An e-loyalty model proposal for online travel reservation websites

Year 2018, , 98 - 110, 01.07.2018

Ahmet Aytekin , Duygu Tunalı

https://doi.org/10.24288/jttr.420439

Cited By: 1

Abstract

Online travel reservation websites need e-loyal
customers to be able to drive their profitability and existence. In this
context, the aim of this study is to propose an e-loyalty model for travel
reservation websites in the business to consumer (B2C) concept. The study
brought together important concepts thought to be related to e-loyalty, such as
system quality, trust, satisfaction, alternative attractiveness, word of mouth,
and repurchase intention. As a result, it was determined that system quality,
trust, satisfaction and word of mouth have a positive effect on e-loyalty,
unlike alternative attractiveness which has a negative effect. It was also
determined that e-loyalty has a positive effect on repurchase intention.

Keywords

Online travel reservation websites, E-commerce, E-loyalty, Structural equation modelling

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