Ev İdaresine Pazarlama ve Yönetim Yaklaşım, Yöntem ve Tekniklerinin Uygulanabilirliği

Year 2012, Issue: 24, 75 - 91, 01.12.2012

İrina Yovcheva

Abstract

Bilişim dünyası, ekonomi ve sosyal çalışmalarla beraber gelişen bir toplumla karşı
karşıyayız. Bu çalışmanın hedefi, temel pazarlama araştırma yöntemleri, satış
stratejileri ve teknikleri, yönetim fonksiyonları, yöntemleri ve bunların uygulanması
ile beraber Bulgar toplumunun bunlara ilgisini irdelemektir. Bu anlamda çalışmanın
odağında Bulgar ev idaresi yer almaktadır ve analoji yöntemi kullanılarak ev idaresi
ile işletme yönetiminin benzerlikleri ortaya konmaya çalışılmıştır.

Keywords

ev idaresi, pazarlama yaklaşımları ve teknikleri, yönetim teknikleri

Applying Marketing and Management Approaches, Methods and Techniques to Household Management

Abstract

We are witnesses of a developing society which is related to the information technologies, economy and social researches. The aim of this paper is to present the relationship between basic marketing research methods, strategies and techniques, management functions, methods and approaches as a part of economic theory on the one side, information technologies and applications on the other side, and the Bulgarian society as a whole and its characteristics and problems on the third side. The main focus of this paper is the household, especially the Bulgarian household, as the smallest social organization; and the main purpose is to explain the similarity between business organizations and the household using an analogy principle

Keywords

household management, marketing approaches, marketing methods, management approaches, management methods

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