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Facebook’taki Beş Yıldızlılar: Antalya Yöresinde Bir Durum Çalışması Five Stars on Facebook: A Case Study in Antalya Region

Year 2016, Volume: 11 Issue: 43, 172 - 184, 02.08.2016

BİRSEN Çevik Selami Gültekin Oğuz Doğan

https://doi.org/10.19168/jyu.13161

Abstract

Abstract: The Internet, providing information sharing to external user groups, has a great potential. This great potential showed itself clearly with social media applications. Facebook, being commonly used in the world is the subject of this study. This research has been conducted between February 28-March 28, 2015 and Facebook pages of 148 five-star hotels in Antalya Region has been reached. It has been focused on four key dimensions for assessing the Hotels’ Facebook pages; informing, contact details, sharing and supporting features. As a result of this research findings, it can be defined that the informing level of the hotels is at a moderate level and the hotels are effective in sharing the information of contact details. However, it can be indicated that the sharing video and audio for existing / potential guests in their own language is limited and inadequate. In addition, 62% of the sample has a direct reservation link on the Facebook page so it might be promising to reach large masses at less cost and quickly.

Keywords: Web 2.0, Social Media, Facebook, Five Star Hotels, Antalya.

Öz: İnternet dış kullanıcı gruplarına bilgi paylaşımını sağlayan müthiş bir potansiyele sahiptir. Bu büyük potansiyel sosyal medya uygulamaları ile kendini açıkça göstermiştir. Dünya’da en çok kullanılan sosyal medya uygulaması olan Facebook araştırma konusunu oluşturmaktadır. Bu araştırma 28 Şubat – 28 Mart 2015 tarihleri arasında yapılmış ve Antalya yöresinde yer alan 148 adet beş yıldızlı otelin Facebook sayfasına ulaşılmıştır. Otellerin Facebook sayfalarını değerlendirilirken dört kilit boyut üzerinde durulmuştur; bilgilendirme, iletişim bilgileri, paylaşım ve destekleyici özellikler. Araştırma bulguları sonucunda, otellerin bilgilendirme seviyesinin orta düzeyde ve iletişim bilgilerinin paylaşılmasında etkili olduğu ifade edilebilir. Ancak, mevcut/potansiyel misafirlerin kendi dillerinde video ve ses paylaşımlarının sınırlı ve yetersiz olduğunu belirtmek gerekir. Buna ek olarak örneklemin %62’si Facebook sayfasında rezervasyon linkine sahiptir ve böylece daha az maliyetle ve hızlı bir şekilde geniş kitlelere ulaşmak için umut verici olabilir. 

References

  • Adebanjo, D., and Michaelides, R. (2010). Analysis of Web 2.0 enabled e-clusters: A case study. Technovation, 30, 238-248.
  • Alonso, A. D., Bressan, A., O’shea, M., and Krajsic, V. (2013). Website and Social Media Usage: Implications for the Further Development of Wine Tourism, Hospitality, and the Wine Sector. Tourism Planning & Development, 10(3), 229-248.
  • Atadil, H. A., Berezina, K., Yılmaz, B. S., and Çobanoğlu, C. (2010). An Analysis of The Usage of Facebook and Twitter as a Marketing Tool in Hotels. İşletme Fakültesi Dergisi, 11(2), 119-125.
  • Bonsón, E., and Escobar, T. (2006). Digital reporting in Eastern Europe: An empirical study. International Journal of Accounting Information Systems, 7, 299-318.
  • Chan, N. L., and Denizci Guillet, B. (2011). Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?. Journal of Travel & Tourism Marketing, 28(4), 345-368.
  • Chitu, I. B., and Albu, R.G. (2013). Aspects Regarding The Use Of Facebook Within The Hospitality Industry – A Case Study In Romania. Bulletin of the Transilvania University of Braşov, Series V, 6 (55), 97-102.
  • Constantinides, E., and Fountain, S. J. (2008). Special Issue Papers Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9(3), 231-244.
  • Cross, R., and Parker, A. (2004). The Hidden Power of Social Networks. Harvard Business School Press, Boston, MA.
  • Çakır, H., and Topçu, H. (2005). Bir İletişim Dili Olarak İnternet. Erciyes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19(2), 71-96.
  • Eryılmaz, B., and Zengin, B. (2014). Sosyal Medyada Konaklama İşletmelerine Yönelik Tüketici Yaklaşımları Üzerine Bir Araştırma. İşletme Bilimi Dergisi, 2(1), 147-167.
  • Escobar-Rodríguez, T., and Carvajal-Trujillo, E. (2013). An evaluation of Spanish hotel websites: Informational vs. relational strategies. International Journal of Hospitality Management, 33, 228-239.
  • Gretzel, U. (2006). Consumer Generated Content - Trends and Implications for Branding. e-Review of Tourism Research (eRTR), 4(3), 9-11.
  • Harrison-Walker, L. (2002). If you build it, will they come? Barriers to international e-marketing. Journal of Marketing Theory and Practice .10 (2), 12-20.
  • Hsu, Y. L. (2012). Facebook as international eMarketing strategy of Taiwan hotels. International Journal of Hospitality Management. 31, 972-980.
  • Kaplan, A. M., and Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. 53, 59-68.
  • Kasavana, M. L., Nusair, K., and Teodosic, K. (2010). Online social networking: redefining the human web. Journal of Hospitality and Tourism Technology,1(1), 68-82.
  • Khirin, W., and Phalitnonkiat, P. (2013). The Use Of Facebook By High-End Hotels In Pattaya. The Proceedings of 1st World Conference on Hospitality, Tourism and Event Research and International Convention and Expo Summit, Bangkok, Thailand.
  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., and Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54, 241-251.
  • Kim, Y., Kim M., and Kim, K. (2010). Factors influencing the adoption of social media in the perspective of information needs.
  • Laboy, F., and Torchio, P. (2007). Web 2.0 for the Travel Marketer and Consumer. The International Association Of Online Communicators.
  • Law, R., and Hsu, H. C. (2006). Importance of Hotel Website Dimensions and Attributes: Perceptions of Online Browsers and Online Purchasers. Journal of Hospitality & Tourism Research, 30, 295-312.
  • Lee, W., Xiong, L., and Hu, C. (2012). The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model. International Journal of Hospitality Management, 31, 819-827.
  • Liew, A. (2013). “DIKIW: Data, Information, Knowledge, Intelligence, Wisdom And Their Interrelationships”. Business Management Dynamics, 2(10), s. 49-62.
  • Liew, A. (2007). Understanding Data, Information, Knowledge And Their Inter-Relationships. Journal of Knowledge Management Practice, 8(2).
  • Ma, C., and Au, N. (2014). Social Media and Learning Enhancement among Chinese Hospitality and Tourism Students: A Case Study on the Utilization of Tencent QQ. Journal of Teaching in Travel & Tourism, 14(3), 217-239.
  • Mangold, W. G., and Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357-365.
  • Milano, R., Baggio, R., and Piattelli, R. (2011). The effects of online social media on tourism websites. 18th International Conference on Information Technology and Travel & Tourism January 26-28, Innsbruck, Austria.
  • Mizrachi I., and Sellitto, C. (2015). Building a Facebook Strategy: Some Insights From Australian Accommodation Small Tourism Enterprises (STEs), Journal of Quality Assurance in Hospitality & Tourism, 16(1), 63-79.
  • Pan, B., MacLaurin, T., and Crotts, J. C. (2007). Travel Blogs and the Implications for Destination Marketing. Journal of Travel Research, 46, 35-45.
  • Poel, D., and Leunis, J. (1999). Consumer Acceptance of the Internet as a Channel of Distribution. Journal of Business Research, 45, 249-256.
  • Shang, S.S.C., Li, E.Y., Wub, Y.L., and Hou, C.L. (2011). Understanding Web 2.0 service models: A knowledge-creating perspective. Information & Management, 48, 178-184.
  • Stankov, U., Lazić, L., and Dragićević, V. (2010). The extent of use of basic Facebook user-generated content by the national tourism organizations in Europe. European Journal of Tourism Research, 3(2), 105-113.
  • Tan, A., Baydaş, A., and Aksen, N. (2004). Kahramanmaraş İlindeki İşletmelerin Pazarlama Faaliyetlerinde İnternet’i Kullanma Eğilimleri. KSÜ. Fen ve Mühendislik Dergisi, 7(2), 83-89.
  • Tavşancıl, E., and Aslan, E. (2001). İçerik Analizi ve Uygulama Örnekleri. EpsilonYayınları: İstanbul.
  • Tussyadiah, L. P., and Fesenmaier, D. R. (2009). Mediating Tourist Experiences Access to Places via Shared Videos. Annals of Tourism Research, 36(1), 24-40.
  • Wang, D., and Zhang, H. (2013). Social Media and the Membership Management of Tourism Professional organizations: a case study. The Proceedings of 1st World Conference on Hospitality, Tourism and Event Research and International Convention and Expo Summit.
  • Bangkok, Thailand.
  • Waters, R.D., Burnett, E., Lamm, A., and Lucas, J. (2009). Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public Relations Review, 35(2), 102-106.
  • Wong, J., and Law, R. (2005). Analysing the intention to purchase on hotel websites: a study of travellers to Hong Kong. Hospitality Management, 24, 311-329.
  • Xiang, Z., and Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31, 79-188.
  • Yoo, K. H., and Kim, R. (2013). How U.S. state tourism offices use online newsrooms and social media in media relations. Public Relations Review, 39, 534-541.
  • Zehrer, A., Magnini, V., and Crotts, J. (2012). Editorial Paper. Journal of Vacation Marketing, 18(3), 173-174.
  • Internet Sources
  • http://tr.wikipedia.org/wiki/Facebook, [Access Date: 02 25 2015]
  • http://www.internetworldstats.com/stats.htm, [Access Date: 03 02 2015]
  • http://www.slideshare.net/fullscreen/wearesocialsg/we-are-socials-digital-statshot-002/1, [Access Date: 03 03 2015]
  • http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/, [Access Date: 03 03 2015]
  • http://www.antalyakulturturizm.gov.tr/TR,90679/yabanci-ziyaretci-sayilari-ve-milliyet-dagilimi-2014-yi-.html, [Access Date: 05 Mart 2015]
  • http://wearesocial.net/blog/2014/01/social-digital-mobile-worldwide-2014/, [Access Date: 09 Mart 2015]
  • http://radar.oreilly.com/2005/10/web-20-compact-definition.html, [Access Date: 04 Nisan 2015]

Facebook’taki Beş Yıldızlı Oteller: Antalya Yöresinde Bir Durum Çalışması

Year 2016, Volume: 11 Issue: 43, 172 - 184, 02.08.2016

BİRSEN Çevik Selami Gültekin Oğuz Doğan

https://doi.org/10.19168/jyu.13161

Abstract

İnternet dış kullanıcı gruplarına bilgi paylaşımını sağlayan müthiş bir potansiyele sahiptir. Bu büyük potansiyel sosyal medya uygulamaları ile kendini açıkça göstermiştir. Dünya’da en çok kullanılan sosyal medya uygulaması olan Facebook araştırma konusunu oluşturmaktadır. Bu araştırmada otellerin Facebook sayfalarında hangi bilgilere yer verdikleri, neleri paylaştıkları (görüntü, ses, video vb.) ve Facebook’un hangi fonksiyonlarını ne sıklıkta kullandıkları belirlenmeye çalışılmıştır. Bu amaç doğrultusunda, Facebook sayfaları incelenirken elde edilecek verileri daha sistematize hale getirmek için çeşitli boyutlar ve bu boyutlarda yer alacak maddeler belirlenmiştir. Otellerin Facebook sayfaları değerlendirilirken dört kilit boyut üzerinde durulmuştur; bilgilendirme, iletişim bilgileri, paylaşım ve destekleyici özellikler. Bu araştırma 28 Şubat – 28 Mart 2015 tarihleri arasında yapılmış ve Antalya yöresinde yer alan 148 adet beş yıldızlı otelin Facebook sayfasına ulaşılmıştır. Araştırma bulguları sonucunda, otellerin bilgilendirme seviyesinin orta düzeyde ve iletişim bilgilerinin paylaşılmasında etkili olduğu ifade edilebilir. Ancak, mevcut/potansiyel misafirlerin kendi dillerinde video ve ses paylaşımlarının sınırlı ve yetersiz olduğunu belirtmek gerekir. Buna ek olarak örneklemin %62’si Facebook sayfasında rezervasyon linkine sahiptir ve böylece daha az maliyetle ve hızlı bir şekilde geniş kitlelere ulaşmak için umut verici olabilir

Keywords

Web 2.0 Sosyal Medya Facebook Beş Yıldızlı Oteller Antalya

References

  • Adebanjo, D., and Michaelides, R. (2010). Analysis of Web 2.0 enabled e-clusters: A case study. Technovation, 30, 238-248.
  • Alonso, A. D., Bressan, A., O’shea, M., and Krajsic, V. (2013). Website and Social Media Usage: Implications for the Further Development of Wine Tourism, Hospitality, and the Wine Sector. Tourism Planning & Development, 10(3), 229-248.
  • Atadil, H. A., Berezina, K., Yılmaz, B. S., and Çobanoğlu, C. (2010). An Analysis of The Usage of Facebook and Twitter as a Marketing Tool in Hotels. İşletme Fakültesi Dergisi, 11(2), 119-125.
  • Bonsón, E., and Escobar, T. (2006). Digital reporting in Eastern Europe: An empirical study. International Journal of Accounting Information Systems, 7, 299-318.
  • Chan, N. L., and Denizci Guillet, B. (2011). Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?. Journal of Travel & Tourism Marketing, 28(4), 345-368.
  • Chitu, I. B., and Albu, R.G. (2013). Aspects Regarding The Use Of Facebook Within The Hospitality Industry – A Case Study In Romania. Bulletin of the Transilvania University of Braşov, Series V, 6 (55), 97-102.
  • Constantinides, E., and Fountain, S. J. (2008). Special Issue Papers Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9(3), 231-244.
  • Cross, R., and Parker, A. (2004). The Hidden Power of Social Networks. Harvard Business School Press, Boston, MA.
  • Çakır, H., and Topçu, H. (2005). Bir İletişim Dili Olarak İnternet. Erciyes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19(2), 71-96.
  • Eryılmaz, B., and Zengin, B. (2014). Sosyal Medyada Konaklama İşletmelerine Yönelik Tüketici Yaklaşımları Üzerine Bir Araştırma. İşletme Bilimi Dergisi, 2(1), 147-167.
  • Escobar-Rodríguez, T., and Carvajal-Trujillo, E. (2013). An evaluation of Spanish hotel websites: Informational vs. relational strategies. International Journal of Hospitality Management, 33, 228-239.
  • Gretzel, U. (2006). Consumer Generated Content - Trends and Implications for Branding. e-Review of Tourism Research (eRTR), 4(3), 9-11.
  • Harrison-Walker, L. (2002). If you build it, will they come? Barriers to international e-marketing. Journal of Marketing Theory and Practice .10 (2), 12-20.
  • Hsu, Y. L. (2012). Facebook as international eMarketing strategy of Taiwan hotels. International Journal of Hospitality Management. 31, 972-980.
  • Kaplan, A. M., and Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. 53, 59-68.
  • Kasavana, M. L., Nusair, K., and Teodosic, K. (2010). Online social networking: redefining the human web. Journal of Hospitality and Tourism Technology,1(1), 68-82.
  • Khirin, W., and Phalitnonkiat, P. (2013). The Use Of Facebook By High-End Hotels In Pattaya. The Proceedings of 1st World Conference on Hospitality, Tourism and Event Research and International Convention and Expo Summit, Bangkok, Thailand.
  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., and Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54, 241-251.
  • Kim, Y., Kim M., and Kim, K. (2010). Factors influencing the adoption of social media in the perspective of information needs.
  • Laboy, F., and Torchio, P. (2007). Web 2.0 for the Travel Marketer and Consumer. The International Association Of Online Communicators.
  • Law, R., and Hsu, H. C. (2006). Importance of Hotel Website Dimensions and Attributes: Perceptions of Online Browsers and Online Purchasers. Journal of Hospitality & Tourism Research, 30, 295-312.
  • Lee, W., Xiong, L., and Hu, C. (2012). The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model. International Journal of Hospitality Management, 31, 819-827.
  • Liew, A. (2013). “DIKIW: Data, Information, Knowledge, Intelligence, Wisdom And Their Interrelationships”. Business Management Dynamics, 2(10), s. 49-62.
  • Liew, A. (2007). Understanding Data, Information, Knowledge And Their Inter-Relationships. Journal of Knowledge Management Practice, 8(2).
  • Ma, C., and Au, N. (2014). Social Media and Learning Enhancement among Chinese Hospitality and Tourism Students: A Case Study on the Utilization of Tencent QQ. Journal of Teaching in Travel & Tourism, 14(3), 217-239.
  • Mangold, W. G., and Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357-365.
  • Milano, R., Baggio, R., and Piattelli, R. (2011). The effects of online social media on tourism websites. 18th International Conference on Information Technology and Travel & Tourism January 26-28, Innsbruck, Austria.
  • Mizrachi I., and Sellitto, C. (2015). Building a Facebook Strategy: Some Insights From Australian Accommodation Small Tourism Enterprises (STEs), Journal of Quality Assurance in Hospitality & Tourism, 16(1), 63-79.
  • Pan, B., MacLaurin, T., and Crotts, J. C. (2007). Travel Blogs and the Implications for Destination Marketing. Journal of Travel Research, 46, 35-45.
  • Poel, D., and Leunis, J. (1999). Consumer Acceptance of the Internet as a Channel of Distribution. Journal of Business Research, 45, 249-256.
  • Shang, S.S.C., Li, E.Y., Wub, Y.L., and Hou, C.L. (2011). Understanding Web 2.0 service models: A knowledge-creating perspective. Information & Management, 48, 178-184.
  • Stankov, U., Lazić, L., and Dragićević, V. (2010). The extent of use of basic Facebook user-generated content by the national tourism organizations in Europe. European Journal of Tourism Research, 3(2), 105-113.
  • Tan, A., Baydaş, A., and Aksen, N. (2004). Kahramanmaraş İlindeki İşletmelerin Pazarlama Faaliyetlerinde İnternet’i Kullanma Eğilimleri. KSÜ. Fen ve Mühendislik Dergisi, 7(2), 83-89.
  • Tavşancıl, E., and Aslan, E. (2001). İçerik Analizi ve Uygulama Örnekleri. EpsilonYayınları: İstanbul.
  • Tussyadiah, L. P., and Fesenmaier, D. R. (2009). Mediating Tourist Experiences Access to Places via Shared Videos. Annals of Tourism Research, 36(1), 24-40.
  • Wang, D., and Zhang, H. (2013). Social Media and the Membership Management of Tourism Professional organizations: a case study. The Proceedings of 1st World Conference on Hospitality, Tourism and Event Research and International Convention and Expo Summit.
  • Bangkok, Thailand.
  • Waters, R.D., Burnett, E., Lamm, A., and Lucas, J. (2009). Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public Relations Review, 35(2), 102-106.
  • Wong, J., and Law, R. (2005). Analysing the intention to purchase on hotel websites: a study of travellers to Hong Kong. Hospitality Management, 24, 311-329.
  • Xiang, Z., and Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31, 79-188.
  • Yoo, K. H., and Kim, R. (2013). How U.S. state tourism offices use online newsrooms and social media in media relations. Public Relations Review, 39, 534-541.
  • Zehrer, A., Magnini, V., and Crotts, J. (2012). Editorial Paper. Journal of Vacation Marketing, 18(3), 173-174.
  • Internet Sources
  • http://tr.wikipedia.org/wiki/Facebook, [Access Date: 02 25 2015]
  • http://www.internetworldstats.com/stats.htm, [Access Date: 03 02 2015]
  • http://www.slideshare.net/fullscreen/wearesocialsg/we-are-socials-digital-statshot-002/1, [Access Date: 03 03 2015]
  • http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/, [Access Date: 03 03 2015]
  • http://www.antalyakulturturizm.gov.tr/TR,90679/yabanci-ziyaretci-sayilari-ve-milliyet-dagilimi-2014-yi-.html, [Access Date: 05 Mart 2015]
  • http://wearesocial.net/blog/2014/01/social-digital-mobile-worldwide-2014/, [Access Date: 09 Mart 2015]
  • http://radar.oreilly.com/2005/10/web-20-compact-definition.html, [Access Date: 04 Nisan 2015]
There are 50 citations in total.

Details

Journal Section Articles
Authors

BİRSEN Çevik

Selami Gültekin This is me

Oğuz Doğan

Publication Date August 2, 2016
Published in Issue Year 2016 Volume: 11 Issue: 43

Cite

APA Çevik, B., Gültekin, S., & Doğan, O. (2016). Facebook’taki Beş Yıldızlı Oteller: Antalya Yöresinde Bir Durum Çalışması. Yaşar Üniversitesi E-Dergisi, 11(43), 172-184. https://doi.org/10.19168/jyu.13161
AMA Çevik B, Gültekin S, Doğan O. Facebook’taki Beş Yıldızlı Oteller: Antalya Yöresinde Bir Durum Çalışması. Yaşar Üniversitesi E-Dergisi. August 2016;11(43):172-184. doi:10.19168/jyu.13161
Chicago Çevik, BİRSEN, Selami Gültekin, and Oğuz Doğan. “Facebook’taki Beş Yıldızlı Oteller: Antalya Yöresinde Bir Durum Çalışması”. Yaşar Üniversitesi E-Dergisi 11, no. 43 (August 2016): 172-84. https://doi.org/10.19168/jyu.13161.
EndNote Çevik B, Gültekin S, Doğan O (August 1, 2016) Facebook’taki Beş Yıldızlı Oteller: Antalya Yöresinde Bir Durum Çalışması. Yaşar Üniversitesi E-Dergisi 11 43 172–184.
IEEE B. Çevik, S. Gültekin, and O. Doğan, “Facebook’taki Beş Yıldızlı Oteller: Antalya Yöresinde Bir Durum Çalışması”, Yaşar Üniversitesi E-Dergisi, vol. 11, no. 43, pp. 172–184, 2016, doi: 10.19168/jyu.13161.
ISNAD Çevik, BİRSEN et al. “Facebook’taki Beş Yıldızlı Oteller: Antalya Yöresinde Bir Durum Çalışması”. Yaşar Üniversitesi E-Dergisi 11/43 (August 2016), 172-184. https://doi.org/10.19168/jyu.13161.
JAMA Çevik B, Gültekin S, Doğan O. Facebook’taki Beş Yıldızlı Oteller: Antalya Yöresinde Bir Durum Çalışması. Yaşar Üniversitesi E-Dergisi. 2016;11:172–184.
MLA Çevik, BİRSEN et al. “Facebook’taki Beş Yıldızlı Oteller: Antalya Yöresinde Bir Durum Çalışması”. Yaşar Üniversitesi E-Dergisi, vol. 11, no. 43, 2016, pp. 172-84, doi:10.19168/jyu.13161.
Vancouver Çevik B, Gültekin S, Doğan O. Facebook’taki Beş Yıldızlı Oteller: Antalya Yöresinde Bir Durum Çalışması. Yaşar Üniversitesi E-Dergisi. 2016;11(43):172-84.
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