmesinden 120 tanesinin yöneticilerine anket uygulanmıştır. Elde edilen veriler SPSS ve SmartPLS yapısal eşitlik modellemesi programı ile analiz edilmiştir. Analiz sonucunda öğrenme odaklı örgüt kültürü, formal örgüt yapısı ve çevresel dinamizmin ürün yeniliği performansını pozitif yönde etkilediği saptanmıştır.  

Keywords

• Ürün yeniliği performansı,formal örgüt yapısı,öğrenme odaklı örgüt kültürü,çevresel dinamizm

A Research in ICI 1000 on Variables That Affect Product Innovation Performance

Abstract

The aim of this research is to determine the impact of learning-oriented organizational culture, formal organizational structure and environmental dynamism on product innovation performance of businesses. For this purpose, a questionnaire was applied to the managers of manufacturing firms included within the Istanbul (Istanbul Chamber of Industry) 1000 list (N:120). The obtained data were analyzed by SPSS and SmartPLS structural equation modeling program. As a result of the analysis, it has been determined that learning-oriented organizational culture, formal organizational structure and environmental dynamism affect product innovation performance positively.

Keywords

• Product innovation performance,formal organizational structure,learning-oriented organizational culture,environmental dynamism

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