The paper presents the results of the research in the framework of the current trends in linguistics – text linguistics and stylistics. Now that the concept of the language norm is blurred to some extent due to the strong phenomena in language and speech dynamics, the language of texts for children should be treated with special attention and care, because love and interest to the language are formed through the reading of children's stories and poems. Observance of norms, clearness and transparency of texts for children does not mean absence of elements of language game in them. The language game is inherent in the speech of children themselves, as exactly in childhood the native speakers begin (sometimes intentionally and sometimes mistakenly) to experiment, create new words and forms. Therefore, primarily in children's works the language game is both a means of attracting attention and inviting a small reader to the mysterious and complex world of the great Word.
In the course of oral and written speech, it is possible to notice cases of deviation from the norm. They appear in pronunciation, in the production of stressed syllables in the word, in the use of certain grammatical forms in discourse. These violations can have a different character. If, on the one hand, they can be quite unpretentious evidence of illiteracy and underdeveloped speech culture, on the other hand, they can be purposely planned, emphasizing and revealing a certain idea. In this scenario they are designed for understanding the meaning and constitute a special literary device. So there appears a specific game with an easy-to-understand implied sense.