İŞLETME STRATEJİLERİ VE İHRACAT PERFORMANSI İLİŞKİLERİ

Yıl 2012, Cilt: 4 Sayı: 6, 2 - 34, 28.12.2014

Eyüp Kahveci

Öz

Çalışmada öncelikle, işletmelerin performanslarını açıklayan iki temel strateji olan Kaynak Temelli Strateji (KTS) ve Endüstriyel Organizasyon Temelli Strateji (EOTS) genel çerçeveleri ile açıklanmaktadır. Daha sonra, ihracat performansı ile ilgili olarak daha önce yapılan araştırmalar işletmelerin iç özellikleri üzerinde duran KTS ve işletmenin içinde faaliyet gösterdiği endüstiyi ve dış çevreyi dikkate alan EOTS dikkate alınarak gruplandırılmaya çalışılmıştır. Daha önce ihracat performansı ile ilgili çalışmaların işletme stratejilerine göre sınıflandırılmamış olması nedeniyle çalışmanın literatüre önemli katkı sağlayacağı öngörülmektedir. Çalışma sonunda verilen kavramsal model çerçevesinde yapılacak ihracat performansı çalışmalarının teorik temelini güçlendireceği düşünülmektedir.

Anahtar Kelimeler

İhracat Performansı, İşletme Stratejileri, Kaynak Temelli Strateji, Endüstri Temelli Strateji

Kaynakça

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