A PREDICTIVE ANALYSIS OF FACEBOOK JEALOUSY

Year 2018, Issue: 40, 172 - 184, 20.12.2018

Hasan Latif , Aysen Şimşek Kandemir , Öznur Gökkaya Engin Karaman

https://doi.org/10.17498/kdeniz.475319

Abstract

This
research is based on the disputes of romantic partners about Facebook usage and
on the prediction of Facebook jealousy, which manifests itself in the behaviors
that restrict/control Facebook usage among partners. In this research, a
four-dimensional, 13-item scale, was developed and were subjected to validity
and reliability tests. Data collected from 1,304 people were analyzed with the
decision tree model, and a prediction on the Facebook jealousy was made. The
likelihood of Facebook jealousy at the beginning of the decision tree model was
found to be 32.4%. Findings show that restrictive and controlling behaviors
cause dispute among partners. It is possible to see statistically significant
ones from these behaviors in decision tree model.

Keywords

SNS, Facebook jealousy, restrict/control Facebook, Romantic relationships, Scale development

FACEBOOK KISKANÇLIĞININ ÖNGÖRÜSEL ANALİZİ

Abstract

Bu araştırma, romantik
partnerler arasında, Facebook kullanımından kaynaklanan tartışma ve
partnerlerin Facebook kullanımını kısıtlayan/kontrol eden davranışları
biçiminde kendini gösteren Facebook kıskançlığının öngörülmesine yöneliktir.
Partneriyle en fazla tartışmaya yol açan sosyal ağ sitesi %34,4 ile Facebook
olduğu sonucuna ulaşılmıştır. Araştırma için geçerlik ve güvenirlik testleri
yapılan 4 boyutlu 13 maddelik yeni bir ölçek geliştirilmiştir. Geliştirilen
ölçek için kullanılan karar ağacı modeliyle, partnerlerin facebook kullanımını
kısıtlayan ve/veya kontrol eden davranışları şeklinde kendini gösteren Facebook
kıskançlığı öngörüsü yapılmıştır. Karar ağacı modelinde başlangıç noktasında
facebook kıskançlığı olması olasılığı %32,4 olarak elde edilmiştir. Yapılan
analizler sonrasında kısıtlayıcı ve kontrol edici davranışların partnerler
arasında gerçekten bir tartışmaya neden olduğu saptanmıştır. Bu davranışlardan
istatistiksel olarak anlamlı olanları karar ağacı modeliyle ifade edilmiştir.

Keywords

Sosyal medya, Facebook kıskançlığı, Facebook’u kısıtlama/kontrol etme, Romantik ilişkiler, Ölçek geliştirme

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