İTİBAR SÜRECİNDE KİLİT ROL: KURUMSAL SOSYAL SORUMLULUK İLETİŞİMİ

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Anahtar Kelimeler

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İTİBAR SÜRECİNDE KİLİT ROL: KURUMSAL SOSYAL SORUMLULUK İLETİŞİMİ

Öz

Kurumsal sosyal sorumluluk çalışmalarının paydaşlara iletilmesinde, yapılan iletişim çalışmalarının oldukça önemli bir rolü vardır. Kurumsal sosyal sorumluluk iletişimi, paydaşların kurumların sosyal sorumluluk anlayışları doğrultusunda gerçekleştirdikleri çalışmaların paydaşlara ulaşmasını ve paydaşların söz konusu çalışmalar doğrultusunda bilgi edinmesini sağlamaktadır. Bunun sonucunda kurumun sadece ekonomik değil aynı zamanda sosyal konulardaki beklentileri karşıladığı paydaşlara iletilmektedir. Kurum aynı zamanda duyarlı, şeffaf, etik ve hesap verebilir olduğunu da çevresiyle paylaşmaktadır. Tüm bu bilgiler uzun dönemde kurumun itibarını etkilemektedir. Bu çalışmada kurumsal sosyal sorumluluk iletişiminin kurumsal itibar sürecindeki rolünü ortaya koymak amaçlanmıştır

Anahtar Kelimeler

• Kurumsal itibar, kurumsal sosyal sorumluluk, kurumsal sosyal sorumluluk iletişimi

Kaynakça

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