STEWARDSHIP AS A NEW IMPORTANT STEP IN PR PROCESS:IMPLEMENTATIONS OF TURKISH COMPANIES

Year 2012, Volume: 7 Issue: 25, 4337 - 4347, 01.06.2012

İdil Karademirlidağ Suher Selcan Yeşilyurt

Abstract

Keywords

-

STEWARDSHIP AS A NEW IMPORTANT STEP IN PR PROCESS:IMPLEMENTATIONS OF TURKISH COMPANIES

Abstract

Halkla ilişkilerin temel hedeflerinden biri karşılıklı anlayış sağlamaktır ve bu da simetrik iletişim temellerine dayanmaktadır. Kurumların bu yaklaşımı iletişim stratejilerine yansıtma biçimleri ise farklılaşabilmektedir. Bu araştırmanın amacı, kurumların bu yaklaşımı yansıtma biçimlerini yönetim teorilerine dayanan bir kavram olan “hizmetkarlık” (stewardship) kavramı üzerinden cevaplamaktır. Kelly’nin (2001) sosyal paydaşlarla sürdürülebilir ilişki geliştirmeye yardımcı olan hizmetkarlık yönelimli halkla ilişkiler uygulamaları kavramı, “Fortune Türkiye 500” listesindeki ilk 75 kurum üzerinden araştırılmıştır

Keywords

Halkla İlişkiler Süreci, Hizmetkarlık, Kurumsal İletişim

References

• Companies fret over new integrated reports (2010) Retrieved November 25, 2011, from http://www.sustainabilitysa.org/LinkClick.aspx?fileticket=QvH0KpBKhpQ%3d&tabid=237
• Davis, J.H., Schoorman, F.D. & Donaldson, L. (1997) Toward a Stewardship Theory of Management, 1997.
• Academy of Management Review, 22(1), 20-47
• Donaldson, T. & Preston, L.E. (1995). The stakeholder theory of the corporation: Concepts, evidence, and implications. Academy of Management Review, 20, 65–91.
• Eisenhardt, K.M. (1989) Agency Theory: An Assessment and Review. The Academy of Management Review, (1) pp.57-74
• Grunig, J.E. (2005) Communication, Public Relations, and Effective Organizations: An overview of the book in
• Excellence in public relations and communication management, Grunig, J.E., Dozier, D.M., Ehling, W.P., Grunig, L.A., Repper, F.C., White, J. (Eds.). New Jersey: Lawrance Erlbaum Associates Heath, R.L. & Kelly, K.S. (2005) Stewardship of Large Organizations in Encyclopedia of Public Relations, Heath,
• R.L. (Ed.) Thousand Oaks, CA: Sage Hernandez, M.(2007) Stewardship: theoretical development and empirical test of its determinants. Morela
• Hernandez. Doctoral Dissertation for The Fuqua School of Business, Duke University. Kelly, K.S. (2001) Stewardship: The fifth step in the public relations process. In Handbook of public relations, R.L.
• Heath (Ed.). Thousand Oaks, CA: Sage Kim, S., Park, J., & Wertz, E. K. (2010). Expectation gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate web sites. Public Relations Review, 36(3), 215-221.
• Kluvers, R., Tippett, J. (2011) An exploration of stewardship theory in a Not-for-Profit organisation. Accounting Forum, 35(4), 275-284
• Lavelle, K. (2007) Stewardship in The A to Z of corporate social responsiblity: a complete reference guide to concepts, codes and organizations, Visser, W., Dirk, M., Pohl, M. & Tolhurst, N. (Eds.). England: John Wiley & Sons
• Ledingham, J. A. (2003). Explicating Relationship Management as a General Theory of Public Relations. Journal
• Of Public Relations Research, 15(2), 181-198. McIntosh, M. (2007) Corporate Citizenship in The A to Z of corporate social responsiblity: a complete reference guide to concepts, codes and organizations, Visser, W., Dirk, M., Pohl, M. & Tolhurst, N. (Eds.). England: John Wiley & Sons
• Waters, R. D. (2011) Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders. Public Relations Review, 37(2), 129-136.
• Waters, R. D. (2009). Measuring stewardship in public relations: A test exploring impact on the fundraising relationship. Public Relations Review, 35(2), 113-119.