THE COMPARISON OF THE DEMOGRAPHIC FEATURES OF THE PARTICIPANTS IN TERMS OF PARTICIPATION MOTIVES TO DIFFERENT EVENTS

Yıl 2015, Cilt: 10 Sayı: 40, 6730 - 6751, 30.10.2015

Ebru Gunlu , Ceyda Lale

https://doi.org/10.19168/jyu.80628

Cited By: 1

Öz

The researches that are made in the discipline of tourism recently have  pointed out that the motives of the participant individuals play a determinative role in the management of the events. Investigation of the motives of the visitors   participating  in  the events, which identify  the demographic features and participation motives  of the visitors according to the results of these researches, make an important contribution in respect to   the planning and the marketing studies  of the events. The purpose of this study, is to classify the motives of the individuals,  who participate in an event in Izmir,   as per  the type of the event. In this context,  data have been collected from the visitors  participating  in  the events that are   organised  in the provincial borders of Izmir  by using the  questionnaire  technique. The visitors that have participated in the film, flower and boyoz (a pastry that is associated with Izmir) festivals in Izmir   during the time  the research   is being conducted,  constitute  the universe of the research  and as a result of the research, 460 questionnaires  have been obtained  as   175 from the film  festival, 141 from  the flower festival and 144 from the boyoz festival. As a result of the   research, it is determined  that the motives  of the participation in the events  differentiate according to the types of the events.

Key Words: Event, Motive, Tourist Behaviour, Event Management, İzmir

Anahtar Kelimeler

Etkinlik, Güdü, Turist Davranışı, Etkinlik Yönetimi, İzmir

Kaynakça

• Alan, U. (2006). Motivasyon Teorileri ve Motivasyonun İş Hayatı Üzerindeki Etkileri. Yüksek Lisans Tezi. İstanbul : Beykent Üniversitesi Sosyal Bilimler Enstitüsü.
• Backman, K., Backman, S. J., Uysal, M. ve Sunshine, K. M. (1995). Event Tourism: An Examination of Motivations and Activities. Festival Management and Event Tourism, 3(1): 15-24.
• Chang, J. (2006). Segmenting Tourists to Aboriginal Cultural Festivals: An Example in the Rukai Tribal Area, Taiwan. Tourism Management, 27(6): 1224-1234.
• Chang, W. (2011). A taste of tourism: Motivations to Attend a Food Festival. Event Management, 15: 151-161.
• Crompton, J. L. ve Mckay, S. L. (1997). Motives of Visitors Attending Festival Events. Annals of Tourism Research, 24(2): 425-439.
• Dogan, H. Z. (2004). Turizmin Sosyo-Kültürel Temelleri. Ankara: Detay Yayıncılık.
• Esba, M. (2009). Turizm İsletmelerinde Yöneticilerin Duygusal Zekalarının Örgüt Kültürü Üzerindeki Etkisi. Yayınlanmamıs Yüksek Lisans Tezi. İzmir: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü.
• Formica, S. ve Uysal, M. (1996). A Market Segmentation of Festival Visitors: Umbria Jazz Festival in Italy. Festival Management & Event Tourism, 3(4): 175-182.
• Formica, S. ve Uysal, M. (1998). Market Segmentation of an International Cultural- Historical Event in Italy. Journal of Travel Research, 36(4): 16-24.
• Getz, D. (2008). Event Tourism: Definition, Evolution and Research. Tourism Management, 29(3): 403-428.
• Hall, C. M. ve Page S. J. (2006). The Geography of Tourism and Recreation: Environment, Place and Space. London : Taylor & Francis e-Library.
• http://www.gazete5.com/haber/12.-uluslararasi-izmir-film-festivali-haberleri-
• htm, (10.07.2012).
• Karaegemen, G. ‘‘Film Festivali ödülünü Nar aldı’’, www.haberekspres.com.tr/film-festivali-odulunu-nar-aldi.htm, (10.07.2012).
• Koçel, T. (2010). İşletme Yöneticiliği. İstanbul: Beta Yayınevi.
• Kondalkar, V. G. (2009). Organization Effectiveness and Change Management. New Delhi : PHI Learning.
• Kulle, M. ‘‘İzmir'in simgesi boyoz festivalle taçlanıyor’’, http://www.yeniasir.com.tr/Sarmasik/2012/05/04/izmirin-simgesi-boyozfestivalle-
• taclaniyor, (24.07.2012).
• Lee, C.K. (2000). A Comparative Study of Caucasian and Asian Visitors To A Cultural Expo In An Asian Setting. Tourism Management, 21: 169.
• Lee, C. K., Lee, Y. K. ve Wicks, B. E. (2004). Segmentation of Festival Motivation by Nationality and Satisfaction. Tourism Management, 25(1): 61-70.
• McMorland, L. A. ve MacTaggart, D. (2008). Traditional Scottish Music Events: Native Scots Attendance Motivations. Event Management, 11(1/2): 57-69.
• Mohr, K., Backman, K. F., Gahan, L. W. ve Backman, S. J. (1993). An Investigation of Festival Motivations and Event Satisfaction by Visitor Type. Festival Management & Event Tourism, 1(3): 89-97.
• Nicholson, R. E. ve Pearce, D. G. (2001). Why Do People Attend Events: A Comparative Analysis of Visitor Motivations at Four South Island Events. Journal of Travel Research, 39 : 449-460.
• Nunnally, J.C. (1978). Pschometric Theory. New York: Mc Graw-Hill, Second Edition
• Olalı, H. ve Timur A. (1988). Turizm Ekonomisi. İzmir: Ofis Ticaret Matbaacılık.
• Park, S. H. (2009). Segmentation of Boat Show Attendees by Motivation and Charactesristics: A Case of New York National Boat Show. Journal of Convention & Event Tourism, 10(1): 27-49.
• Park, K. S., Reisinger Y. ve Kang H. J. (2008). Visitors' Motivation for Attending the South Beach Wine and Food Festival, Miami Beach, Florida. Journal of Travel & Tourism Marketing, 25(2): 161-181.
• Pearce, P. L. ve Lee, U. (2005). Developing the Travel Career Approach to Tourist Motivation. Journal of Travel Research, 43(3): 226-237.
• Ralston, L. ve Crompton, L.J. (1988). Motivations, service quality and economic impact of visitors to the 1987 Dickens on the strand emerging from a mail-back survey. Report number 3 for the Galveston Historical Foundation. College Station, TX: Texas A&M University.
• Rızaoglu, B. (2003). Turizm Davranısı. Ankara: Detay Yayıncılık.
• Ryan, C. (1998). Travel Career Ladder: An Appraisal. Annals of Tourism Research, 25(4): 936-957.
• Schneider, I. E. ve Backman, S. J. (1996). Cross- Cultural Equivalence of Festival Motivations: A Study in Jordan. Festival Management & Event Tourism, 4(3/4): 139-144.
• Scott, D. (1996). A Comparison of Visitor Motivations to Attend Three Urban Festivals. Festival Management & Event Tourism, 3: 121-128.
• Singh, L. K. (2008). Fundemental of Tourism and Travel. India : ISHA Books
• Singh, L. K. (2008). Management of Travel Agency. India : ISHA Books
• Snipes, R. L. ve Ingram, R. (2007). Motivators of Collegiate Sport Attendance: A Comparison across Demographic Groups, Innovative Marketing, 3(2): 65-74.
• Tassiopoulos, D. ve Damster, G. (2005). Event Management: A Professional and Developmental Approach. Cape Town : Juta Academic.
• Thomson, K., ve Schofield, P. (2009). Segmenting and Profiling Visitors to the Ulaanbaatar Naadam Festival by Motivation. Event Management, 13(1): 1-15.
• Usta, Ö. (2009). Turizm: Genel ve Yapısal Yaklasım. Ankara: Detay Yayıncılık.
• Uysal, M., Gahan, L. W., ve Martin, B. (1993). An Examination of Event Motivations: A Case Study. Festival Management & Event Tourism, 1(1): 5-10.
• Uysal, N. ‘‘Çiçek Festivali'ne 1 milyon ziyaretçi’’, http://www.yeniasir.com.tr/KentHaberleri/2012/05/01/cicek-festivaline-1-
• milyon-ziyaretci, (24.07.2012).
• Yuan, J., Cai, A. C., Morrison A. M. ve Linton S. (2005a). An Analysis of Wine Festival Attendees’ Motivations: A Synergy of Wine, Travel and Special Events?. Journal of Vacation Marketing, 11(1): 41-58.