A Scale Development Study for Public Relations Process in School and Its Investigation in Terms of Various Variables
Abstract
The importance of public relations increases with social life. Public relations is a process that aims to regulate the relations between society and institutions, and ensures mutual communication and cooperation. The public relations process, which has become more important with the rapid changes, has become a necessity for schools as well. The aim of the study is to develop a scale for the public relations process at school and to examine the public relations process in the school in terms of various variables through the data collected with this scale. The study is a descriptive research designed as a relational survey method. For scale development, exploratory and confirmatory factor analysis were performed over different samples. . Data were collected from 198 teachers for exploratory factor analysis (AFA) and 344 teachers for confirmatory factor analysis (CFA). As a result of the analyzes, a 39-item scale was obtained. Validity and reliability studies related to the scale were conducted and examined in terms of gender, branch, managerial experience and school type. Since the data showed normal distribution, independent samples t-test was performed for gender, branch and management experience variables. While no significant difference in terms of gender, there are significant differences regarding branch and management experience. The ANOVA test conducted for the type of schools variable showed that there are significant differences. It is thought that this developed scale will contribute to the field. It is thought that the application of the scale by testing it in different populations and samples will increase the interest and awareness of the field.
Keywords
Public Relations, School, Public Relations Process, Scale Development
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