Marketing Strategies and Benefits in the Real Estate Industry in Technologically Advancing Urban Areas

Kemal Gökhan Nalbant; Sevgi Aydın

doi:10.35674/kent.1368683

TR EN

Teknolojik Olarak Gelişen Kentsel Alanlarda Emlak Sektöründeki Pazarlama Stratejileri ve Avantajları

Öz

Tarih boyunca arazi ve binaların değerli varlıklar, otorite kaynakları ve ekonomik refahın itici güçleri olarak önemi, eski uygarlıklardan çağdaş toplumlara kadar geniş çapta kabul görmüştür. Şehirler, bireyler arasında iyi etkileşimi kolaylaştırma yeteneklerinden dolayı doğal bir öneme sahiptir. Gayrimenkul sektörünün bir yatırım aracı olarak önemi artıyor. Özellikle ticari gayrimenkul sektöründe yeni yatırım yapmak isteyen şirketler, girişimleri için yüksek derecede potansiyel elde etmekle özellikle ilgileniyorlar. Türkiye bu sektörde önemli konuma sahip bir millettir. Bu araştırmada şehir yönetimi, emlak piyasası, COVID-19'un bu pazarlar üzerindeki etkisi, pazarlama stratejileri ve emlak sektöründeki teknolojik gelişmelerin yanı sıra emlak sektörünün kullanımıyla ilgili faydalar ve dezavantajlar da dahil olmak üzere çeşitli konular incelenmiştir. Ayrıca Türkiye'deki konut işlemlerine ilişkin veriler, satış türüne ve mülklerin durumuna göre sınıflandırılarak analiz edilmiştir.

Anahtar Kelimeler

Yapay Zeka , Artırılmış Gerçeklik , Dijital Pazarlama , Şehir Yönetimi , Gayrimenkul Pazarlama

Marketing Strategies and Benefits in the Real Estate Industry in Technologically Advancing Urban Areas

Abstract

Throughout history, the significance of land and buildings as valuable assets, sources of authority, and drivers of economic prosperity has been widely recognized, spanning from ancient civilizations to contemporary societies. Cities have inherent value due to their ability to facilitate good interactions among individuals. The significance of the real estate sector as an investment vehicle has been growing. Companies, particularly those seeking to make new investments in the commercial real estate sector, are particularly interested in achieving a high degree of potential for their ventures. Turkey is a nation that has a significant position in this industry. This research examined several aspects, including the city management, the real estate market, the impact of COVID-19 on these markets, marketing strategies, and technological advancements in the real estate industry, as well as the benefits and drawbacks associated with the utilization of technology in this sector. Furthermore, an analysis was conducted on the data pertaining to housing transactions in Turkey, categorizing them based on the kind of sale and the condition of the properties.

Keywords

Artificial Intelligence , Augmented Reality , Digital Marketing , City Management , Real Estate Marketing

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Details

Primary Language

English

Subjects

Urban Analysis and Development , Urban Informatics

Journal Section

Review

Authors

Kemal Gökhan Nalbant ^*
0000-0002-5065-2504
Türkiye

Sevgi Aydın
0000-0002-9507-5448
Türkiye

Publication Date

March 17, 2024

Submission Date

September 29, 2023

Acceptance Date

March 16, 2024

Published in Issue

Year 2024 Volume: 17 Number: 2

DOI

https://doi.org/10.35674/kent.1368683

IZ

https://izlik.org/JA89PN26PX

APA

Nalbant, K. G., & Aydın, S. (2024). Marketing Strategies and Benefits in the Real Estate Industry in Technologically Advancing Urban Areas. Kent Akademisi, 17(2), 606-625. https://doi.org/10.35674/kent.1368683

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