Year 2019, Volume 14 , Issue 55, Pages 329 - 338 2019-07-31

An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair

SILA KARACAOĞLU [1] , Ayşe Nevin SERT [2]


One of the major factors that enable the maximization of the benefits of fairs the importance of which is increasing day by day is the determination of the motivations and satisfaction perceptions of the participants. In this context, the study has two main objectives. The first objective is to determine the differences between (1) visitors working in different sectors of the tourism industry as professionals who have come to the Travel Turkey Izmir Fair (2018) and (2) the motivations of visitors who have the potential to participate in tourism activities. The second aim is to examine the relationship between these two different visitor types’ satisfaction perception, intention to recommend and intention to revisit. As a result of the survey conducted with 317 visitors participating in the Travel Turkey Fair (2018), it was determined that the main reasons for the participation of all the visitors in the fair were the elements of purchasing, socialization and tourism theme. When the results are examined separately in terms of professional and non-professional, it is noteworthy that the motivations differ. It has been determined that professional visitors participate the fair for seminars, purchasing, ongoing information search purposes while non-professional visitors  participated for tourism theme, socialization and escape motivations. The overall satisfaction of the Travel Turkey Izmir Fair (2018) was very high when the relationship between overall satisfaction, intention to revisit and intention to recommend were examined, likewise it was also concluded that the intention to revisit and intention to recommend was also high. On the other hand, there was a moderate positive relationship between the overall satisfaction, intention to revisit and intention to recommend. Furthermore, a strong and positive relationship was determined between the intention to revisit and intention to recommend. The study concludes with suggestions for trade fair organizers to increase the number of visitors to fairs in future years.

Fair, Visitor, Motivation, Behavioral Intention
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Primary Language en
Subjects Social
Journal Section Articles
Authors

Orcid: 0000-0001-7724-2188
Author: SILA KARACAOĞLU (Primary Author)
Institution: Bilecik Şeyh Edebali Üniversitesi
Country: Turkey


Orcid: 0000-0003-0751-9377
Author: Ayşe Nevin SERT
Institution: Selçuk Üniversitesi
Country: Turkey


Dates

Publication Date : July 31, 2019

Bibtex @research article { jyasar562830, journal = {Journal of Yaşar University}, issn = {1305-970X}, address = {}, publisher = {Yasar University}, year = {2019}, volume = {14}, pages = {329 - 338}, doi = {10.19168/jyasar.562830}, title = {An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair}, key = {cite}, author = {KARACAOĞLU, SILA and SERT, Ayşe Nevin} }
APA KARACAOĞLU, S , SERT, A . (2019). An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair. Journal of Yaşar University , 14 (55) , 329-338 . DOI: 10.19168/jyasar.562830
MLA KARACAOĞLU, S , SERT, A . "An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair". Journal of Yaşar University 14 (2019 ): 329-338 <https://dergipark.org.tr/en/pub/jyasar/issue/48492/562830>
Chicago KARACAOĞLU, S , SERT, A . "An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair". Journal of Yaşar University 14 (2019 ): 329-338
RIS TY - JOUR T1 - An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair AU - SILA KARACAOĞLU , Ayşe Nevin SERT Y1 - 2019 PY - 2019 N1 - doi: 10.19168/jyasar.562830 DO - 10.19168/jyasar.562830 T2 - Journal of Yaşar University JF - Journal JO - JOR SP - 329 EP - 338 VL - 14 IS - 55 SN - 1305-970X- M3 - doi: 10.19168/jyasar.562830 UR - https://doi.org/10.19168/jyasar.562830 Y2 - 2019 ER -
EndNote %0 Journal of Yaşar University An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair %A SILA KARACAOĞLU , Ayşe Nevin SERT %T An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair %D 2019 %J Journal of Yaşar University %P 1305-970X- %V 14 %N 55 %R doi: 10.19168/jyasar.562830 %U 10.19168/jyasar.562830
ISNAD KARACAOĞLU, SILA , SERT, Ayşe Nevin . "An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair". Journal of Yaşar University 14 / 55 (July 2019): 329-338 . https://doi.org/10.19168/jyasar.562830
AMA KARACAOĞLU S , SERT A . An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair. Journal of Yaşar University. 2019; 14(55): 329-338.
Vancouver KARACAOĞLU S , SERT A . An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair. Journal of Yaşar University. 2019; 14(55): 338-329.