Yerel Halkın Turizm Algısı: Metaforik Bir Yaklaşım

Abstract

Turizm, destinasyonların ekonomik, sosyal ve çevresel açıdan şekillenmesinde önemli bir rol oynamaktadır. Bununla birlikte, yerel topluluklar üzerindeki etkisi genellikle bir endişe konusu olmaya devam etmektedir. Sürdürülebilir turizm gelişimi için yerel halkın turizm algılarını anlamak çok önemlidir. Metaforlar insanların algılarını öğrenmede önemli işlevlere sahiptir. Ancak metaforlar turizm araştırmacıları tarafından veri kaynağı olarak yeterince ilgi görmemiştir. Bu makale, yerel halkın turizme ilişkin düşüncelerini ve duygularını ifade etmek için kullandıkları metaforik temsilleri incelemektedir. Bu metaforları analiz ederek, turizm ve ev sahibi topluluklar arasındaki karmaşık ve çok yönlü ilişkiye dair daha derin içgörüler elde etmek ve böylece sürdürülebilir turizm yönetimi için etkili stratejiler oluşturmak amaçlanmaktadır. Bu olguyu araştırmak için niteliksel metodoloji kullanıldı. Katılımcılar Giresun'un Dereli ilçesinde yaşayan yerel halktan oluşmuştur. Veriler, yarı yapılandırılmış bir görüşme formu kullanılarak toplanmış ve içerik analizi yoluyla işlenmiştir. Daha sonra cevaplarda bulunan metaforlar farklı gruplara ayrılmıştır.

Keywords

• Turizm Algısı
• Metafor
• Metaforik Yaklaşım
• Sürdürülebilirlik

Local People’s Perception of Tourism: A Metaphor Approach

Abstract

Tourism plays a crucial role in shaping the economic, social, and environmental landscapes of destinations. However, its impact on local communities often remains a subject of concern. Understanding local people's perceptions of tourism is essential for sustainable tourism development. Metaphors have important functions in learning people's perceptions. However, metaphors have not attracted sufficient attention from tourism researchers as data sources. This paper explores the metaphorical representations used by local residents to articulate their thoughts and emotions regarding tourism. By analyzing these metaphors, it is aimed to gain deeper insights into the complex and multifaceted relationship between tourism and host communities, thereby informing effective strategies for responsible and sustainable tourism management. Qualitative methodology was used to explore this phenomenon. The participants were local people in Dereli, Turkey. Data were collected using a semi-structured questionnaire and processed through content analysis. Next, the metaphors found in the answers were categorized into different groups.

Keywords

• Perception of Tourism
• Metaphor
• Metaphor Approach
• Sustainability

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