Research Article
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Eskişehir in the stories of Korean travel writers

Year 2020, Volume: 6 Issue: 2, 85 - 102, 01.07.2020
https://doi.org/10.24288/jttr.702449

Abstract

Travel stories are important in better representation of the “real” thoughts and feelings of tourists. Because travel stories can give quite deep information about tourists' attitudes towards destinations. In the study, it is tried to be understood which features of Eskişehir appeal to Korean travel writers and followers in the light of the travels and followers’ comments of Korean travel writers on their travels and after their return. Eight Korean travel writers who visited many tourism attractions of Eskişehir constituted the sample of the research. A qualitative research method was used in the research and content analysis was performed on the data. In general, it is understood that Korean travel writers liked THK İnönü Aviation Center, Sivrihisar district and Phrygian Valley more. Korean followers of the reviews are found to be willing to come to Turkey are examined. Elements such as the gastronomic attraction and cultural affinity of Eskişehir have been evaluated as important motivational factors.

References

  • Carson, D. (2008). The blogosphere'as a market research tool for tourism destinations: A case study of Australia's Northern Territory. Journal of Vacation Marketing, 14(2), 111-119.
  • Chang, R. C., & Mak, A. H. (2018). Understanding gastronomic image from tourists’ perspective: A repertory grid approach. Tourism Management, 68, 89-100.
  • Choı, J. A. (2015). Türkiye’ye seyahat eden Güney Koreli turistlerin güdülerinin ve turizm tercihlerinin belirlenmesi konusunda bir araştırma. Yayınlanmamış Doktora Tezi. Ankara: Ankara Üniversitesi, Sosyal Bilimler Enstitüsü.
  • Coşkun, İ. O., Kalyoncu, M. ve Çiftçi, F. (2020). Asya ve Pasifik’te seyahat ve turizm eğilimleri. BEBKA, Yayınlanmamış Araştırma Raporu.
  • İbiş, S. ve Batman, O. (2018). Japonya ve Güney Kore’den İstanbul’a gelen turistlerin seyahat motivasyonları ve yeniden ziyaret etme niyeti üzerine bir araştırma. Seyahat ve Otel İşletmeciliği Dergisi, 15(2), 246-262.
  • Kim, S. S., Lee, C. K., & Klenosky, D. B. (2003). The influence of push and pull factors at Korean national parks. Tourism management, 24(2), 169-180.
  • Kim, H., & Stepchenkova, S. (2015). Effect of tourist photographs on attitudes towards destination: Manifest and latent content. Tourism Management, 49, 29-41.
  • Lee, S., Bai, B., & Busser, J. A. (2019). Pop star fan tourists: An application of self-expansion theory. Tourism Management, 72, 270-280.
  • Lin, Y. S., & Huang, J. Y. (2006). Internet blogs as a tourism marketing medium: A case study. Journal of Business Research, 59(10-11), 1201-1205.
  • Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458-468.
  • Mak, A. H. (2017). Online destination image: Comparing national tourism organisation's and tourists' perspectives. Tourism Management, 60, 280-297.
  • Moscardo, G. (2004). Shopping as a destination attraction: An empirical examination of the role of shopping in tourists’ destination choice and experience. Journal of Vacation Marketing, 10(4), 294-307.
  • Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46-54.
  • Nardi, B. A., Schiano, D. J., Gumbrecht, M., & Swartz, L. (2004). Why we blog. Communications of the ACM, 47(12), 41-46.
  • Pan, B., MacLaurin, T., & Crotts, J. C. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(1), 35-45.
  • Park, D. B., & Yoon, Y. S. (2009). Segmentation by motivation in rural tourism: A Korean case study. Tourism management, 30(1), 99-108.
  • Pühringer, S., & Taylor, A. (2008). A practitioner's report on blogs as a potential source of destination marketing intelligence. Journal of Vacation Marketing, 14(2), 177-187.
  • Sharda, N., & Ponnada, M. (2008). Tourism blog visualizer for better tour planning. Journal of Vacation Marketing, 14(2), 157-167.
  • Singh, T., Veron-Jackson, L., & Cullinane, J. (2008). Blogging: A new play in your marketing game plan. Business Horizons, 51(4), 281-292.
  • Tussyadiah, I. P., & Fesenmaier, D. R. (2008). Marketing places through first‐person stories—an analysis of Pennsylvania roadtripper blog. Journal of Travel & Tourism Marketing, 25(3-4), 299-311.
  • Tussyadiah, I. P., Park, S., & Fesenmaier, D. R. (2011). Assessing the effectiveness of consumer narratives for destination marketing. Journal of Hospitality & Tourism Research, 35(1), 64-78.
  • Wattanacharoensil, W., & La-ornual, D. (2019). A systematic review of cognitive biases in tourist decisions. Tourism Management, 75, 353-369.
  • Wenger, A. (2008). Analysis of travel blog yazars’ characteristics and their communication about Austria as a tourism destination. Journal of Vacation Marketing, 14(2), 169-176.
  • Wilkins, H. (2011). Souvenirs: What and why we buy. Journal of Travel Research, 50(3), 239-247.
  • Wu, M. Y., Wall, G., & Pearce, P. L. (2014). Shopping experiences: international tourists in Beijing's silk market. Tourism Management, 41, 96-106.
  • Wu, M. Y., & Pearce, P. L. (2016). Tourism blogging motivations: Why do Chinese tourists create little “Lonely Planets”? Journal of Travel Research, 55(4), 537-549.
  • Zhong, L., Sun, S., & Law, R. (2019). Movement patterns of tourists. Tourism Management, 75, 318-322.
  • Peerapatdit, N. (2004). The impact of selected socio-demographic, travel-related and psychographic variables on travel expenditures (Doctoral dissertation, University of Central Florida).
  • https://www.verywellmind.com/what-is-catharsis-2794968 (Erişim Tarihi: 03.02.2020)

Koreli seyahat yazarlarının hikâyelerindeki Eskişehir

Year 2020, Volume: 6 Issue: 2, 85 - 102, 01.07.2020
https://doi.org/10.24288/jttr.702449

Abstract

Seyahat hikâyeleri turistlerin “gerçek” düşünce ve duygularının daha iyi temsil edilmesinde önemlidir. Çünkü seyahat hikâyeleri turistlerin destinasyonlara karşı tutumları hakkında oldukça derin bilgiler verebilir. Araştırmada, Koreli seyahat yazarlarının seyahatleri sırasında ve döndükten sonra yazdıkları yazılar ve takipçi yorumları ışığında Eskişehir’in hangi özelliklerinin Koreli seyahat yazarlarına ve takipçilerine cazip geldiği anlaşılmaya çalışılmıştır. Eskişehir ilinin pek çok turizm çekiciliğini ziyaret eden sekiz Koreli seyahat yazarı araştırmanın örneklemini oluşturmuştur. Araştırmada nitel araştırma yöntemi kullanılmış ve verilere içerik analizi yapılmıştır. Genel olarak bakıldığında Koreli seyahat yazarlarının gezdikleri yerler arasında THK İnönü Havacılık Merkezi’ni, Sivrihisar ilçesini ve Frig Vadisi’ni daha çok beğendikleri anlaşılmıştır. Koreli takipçilerin yorumları incelendiğinde Türkiye’ye gelme konusunda istekli oldukları görülmüştür. Eskişehir’in gastronomik çekiciliği, kültürel yakınlığı gibi unsurları önemli seyahat güdüleri olarak değerlendirilmiştir.

References

  • Carson, D. (2008). The blogosphere'as a market research tool for tourism destinations: A case study of Australia's Northern Territory. Journal of Vacation Marketing, 14(2), 111-119.
  • Chang, R. C., & Mak, A. H. (2018). Understanding gastronomic image from tourists’ perspective: A repertory grid approach. Tourism Management, 68, 89-100.
  • Choı, J. A. (2015). Türkiye’ye seyahat eden Güney Koreli turistlerin güdülerinin ve turizm tercihlerinin belirlenmesi konusunda bir araştırma. Yayınlanmamış Doktora Tezi. Ankara: Ankara Üniversitesi, Sosyal Bilimler Enstitüsü.
  • Coşkun, İ. O., Kalyoncu, M. ve Çiftçi, F. (2020). Asya ve Pasifik’te seyahat ve turizm eğilimleri. BEBKA, Yayınlanmamış Araştırma Raporu.
  • İbiş, S. ve Batman, O. (2018). Japonya ve Güney Kore’den İstanbul’a gelen turistlerin seyahat motivasyonları ve yeniden ziyaret etme niyeti üzerine bir araştırma. Seyahat ve Otel İşletmeciliği Dergisi, 15(2), 246-262.
  • Kim, S. S., Lee, C. K., & Klenosky, D. B. (2003). The influence of push and pull factors at Korean national parks. Tourism management, 24(2), 169-180.
  • Kim, H., & Stepchenkova, S. (2015). Effect of tourist photographs on attitudes towards destination: Manifest and latent content. Tourism Management, 49, 29-41.
  • Lee, S., Bai, B., & Busser, J. A. (2019). Pop star fan tourists: An application of self-expansion theory. Tourism Management, 72, 270-280.
  • Lin, Y. S., & Huang, J. Y. (2006). Internet blogs as a tourism marketing medium: A case study. Journal of Business Research, 59(10-11), 1201-1205.
  • Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458-468.
  • Mak, A. H. (2017). Online destination image: Comparing national tourism organisation's and tourists' perspectives. Tourism Management, 60, 280-297.
  • Moscardo, G. (2004). Shopping as a destination attraction: An empirical examination of the role of shopping in tourists’ destination choice and experience. Journal of Vacation Marketing, 10(4), 294-307.
  • Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46-54.
  • Nardi, B. A., Schiano, D. J., Gumbrecht, M., & Swartz, L. (2004). Why we blog. Communications of the ACM, 47(12), 41-46.
  • Pan, B., MacLaurin, T., & Crotts, J. C. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(1), 35-45.
  • Park, D. B., & Yoon, Y. S. (2009). Segmentation by motivation in rural tourism: A Korean case study. Tourism management, 30(1), 99-108.
  • Pühringer, S., & Taylor, A. (2008). A practitioner's report on blogs as a potential source of destination marketing intelligence. Journal of Vacation Marketing, 14(2), 177-187.
  • Sharda, N., & Ponnada, M. (2008). Tourism blog visualizer for better tour planning. Journal of Vacation Marketing, 14(2), 157-167.
  • Singh, T., Veron-Jackson, L., & Cullinane, J. (2008). Blogging: A new play in your marketing game plan. Business Horizons, 51(4), 281-292.
  • Tussyadiah, I. P., & Fesenmaier, D. R. (2008). Marketing places through first‐person stories—an analysis of Pennsylvania roadtripper blog. Journal of Travel & Tourism Marketing, 25(3-4), 299-311.
  • Tussyadiah, I. P., Park, S., & Fesenmaier, D. R. (2011). Assessing the effectiveness of consumer narratives for destination marketing. Journal of Hospitality & Tourism Research, 35(1), 64-78.
  • Wattanacharoensil, W., & La-ornual, D. (2019). A systematic review of cognitive biases in tourist decisions. Tourism Management, 75, 353-369.
  • Wenger, A. (2008). Analysis of travel blog yazars’ characteristics and their communication about Austria as a tourism destination. Journal of Vacation Marketing, 14(2), 169-176.
  • Wilkins, H. (2011). Souvenirs: What and why we buy. Journal of Travel Research, 50(3), 239-247.
  • Wu, M. Y., Wall, G., & Pearce, P. L. (2014). Shopping experiences: international tourists in Beijing's silk market. Tourism Management, 41, 96-106.
  • Wu, M. Y., & Pearce, P. L. (2016). Tourism blogging motivations: Why do Chinese tourists create little “Lonely Planets”? Journal of Travel Research, 55(4), 537-549.
  • Zhong, L., Sun, S., & Law, R. (2019). Movement patterns of tourists. Tourism Management, 75, 318-322.
  • Peerapatdit, N. (2004). The impact of selected socio-demographic, travel-related and psychographic variables on travel expenditures (Doctoral dissertation, University of Central Florida).
  • https://www.verywellmind.com/what-is-catharsis-2794968 (Erişim Tarihi: 03.02.2020)
There are 29 citations in total.

Details

Primary Language Turkish
Subjects Tourism (Other)
Journal Section Research Articles
Authors

Tuğçe Özoğul Balyalı 0000-0002-2263-4122

Semra Günay Aktaş 0000-0001-6663-6827

Publication Date July 1, 2020
Published in Issue Year 2020 Volume: 6 Issue: 2

Cite

APA Özoğul Balyalı, T., & Günay Aktaş, S. (2020). Koreli seyahat yazarlarının hikâyelerindeki Eskişehir. Journal of Tourism Theory and Research, 6(2), 85-102. https://doi.org/10.24288/jttr.702449
AMA Özoğul Balyalı T, Günay Aktaş S. Koreli seyahat yazarlarının hikâyelerindeki Eskişehir. Journal of Tourism Theory and Research. July 2020;6(2):85-102. doi:10.24288/jttr.702449
Chicago Özoğul Balyalı, Tuğçe, and Semra Günay Aktaş. “Koreli Seyahat yazarlarının hikâyelerindeki Eskişehir”. Journal of Tourism Theory and Research 6, no. 2 (July 2020): 85-102. https://doi.org/10.24288/jttr.702449.
EndNote Özoğul Balyalı T, Günay Aktaş S (July 1, 2020) Koreli seyahat yazarlarının hikâyelerindeki Eskişehir. Journal of Tourism Theory and Research 6 2 85–102.
IEEE T. Özoğul Balyalı and S. Günay Aktaş, “Koreli seyahat yazarlarının hikâyelerindeki Eskişehir”, Journal of Tourism Theory and Research, vol. 6, no. 2, pp. 85–102, 2020, doi: 10.24288/jttr.702449.
ISNAD Özoğul Balyalı, Tuğçe - Günay Aktaş, Semra. “Koreli Seyahat yazarlarının hikâyelerindeki Eskişehir”. Journal of Tourism Theory and Research 6/2 (July 2020), 85-102. https://doi.org/10.24288/jttr.702449.
JAMA Özoğul Balyalı T, Günay Aktaş S. Koreli seyahat yazarlarının hikâyelerindeki Eskişehir. Journal of Tourism Theory and Research. 2020;6:85–102.
MLA Özoğul Balyalı, Tuğçe and Semra Günay Aktaş. “Koreli Seyahat yazarlarının hikâyelerindeki Eskişehir”. Journal of Tourism Theory and Research, vol. 6, no. 2, 2020, pp. 85-102, doi:10.24288/jttr.702449.
Vancouver Özoğul Balyalı T, Günay Aktaş S. Koreli seyahat yazarlarının hikâyelerindeki Eskişehir. Journal of Tourism Theory and Research. 2020;6(2):85-102.