The Mediating Role of Product Performance on the Effect of Process Integration with Suppliers on Firm Performance

Year 2020, Volume: 5 Issue: 1, 13 - 28, 27.05.2020

Bülent Yıldız Ahmet Çetindaş

https://doi.org/10.26650/JTL.2020.0002

Abstract

This study investigates the mediating role of product performance on the effect of the supplier process integration on Firm performance. Additionally, the moderator effect of market uncertainty on the effect of process integration on firm performance is also analyzed. For this purpose, data were collected by surveys from 156 manufacturing companies operating in Istanbul. A structural equation model was established and analyzed. As a result of the analysis, it was found that process integration had a positive effect on company performance. In addition, it has been determined that product performance has a positive effect on firm performance. The mediation role of product performance on the effect of process integration on firm performance was made by a bootstrap method. The mediating role of product performance could be found but the moderating role of market uncertainty could not be proven.

Keywords

Supplier process integration, Product performance, Market uncertainty

Tedarikçilerle Süreç Entegrasyonunun Firma Performansı Üzerindeki Etkisinde Ürün Performansının Aracı Rolü

Abstract

Bu çalışmada tedarikçilerle süreç entegrasyonunun firma performansı üzerindeki etkisinde ürün performansının aracılık rolü araştırılmıştır. Ayrıca süreç entegrasyonunun firma performansı üzerindeki etkisinde piyasa belirsizliğinin düzenleyici rolü analiz edilmiştir. Bu amaçla İstanbul’da faaliyet gösteren 156 imalat firmasından anket ile veri toplanmıştır. Araştırma kapsamında yapısal eşitlik modeli kurularak analiz edilmiştir. Analiz sonucunda süreç entegrasyonu ve ürün performansının firma performansını pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Ayrıca ürün performansının da firma performansını pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Süreç entegrasyonunun firma performansı üzerindeki etkisinde ürün performansının aracılık rolü boostrap yöntemi ile yapılmıştır. Analiz neticesinde ürün performansının aracılık rolü bulunduğu tespit edilmiştir. Araştırma sonucunda piyasa belirsizliğinin düzenleyici rolüne ulaşılamamıştır.

Keywords

Tedarikçi süreç entegrasyonu, Ürün performansı, Piyasa belirsizliği

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