Cultural Identity and Media: Screening Practices of Marriage in Kyrgyz Media (The Case of “El Ukpasin” Films

Year 2018, Volume: 20 Issue: 35, 21 - 26, 28.12.2018

Regina Jamankulova Niyazi Ayhan

Abstract

Cultural identity
consist of of cultural norms and values ​​that distinguish a society from other
societies. For this reason, the concept of cultural identity is related to the
norms and values ​​of the society in which the individual is. At the same time,
the media performs an important function in the introduction of these norms and
values ​​in the broad mass.

After
Kyrgyzstan's independence, it entered into a new nation-building process
different from the Soviet Union and supported this process through the media.
In this respect Kyrgyz cinema has become one of the important media tools in
the production of new values ​​and norms of independence period of Kyrgyzstan.

The study focuses
on cultural identity related values and 
norms media in general and cinema in particular. The semiotic method is
used, which has been used since the 20th century, in order to determine the
cultural elements in the film "El Ukpasin"

With this method,
it has been tried to analyze in which way the elements of cultural identity
reflected in forms and codes.

As a result of
the analysis, it was determined that elements of Kyrgyz cultural identity were
used in `El Ukpasin` film. It was found that Kyrgyz marriage patterns were
widely used and criticisms of traditional marriage patterns were found.

Keywords

Cultural Identity, Independence Period of Kyrgyzstan, Independence Period of Kyrgyz Cinema, El Ukpasin

References

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