Endonezya'da Kentli Kadınları Güçlendirmek: Anne, Ekonomik ve Sivil Katılımda Sosyal Medyanın Rolü

Year 2025, Volume: 26 Issue: 1, 319 - 342, 28.06.2025

Nindyta Aisyah Dwityas , Hermin Indah Wahyuni , Siti Andarwati

https://doi.org/10.33831/jws.v26i1.528

Abstract

Bu çalışma, Cakarta ve çevresindeki kentsel alanlarda yaşayan kadınların güçlendirilmesinde sosyal medyanın rolünü incelemektedir. Instagram, Facebook, WhatsApp ve YouTube gibi platformlara odaklanarak, kadınların bilgi ve iletişim teknolojilerini (BİT) annelik, girişimcilik ve toplumsal rollerinde nasıl öz-güçlendirme aracı olarak kullandıkları araştırılmaktadır. Yapılan görüşmeler, sosyal medyanın anlık bilgi sağlama, akran desteği sunma ve ağ oluşturma fırsatları yaratma konusundaki kritik rolünü ortaya koymakta, hem kişisel hem de profesyonel gelişimi kolaylaştırdığını göstermektedir. Bulgular, çocuk sağlığı, finansal yönetim ve girişimcilik konularında deneyimsel bilgi ve uzman tavsiyeleri sunan çeşitli içeriklerin, kadınların öz farkındalıklarını, itibarlarını ve toplumsal katılımlarını nasıl etkilediğini vurgulamaktadır. Yararlarına rağmen, bilgi kirliliği ve güvenilir kaynaklara duyulan ihtiyaç gibi zorluklar devam etmektedir. Çalışma, kadınların ekonomik katılımını artırmak için dijital okuryazarlık ve e-ticaret girişimlerini önermektedir. Bu araştırma, toplumsal cinsiyet eşitliği ve BİT konusundaki literatüre katkı sunarak Endonezya'daki kentsel kadınların karşılaştığı özgün zorlukları aydınlatmaktadır.

Keywords

Sosyal medya güçlendirme , kentsel kadınlar , bilgi ve iletişim teknolojisi , annelik öz-gelişimi , dijital girişimcilik

Ethical Statement

Ethical Statement This study titled "Empowering Urban Women in Indonesia: The Role of Social Media in Maternal, Economic, and Civic Participation" adheres to the highest ethical standards in research. Below, we outline the specific measures taken to ensure ethical compliance throughout the research process: 1. Informed Consent: All participants involved in this study were fully informed about the purpose, nature, and scope of the research. Written and verbal consent was obtained prior to their participation. Participants were assured of their right to withdraw from the study at any point without any repercussions. 2. Confidentiality and Anonymity: The identities of all participants have been kept confidential. Pseudonyms were used in the reporting of findings, and all personal identifying details have been removed or anonymized to protect participants' privacy. 3. Voluntary Participation: Participation in the study was entirely voluntary. No participant was coerced, pressured, or incentivized beyond standard ethical practices to contribute to the research. 4. Cultural Sensitivity: The study was conducted with due respect for the cultural context and norms of Indonesia, ensuring that the research process and interactions with participants were culturally appropriate and sensitive. 5. Minimizing Harm: Every effort was made to ensure that the study posed no psychological, physical, or social harm to the participants. The questions and methodology were designed to avoid discomfort, and participants were provided with support contacts in case of any distress arising from the study. 6. Data Protection: All data collected during the research were securely stored and accessed only by the research team. Data protection measures comply with GDPR and relevant data privacy laws to ensure the safeguarding of sensitive information. By adhering to these ethical principles, the study aimed to uphold the integrity of the research process while respecting the rights and dignity of all participants

Supporting Institution

LPDP - Indonesia Endowment Fund for Education Agency.

Thanks

Universitas Gadjah Mada, Universitas Mercu Buana, LPDP - Indonesia Endowment Fund for Education Agency.

Empowering Urban Women in Indonesia: The Role of Social Media in Maternal, Economic, and Civic Participation

Abstract

The rapid advancement of digital technology, particularly social media, has transformed the socio-economic landscape for urban women in Indonesia. This study examines the role of social media in maternal, economic, and civic empowerment, focusing on platforms such as Instagram, Facebook, WhatsApp, and YouTube. Through a qualitative descriptive approach, in-depth interviews with women in Jakarta and surrounding areas reveal how social media fosters self-awareness, entrepreneurship, and community engagement. The findings indicate that social media facilitates access to critical information on parenting, health, and financial management, enhances women's participation in digital entrepreneurship, and strengthens their engagement in civic advocacy and activism. However, the study also highlights challenges, including misinformation, cyber harassment, and algorithmic biases, which can limit the full realization of digital empowerment. The research contributes to theoretical discussions on digital inclusion and gender empowerment by demonstrating how social media serves as both an enabler and a constraint in women's self-empowerment journeys. It underscores the importance of digital literacy, policy interventions, and platform accountability to ensure equitable and safe digital participation for women. The study calls for targeted government and private sector initiatives to enhance online safety, support women-led businesses, and promote digital education. By addressing these issues, social media can continue to be a transformative force for gender equity and women's empowerment in Indonesia.

Keywords

Social media empowerment , urban women , information and communication technology , maternal self-development , digital entrepreneurship

Ethical Statement

This article is derived from the first author’s Ph.D. thesis titled “Social Media Optimization for Women’s Economic Empowerment,” completed at Universitas Gadjah Mada under the supervision of Hermin Indah Wahyuni and Siti Andarwati.

Supporting Institution

This article is part of a thesis supported by the Indonesia Endowment Fund for Education (LPDP), Ministry of Finance of the Republic of Indonesia, Universitas Gadjah Mada, and Universitas Mercu Buana.

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